Selected model essays on sales work summary

In my opinion, the most effective sales method is from imitation to in-depth self-study until self-development. As a newcomer to sales, the smartest thing is to absorb all the experience of predecessors in earning a lot of information, and then use it to cultivate self-confidence, which is an important weight for your sales success. Let's take a look at the sales experience summary model with me. Welcome everyone to have a look!

Article 1:

At the end of the year, I began to miss many things. Miss the moment when I hugged my roommate when I graduated; I miss the excitement of getting my first formal job; Think of the expression of packaging and the idea of the future along the way; There are many people to thank at the end of the year. Thanks to the leaders and predecessors who have guided me. Their selflessness and tolerance made me quickly integrate into this group. Thank you to everyone in China Marketing Department. Although there is not much contact and expression, I have always kept my memories of you in my heart.

Time slips through your fingers inadvertently. It's almost two months since I joined Evonne Footwear Co., Ltd., and I've also started a new job and study. I just walked out of society and never paid attention to fashion. Even stars will be confused if they are not too eye-catching. I need to learn a lot when I choose there. About fashion, about aesthetics, about color, about the four seasons, about design and so on.

Two months is not a long time. The short but impressive military training, the training of company rules and regulations and corporate culture, and the guidance of the seniors on the first day of coming to China Marketing Department, all this seems to have just been staged yesterday. Two months is enough time for us to integrate into this group and have an unforgettable feeling for it. Its history, its culture, its core values, its rules and regulations and so on. Many words still linger in my ears. The persistent pursuit of quality? Really? 、? Okay？ 、? Beautiful? And the core values about? A cow? Stories and so on. Life there, a little less rush about, a little more comfortable, we shuttle in the dormitory, canteen, work place, living a busy but fulfilling job.

After two months, I began to like it there, and my work gradually got on track. From the beginning, a complete stranger, through imitation and fusion or occasional self-touch, I can make footnotes for each pair of shoes.

When I first arrived there, I browsed some fashion magazines every day, trying to record those beautiful words and thinking about their perspective of writing for each dress or shoe. There are always some words that will move me or trigger some desire in my body. At this time I will find myself with many shortcomings. Not very good at writing, completely unfamiliar with the fashion circle, far away from consumers living at that level, with various designs and aesthetics.

In order to adapt to work as soon as possible, I tried to search for all kinds of information, online, in magazines, or in books I bought. My friend who dragged advertisements introduced several books about advertisements, and also took this opportunity to get to know two Taiwanese copywriters, Li Xinpin and Xu Shunying.

I started writing about 2010 b & tompu this month; B fashion trends in spring and summer, as well as the copy of the main shoes. This is a difficult process for me, and before that, I have been expecting Mr. Chen to send me to the design and development team for a period of time to learn about the characteristics of shoes and the use of materials. I read these shoes that need to be written over and over again, trying to write down some characteristics, and then I went to some fashion websites to find some related introductions of similar shoes, and turned to the notes made in fashion magazines. I really have no choice but to go downstairs and look at each pair of shoes. Although I still won't give that unique place a nice name, I will meet some people in the business department when I am lucky, which will make me gain a lot.

No matter what the result is, the process is enjoyable after all, but after many days of hard work, my mood can't be expressed in words, and I will be moved by this job. In addition to learning something, I also experienced the fun brought by work.

During the past two months, I was mainly responsible for the following work:

1, some written materials written inside and outside the company. Such as: Thompson's 30th anniversary celebration thank-you letter to members, the company's new year greeting cards and new year promotion information.

2, according to the requirements of the mall, the supply of shopping malls unified packaging promotional text, or corporate product copy writing. Such as: Tompu popular trend in spring and summer of 20 10, B&; B spring and summer fashion trends, dm brochure copy, spring and summer new shoes copy, Jinji Bai Na shopping mall copy, girlfriend information copy and wedding shoes copy writing, etc.

Since I entered the company, I have learned about the operation processes of various departments through dribs and drabs of self-study and accumulation, as well as the help of leaders and predecessors, and my work has begun to get on the right track. However, there is still a long way to go before the company asks me to pursue a good copy. Of course, there are also shortcomings. For example, writing a copy can't impress me, I have too little knowledge, and occasionally I feel empty-headed, not careful enough, and have little communication with my colleagues in the department. 20 12 is a year full of expectations and challenges. I will continue to complete every task entrusted to me as a learner and try to correct these shortcomings.

