3.1-Two major tools for strategic assessment: BLM model and business canvas

If you want to do your job well, you must first sharpen your tools. This week is the week with the most tools, which can help us design talent development projects efficiently

If a talent development expert is compared to a doctor, The first week tells us what talent development is, the second week tells us what dimensions doctors need to judge from, including facial expressions, pulse and tongue, and this week tells us how to use 12 tools

How to remember and apply them? You need to choose the right tools to use

BLM is a complete strategic planning methodology: from gap analysis to top-level design to implementation, it is a set of recyclable strategic planning tools produced by IBM. The most successful ones used in China are Huawei, SF Express, TCL and UF Kingdee. These companies are engaged in R&D, manufacturing and sales. They are customers of TO B enterprises and have a large number of employees. If it is a large manufacturing industry, it is very suitable. For small Internet companies, it is recommended to use Business Canvas< /p>

1. Why do companies have strategies and why do people have goals? The essence of goals is that we expect to be at a higher position, but the current situation may be in the middle. Since there is a gap between the current situation and expectations, there is a gap between the current situation and expectations. Strategy is generated, and the company's strategic intentions come from the gap between the company's performance and opportunities, as well as the gap between competing products

2. In order to formulate strategies, market insights must be obtained, including competitive product insights, consumer insights, and product insights. Insight.

3. Business design will be done next, including what characteristics the product has, who it will be sold to, and what the profit model is.

4. In order to find its own second curve, companies , it is necessary to continuously innovate and iterate

After the strategy is formulated, there is a key action called strategic decoding. Strategy is high-level words, language and leadership speeches. How to implement it when it is implemented by the execution team?

1. First, the strategy will be decomposed into different tasks, the tasks will be decomposed into different departments, and the different parts will be decomposed into different organizations.

2. You will find that some organizations You will be able to undertake the current tasks, but some organizations cannot. In order to achieve better goals, you need to screen, optimize and combine talents. You will find out which people are suitable and which are not suitable, and through which channels you need to recruit the corresponding personnel. Achieve our strategic goals.

4. Employees will not be happy just by completing things. The team also needs to establish an atmosphere and culture. It also requires company leaders to have strong leadership and values ??to complete the strategy and achieve market results. , is a cyclic process. My goal this year is 10 million profits, but I only achieved 8 million. The difference of 2 million will become next year's strategic goal. How to improve these 2 million?

As a talent development expert, I , to become the boss's adviser

The reason why the company has a strategy is that there is a gap between expectations and reality, which is divided into opportunity gap and performance gap. The breaking point is the improvement plan

Help the boss to Screen and analyze which ones can be solved by training and which ones can be solved by the system

Functions that lack market insight cannot be solved by training and require sales to bring business opportunities every week. Click to report

What causes companies to have strategic planning is the performance gap and opportunity gap. There is also a very important point, competitor gap analysis

Many companies ignore it. If Your company is a leading industry and has no competitors, so your opponents are cross-border competitors

Huawei’s mobile phones have surpassed Apple’s, and the next targets will be Cisco and Microsoft. As a company, we are I need to study competitors

I have learned the BLM model and analysis, but how should I correctly understand each strategy?

As the executor, you need to refine the strategy and use the following methods to dismantle the strategy

Who: the person responsible for different strategies

In What: the scope of this person's work

What: the goals of the strategy

How: our execution

What results are achieved: what is needed Measurable results

Strategic goals generally include 10 contents: corporate profitability, market share, productivity, products, funds, production capacity, research and development, organization and human resources, and social responsibility

1. The basic strategy of the company on the left is determined by the big boss of the company

2. The development strategy is at the level of management organization, and the responsibilities of C level and VP level are to manage the organization

3. What most people see is the business strategy

4. FD is the functional department, PBU is the product line, and RBU is the regional business unit. The ultimate goal of the enterprise is to make profits, so it is necessary To provide products to consumers or enterprises to achieve profitability, there are two large departments, the product department PBU and the sales department RBU. In order to support the better development of product lines and sales lines, there will be corresponding functional departments, so Everyone found that when our company was dismantled, any strategy was undertaken by product departments, regional departments, regional departments, and functional departments. Some projects only involved a single department

How to apply In daily work, you can use the BLM model to decompose our company's strategy and decompose it into the role of human resources. Which strategic intention of the company are you solving? In the future, you will focus on this direction. It will be biased and can let the boss see the value of human resources work

Internet innovative companies will use Business Canvas (WeChat), or small companies

1. Customer segmentation: WeChat service There are a large number of consumers, and there is no distinction between age groups

2. Value proposition: WeChat solves everyone’s need for instant communication

3. Channel access: WeChat’s profit model is advertising and public account transactions Membership fee

4. Customer relationship: WeChat is divided into enterprise WeChat and ordinary consumers. WeChat users have been segmented in this way

6. Core resources: Tencent’s most important asset is User data

7. Key businesses: WeChat did not have a payment business at the beginning. As Tencent’s business model developed, it needed to create its own key businesses to increase its revenue model. At this time, Tenpay was created. , Alibaba launched Alipay to increase revenue

8. Important cooperation: suppliers and third parties undertaken by Tencent

9. Cost structure: game business, WeChat business, QQ business Business line, the cost structure model of each business line, such as what is the cost proportion and what is the profit margin

Comparing Business Canvas with BLM: Business Canvas is from the perspective of the customer, while BLM is from the perspective of the company From the perspective of organizational structure and strategy, the business canvas ignores the human factor and mainly operates on the customer side and the channel side

1. Products do not win with low prices, but with quality

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2. Advertising slogans

6. Alibaba was behind the money-spending in the market at the beginning

Where is the business canvas used? The logic behind it helps human resources see the difficulties encountered in the company's strategy and execution, as well as the dimensions from which these difficulties should be analyzed, and helps each department ensure the achievement of the strategy