Is the operation of Taobao Store reliable? How much is it a month?

Background: Focus on non-consumer goods-Internet integrated marketing in machinery and equipment industry. Taobao shops are mainly shops that contact with some mechanical equipment, such as hydraulic machinery, fire ventilation, sanitation vehicles, cranes, cranes and so on. Let me tell you how much it costs to run Taobao for a month.

At present, the market operated by Taobao agent is mixed, and the prices are varied. I know there are 3,000 yuan/year, 5,000 yuan/year, 1 10,000 yuan/year, and 5,000-110,000 yuan a month. In short, here are all the prices operated by Taobao agents, and the first thing we have to exclude from these prices is 3000 yuan. Many people may ask, why should we exclude the lowest price? Because 3000 yuan is not enough, even the expenses can't be earned. Can he help you run it? Obviously, this is a scam. If you cooperate with them, you are asking for being cheated. In fact, I don't think how much it costs to run Taobao for a month is the most important thing. The most important thing is the effect. Let me talk about what problems should be paid attention to in finding an effective and reliable Taobao agent operation.

1, the telemarketing specialist's words are not credible. From the first day you open a Taobao shop, there will be all kinds of scammers calling you to harass you. I advise you to cooperate with them. As long as you don't cooperate, you will be harassed every day until you cooperate. This sales-oriented company is more likely to cheat. Because the configuration of this company is generally 80% of the sales team, about 5% of the back-office team, and about 0/3% of the operation team (the data is not true, probably this data). In other words, their greatest wealth is not the operation side, but the sales side. Operators simply can't handle so many orders. A sales person signs three orders a month, 100 sales is 300 orders. How many operations teams are busy? And this is only 1 month. 1 year? So this kind of company is doomed to fail. There are two kinds of good operation teams: one is to cooperate directly with big brands and be their online shop outsourcer, so that our small shop will not fall down; The other is to insist on being small and beautiful. Although the number of shops is small, they pursue the ultimate, not the scale. A sales-oriented agency is doomed to be a scam.

2. The acting operation team that promises the effect indiscriminately is not credible. Some people say that cooperation with them can sell 65438+ ten thousand yuan per month, 1 ten thousand. Do they know the product? How did they promise 65438+ million, 1 million when they didn't know the products, what products were large in quantity and what products had high profits? Did money come from dreams? General sales tactics are blind promises to show customers peer data, visitors, browsing, payment and other data. In fact, these data can be falsified. It can be said that Taobao's data can be faked from the keyword search of the number of people entering the store, the number of visitors, the number of views, the collection data and the paid data. Therefore, advertisements are unreliable and the curative effect is not necessarily true.

3. When we first cooperated, we agreed to give commission according to sales volume. I think it's more likely to be a liar. There are indeed commissions settled by sales volume in the market. However, this cooperation has been going on for about 1 year, and both sides know each other better. Come up and get a commission according to sales. I saw it on a TV news, which is a kind of deception. He has a basic service fee+sales commission. When the transaction amount reaches 200,000 yuan (it can also be 6,543,800 yuan, and the number of tens of thousands mentioned in the specific news has been forgotten), the commission will be calculated. If the specified amount is not completed throughout the year, only the basic service fee will be charged, and no commission will be charged. If the sales amount reaches 3 million or several million, only the sales commission will be charged and the basic service fee will be refunded. It seems tempting, but it is actually a scam. Liars don't want to collect commissions, but to cheat you of that basic service fee. In short, there are many scams.

Regarding the operation of the store, my suggestion is to try to run it by yourself first, about 1-3 months. Even if you find an agent to operate in the future, you can at least understand the basic knowledge of operation and screen out those junk liar companies. Then, if your category is a big category and your store data has not improved at all in the past three months, I suggest you recruit a store operation specialist or operation manager. You have been in operation for 3 months, you should know the basic operation skills, and recruitment should not be cheated (recruitment is a science, and you may spend a lot of money to recruit a mediocre person). If your category is sketch, then you really don't like e-commerce. There are still many things to do in production and after-sales. You can consider looking for an operation team. But remember to communicate in time, don't think that you can be a chopping shopkeeper as long as you give money. You give money to others, and they don't know your products yet. I don't know the selling point, the main money and a bad shop. If you want to learn the operation of Taobao shop, I can send you some links, and you can have a look at them when you are free. Only by mastering the skills of store operation can we find a more reliable operation team.