In order to make the future work more efficient and perfect, I will try to do the following:

1, correct attitude, initiative, study hard, consult modestly and listen to opinions from all sides;

2. Continue to read every fashion magazine attentively and take notes carefully;

3. Collect information related to the company's products, and strive for a comprehensive understanding of the company's brand.

As a learner, I try to finish all the tasks assigned to me efficiently.

5, strengthen the understanding of fashion, shopping malls and other work-related knowledge.

The above is a summary of my work in the past two months. Please correct my shortcomings. Thank you!

Article 2:

It has been a month since I joined Kunming on _ _ _ _ _ _ _. Although the sales performance is not obvious in a month, I have gained a lot in my work, which is inseparable from the help of my leaders and colleagues.

Since joining Kunming _ _, life has been tense but orderly for more than a month. Just entering the company, everything is strange and brand-new, and everything needs to be re-recognized and understood; Confidence comes from understanding, understanding the electrician and lighting industry, understanding the company and understanding the products; The emergence of Berry series Lonon products makes the advantages of products obvious, and such a platform depends on how to play. Life is a growing process. Maybe the difficulties and obstacles on the road to starting a business make me have to temporarily study and decide who to grow up with! It is an honor to join the company and grow with the help of leaders, colleagues and customers; I am very grateful to the leaders for their selfless transfer of experience to me. They are my teachers. After learning their experience and knowledge, they can greatly reduce their self-mistakes and shorten the exploration time. On such an enterprising platform, as a novice, I must learn more, watch more and do more!

For more than a month, the company didn't ask me anything, so I was free to display my talents. A few days before I joined the company, my colleague Zheng Xiao took me to visit customers, which made me feel the whole sales process. At this moment, I can basically find customers, meet customers and communicate with customers. Every step, every link and every item can be analyzed as much as possible. A few days later, Zheng Xiao and I started to expand our peripheral business independently. I am a lonely person. I like to deal with people and socialize. See that people never know each other and eventually become friends; Looking at one customer after another, I was dug up by myself bit by bit until I made a deal. I enjoy this process and enjoy the challenge. Although my experience and experience are limited, I always insist on doing everything with my heart! Because successful salespeople are people who dare to stick to their goals.

In this more than a month's work, there are still some achievements. It has successively developed dealers such as Yongju Lighting Store in Kunming Hong Ju Market, Wanjia Lighting Store in Southwest Building Materials City, Jinghong Mengla Store and Dali Kerry Sanjianguo Material Store. Next, all counties in Kunming need to develop channels to improve and start the cooperation of home improvement companies. Dashanghui still needs to develop one or two dealers and Huayang Furniture Plaza. The next work has a long way to go. I will try my best to improve my own quality and overcome my shortcomings.

(1) Must form the habit of learning;

The first product sold is the salesman himself; Successful salespeople always have a lot of consensus with customers, which is inseparable from their own knowledge and insight. How much knowledge and courage, how many patterns. This aspect of self is still very lacking, so we must continue to learn. This is a process of continuous self-summary and accumulation. I want to study purposefully and constantly enrich myself!

(2) Must have a sense of responsibility and professional ethics.

There are many salesmen. I made a serious mistake when I first joined the company. In order to increase my personal income, I use the resources given by the company to run the products of other companies. Thanks to the generosity of company leader Liu, let me let bygones be bygones and give me a chance to turn over a new leaf. People who want to settle down in the industry must love their work, be honest and trustworthy, and pursue professional ethics. Therefore, they must adhere to the sense of responsibility for the company, customers and themselves in their future work. Have a sense of responsibility and professional ethics.

(3) Being good at summarizing and self-summarizing;

At present, the ability to grasp and analyze the market in my work is still immature and lacking, so all these need me to sum up, improve and strengthen in my future work. At present, my understanding of sales is only superficial, not to mention the ability to grasp the market, so I must pay more hardships and perseverance than others to continuously improve myself.

Character is always the first, the first element of character is honesty, small victories depend on wisdom, and great victories depend on morality, being earnest and honest.

In fact, business work is an attitude. To limit the protection of the interests of both parties, sometimes we must look at the problem from the perspective of retailers. Only by understanding and grasping the above aspects can we go better and further in our sales career. Learn more and do more while you are young. Don't waste your life. Therefore, I will devote myself to my usual work and study with more full spirit and abundant energy, and I will definitely live up to the trust and training of the company, and I will certainly grow rapidly with the company!

I think business is definitely not unemployment, but: industry is good at thrifty housekeeping.

Article 3:

Time flies. I have been working for a year in a blink of an eye. A year later, I had a self-awareness of sales.

I feel like a different person when I go to work every day. I can put everything in an instant, feel the joy, confidence and motivation brought by sales.

