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What do you need to open a pizza place?
It's the hardest thing for a novice to open a pizza shop at the beginning. The first is management, the second is publicity, and the third is operating costs. Usually, new pizzerias are closed down.
1. Location: Pizza shops have high requirements for location, with a large crowd. The consumption in this area is high-end and there are many young people.
Some customers, students and other novices will only pay attention to one aspect, such as choosing a shop with a high consumption area, but the flow of people is not large enough. When the flow of people is low, the business will naturally be diluted. What should I pay attention to when opening a pizza shop? Some friends just choose more people, but their consumption is not high, and there are fewer young people (such as railway stations), so the same turnover can't go up.
2. Rent cost: When calculating the break-even point, pizza shops or other catering businesses should first calculate two aspects, namely rent and manpower expenditure.
If the rent is too high, the daily cost will multiply. Even if the business is good, it may just break even, so the rent problem should be considered first.
It is suggested that the rent should be controlled within 20% of the estimated turnover. Suppose a small shop has an estimated daily turnover of 1000- 1500, then the rent should be controlled at 200-250/ day.
For example, the rent of a pizza shop run by a student is too high, reaching 1000/ day, and the storefront area is 50 square meters. This scale cannot support the rent of 1000/ day.
3. Low consumption: What should I pay attention to when opening a pizza shop? When pricing, some restaurants set the unit price of pizza shop customers too low, and the business is very good, but the turnover can't go up. This situation should be avoided as much as possible. Consumption is too low, which eventually leads to the failure to raise the unit price. Once customers get used to spending 10 yuan on spaghetti or pizza in 20 yuan, when you raise the unit price, they will think that you have abandoned the consumer.
4. Insufficient funds for pre-preparation: In the pre-opening stage of the store, due to the lack of publicity and management, it is often the case that the store will operate at a loss in the first 2-3 months, but many investors have not considered this problem. For example, there are 300,000 investment stores, but after all the 300,000 investment, the liquidity preparation for the first few months was not made well, which led to the break and bankruptcy of the capital chain.
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