In fact, sales are not just based on the law of large numbers. Of course, if you walk too much at night, you will naturally encounter ghosts, but this is not your main part. Please make it clear that you should do more than that.

In my opinion, the most effective sales method is from imitation to in-depth self-study to self-development. As a newcomer to sales, the cleverest thing is to absorb all the experience of your predecessors into your income, and then use it to cultivate your self-confidence, which is an important weight for your sales success.

It sells well, so please remember the following points.

1 First of all, you should understand what efficiency is, because resources are limited.

Please consult and learn from your predecessors modestly.

Please speak boldly, speak well and get to the point.

You must learn to listen to what you say. Even the best customers don't care, which means direct failure.

Please go home and read in front of the mirror for half an hour every day.

Please pay attention to all the information related to your work. Newspapers and some news are required reading.

7 Please persevere [m.MEiWen.OrG finishing] 8 All gains and efforts complement each other, and you must make an adjustment to your self-mentality.

The premise of doing things is to be a man.

10 Dreams are giants, actions are dwarfs, then you are doomed to failure.

1 1 Good at communication and observation.

Please get on well with your boss (even if you don't like him).

13 selling is not only selling your products, but also selling yourself.

14 You must understand that there are no products in this world that cannot be sold, only people who don't know how to sell them.

I understand that sales are stressful, hard and tiring, but I found that I began to enjoy everything that sales brought me. I am willing to go further on the road of sales and believe that the future will be better.

Article 4:

Review and analyze regional sales performance.

(A), performance appraisal

1, the total cash payment for the whole year 165438+ ten thousand, exceeding the tasks specified by the company;

2. Successfully develop four new customers;

3. It laid a foundation for the operation of the key regional market in southwest Shandong centered on Jining;

(2), performance analysis

1. Although I have completed the cash payment task stipulated by the company, I am still far from the goal of 2 million yuan set by myself. The main reasons are:

A. The positioning of key markets in the first half of the year was not clear and firm, and Pingyi was the first one. However, due to the particularity of Pingyi market (local protection) and the subsequent shift of dealers' focus to beer, my original intention was finally changed. Secondly, I am optimistic about Surabaya market. Although the market environment is very good, but the cooperation of dealers is too poor, they have no choice but to give up. Until then, I chose Jinxiang? Tianyuan non-staple food? It's almost the end of the year!

B, the speed of new customers is too slow, and the quality of customers is poor (mostly small customers with small strength);

C, the company's service lags behind, with the exception of delivery, which not only affects the market, but also affects the sales confidence of dealers;

2. Explore new customers. Although four new customers have been implemented, they are still two short of the six goals set by myself, and three of these four customers are small customers, and the sales volume is also very poor. This is mainly caused by my own subjectivity, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes? Choice is more important than hard work? , dealer? Strength, connections, distribution skills, cooperation, investment awareness? And so on, directly determines the market operation.

Our company has been operating in Shandong for three years, and the mistake in these three years is that it has not been done? Focus, focus? Therefore, drawing lessons from previous years, I personally put the search for key markets into my routine work this year, and finally decided to operate the Jining market with Jinxiang as the core in June 2009 +065438+ 10. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

Second, personal growth and shortcomings

With the care and support of company leaders and colleagues, in 2009, I personally improved in business development, organization and coordination, management and other aspects, but there are also many shortcomings.

1, and the self-regulation ability of mentality is enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The overall market awareness needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, mistakes and shortcomings in the work.

Pingyi market 1

Although local protection is serious, it is necessary for the market to exist after the coordination of relations and the low-key operation of the market. Moreover, after a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer. What's more, the agent received Yimeng liquor again, and the support of the manufacturers was quite strong, which was diluted for us.

2.Surabaya market

Although there is something wrong with the dealer's personality, the market environment is really good (there is no strong local brand and no local protection-), and the hotel operation of Shili Wine Lane for more than a year also has the necessary enterprising factors in the market, and then it expands the circulation market, and the market response is very good. The mistake is that the distributor was not suppressed in cost in advance, and then the management was unbalanced, which eventually led to the failure of cooperation and fell short. The key is that my personal wrist is not hard enough, my foresight is not enough, and my reaction is not fast enough.

3. Tengzhou market

Tengzhou's market foundation is still very good, but the dealers' investment awareness and company management are so poor that after we quit, the market declined seriously. My mistakes in this market are as follows:

(1), failed to guide dealers to operate the market according to our ideas, and relied too much on manufacturers;

(2) Failing to find suitable other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited in 2009, there were more than 10 people with strong intentions, and most of them came to visit the company. But in the end, it is rarely implemented. The reason is that the follow-up is not in place, the self-confidence is insufficient, and a lot of resources are wasted!

Four, 10 years ago, part of the work and problem solving in the old market.

Because we didn't grasp the market well in the past and didn't control the cost effectively, there was a problem of cost contradiction in the market before 10. After consultation with the company leaders, to? Harmonious development? Take this as a principle? One place, one policy? The policy is to solve different problems in different markets.

1. Tengzhou: Although the company has expenses, it must pay back the money, and both parties can understand and understand in the form of multiple goods;

2. Weishan: self-made packaging and bottles, which are sold at the company's expense as drinks;

3. Surabaya: Tongteng Prefecture

4. Yicheng: Not yet solved.

After solving the market problems one by one through the above methods, although there was some resistance in the early stage, they all understood and operated smoothly later, completely solving the psychology of relying too much on manufacturers in the past. Fourth,? Office plus dealer? Operation mode of operating regional market

Article 5:

In the past _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ During this month, the company taught me a lot, and I learned different ways to do things when I got along with my colleagues. After this period of work practice, the personal work summary report for _ _ months is as follows:

_ _ month information scenario is as follows:

1. position: 4 1, telephone number: 25, potential customer: 25, network agent: 7,

2. Individual retail sales: 10.

This month's performance is stable, with hdv 1000 shipments as the main products in the first three weeks. In the fourth week, hdv990 was the first product recommended to customers. The main reason is that the stock machine is out of stock, and the product transfer mode is recommended to make customers consume rationally. Secondly, in terms of potential customers, they are mainly young consumers aged 24-29, and they prefer models with 1000 to 3000. At present, the guest's file information is recorded in the notebook and remarks function of the chat software version qq20 1 1. In the past, there were many guests on qq, and after a long time, the natural memory was bad, which was easy to be confused and the chat record was easy to be lost. Because of the inconvenience caused by this vicious data loss to work, the guests I talk to every day also take notes in a unified notebook. This small operation is also convenient for timely follow-up when working overtime at home. In addition, in the system, the basic information of customers is entered into the system in advance, and members are registered. It is time-saving and convenient to do these steps well, establish files for customers and manage them in a unified way. Timely tracking is an important step every day. No matter how you sell it, it is first to follow it in time and understand the basic situation of the guests. Successful sales are only the second core of a salesman.

For customers, I attach great importance to this. Including their personal evaluation of me and the use of the machine after purchase. I made corresponding telephone replies before and after the sale, but I won't answer some questions. For products (after-sales problems), I am relatively lacking. Because they usually don't pay much attention to the professional knowledge of products, guests often can't work independently when they call, which bothers many colleagues. Analyze my sales. As far as the source of customers is concerned, 90% is individual retail, which is the result of my efforts to work at ordinary times and work overtime at night. But I'm not satisfied. I know I can do better. Cherish every guest's inquiry and don't waste an opportunity. If it succeeds, Daley has other small opportunities. If we can't grasp this opportunity, we will lose many small opportunities. This is what I don't want to see. I hope all the customers in the customer service department are my guests. Communication starts from the heart, and I use my friends' hearts to gain their trust. I won't forget my promise to them. I have to promise service now. The chances of success are close to a big step.

Tracking customers is a very important lesson for salespeople. These are old customers developed by potential customers. For those who are looking for new customers. Important people take posting, telephone tracking, offline development of old customers, network agents and so on. I usually post. I have been posting since I joined the company. According to my statistics, there are almost five customers posting. Some are handled by telephone, some by qq, and some by email. But there has never been a deal. There is an email reply this month, and we need to order sdv568. I was accepted by my colleagues because of my slow self-tracking. I'm a little excited. First of all, my post finally worked. Secondly, I'm in a bad mood because my colleague took the bill, because I think I've put a little effort into it. After adjustment, I also understand that in every job, it is linked to each other. I believe that as long as you work hard and don't care about a short-term success, guests will find you no matter where you pay. My idea of self has been further sublimated, and the pattern needs to be broad. I will apply what I have learned to my daily life and work, and use this knowledge to create your desired goals and interests. This is the key. Summary:

Monthly task 10 positive product, basically up to standard, but not enough. While increasing the target quantity, we should also control the sales quantity of products and carry out targeted sales. Self-improvement and continuous learning. In the future, we should do a good job, make a good personal work plan, grasp the time, grasp every potential guest, and constantly develop offline agents. Strive to reach the goal of 15 next month.