How to write a summary of liquor sales in 2020?

In order to constantly learn lessons and do a good job, our work summary needs to be written with heart.

In a blink of an eye, the first half of 20XX has ended. In order to better carry out the work in the second half of the year, I will make a comprehensive and detailed summary of the work in the first half. The purpose is to learn a lesson, improve myself, and do a better job in the second half of the year to complete the sales tasks and work assigned by the company.

I. Work Completed in the First Half of the Year

1, sales target completion

In the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, the market sales of _ _ reached 6,543.8+0.57 million yuan, accounting for 52% of the annual plan of 3 million yuan, up 654.38+0.26% year-on-year, and the repayment rate was 654.38+0.00%. Low-grade liquor accounted for 465,438+0% of total sales, down 5 percentage points from the same period last year; Mid-range wine accounted for 28% of the total sales, an increase of 2 percentage points over the same period last year; High-grade wine accounted for 365,438+0% of the total sales, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the wholesale price of the sales area and market stipulated by the company, control and supervise the delivery area and price of dealers, and urge them to implement a unified wholesale price to prevent low-price dumping and resale.

Through long-term communication and guidance to all sales terminals, combined with the marketing strategy of the company's cabinet-in-cabinet, unified price labels are placed on all terminals to make the sales price of products meet the company's guidance price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.

3. Market development

In the first half of the year, developers exceeded 1, hotels exceeded 2, and terminals exceeded 13. The newly developed 1 Shang Chao is a _ _ shopping plaza with the scale of Chengxian, and the goods on it are 52? All products in this series; The two hotels are _ _ Hotel and _ _ Hotel respectively, and the products in _ _ Hotel are 52? Four-star, five-star, eighteen years, _ _ The product on the hotel is 42? Two to five stars and puree series. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, mostly 42? Series products.

4. Brand promotion and promotion

In order to improve consumers' awareness of _ _ wine, establish brand image and further establish consumers' brand loyalty, we contacted and assisted advertising companies to make 35 advertising billboards according to the unified publicity logo stipulated by the company, including 29 in tobacco and alcohol retail outlets and in front of restaurants, and 6 in other forms.

5. Sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer's collection account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in both paper and electronic forms. Summarize and analyze the sales situation in 20__ years according to dealers and individual items, so as to make the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Second, the second half of the work plan

Although a lot of work was done in the first half of the year, it was not done well in some aspects because of the short sales time and lack of knowledge, experience and skills in marketing. In view of this, I intend to start from the following aspects in the second half of the year, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of 3 million, and strive for 3.5 million.

1, study hard and improve your professional quality.

2. Further expand sales channels.

_ _ The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.

Chapter II Summary of Liquor Sales in 2020

I joined the company at the end of XX, 20XX, and I cherish the opportunity given to me by the company leaders. Through a month's efforts, I have mainly done the following six aspects:

I. Training

_ _ _ _165438+1October 27th _ _ _ _ _ 65438+February 2nd, the company leaders personally presided over the training. In order to test the training effect, we held the final exam after the training on February 3, 65438, and the invigilation was very strict. Fortunately, I have been working hard and passed smoothly. The superb marketing knowledge, vivid marketing cases, unusually mature marketing experience and rich marketing experience of the company leaders left a deep memory on me, and the training time arranged was also reasonable: learning marketing knowledge in the morning and digesting it at home in the afternoon. After a week of training and study, I carefully recorded the class notes, carefully read the training materials, and comprehensively thought and digested the marketing knowledge. A distinct marketing avenue was presented in front of me, which completely cleared the marketing fog in front of me and gave me a feeling of being suddenly enlightened. Marketing could have been done! I had a little knowledge of marketing before, but now I have a certain understanding of marketing through the ultra-intensive short-term training of company leaders, and I have a deep understanding of the knowledge I have trained (company profile, company human resources system, Wuliangye Co., Ltd., Wuliangye Jiangnan ancient wine, 3+2+3 combined marketing model, etc.). ). At the same time, I also know that I will do the same in future training in combination with my human resources work. This is the model and model for my future training, which is worth learning again and again!

Second, human resource management.

According to the arrangement of the company's leaders, I made a simple innovation in the company's human resources system: 1, in terms of employee registration form, employee recruitment, performance management and kpi performance appraisal; 2. Prepare attendance sheets, organize employee files and input them into the computer; 3, brewing human resource management system; 4. Recommend and hire Su Feng, a part-time graphic designer of the company.

Third, office and logistics support.

1. According to the instructions of the company's leaders, after careful comparison and repeated weighing, we installed a Tietong telephone (number: 69990998) and broadband (cost: 660 yuan includes broadband antivirus software given by Dr. An after one year's off-line). Pay the deposit of 300 yuan, and reserve a toll-free number of 800(400)7 100009 (opened after New Year's Day).

2. Outsourcing building property management, electricity payment, mail collection, telephone broadband installation consultation.

3. Assist the manager Wang Weiqin's office work.

4. Ensure the normal operation of computers and printers, redo the operating system and install drivers.

4. Do a good job of logistics support for the marketing department manager who is away on business (assist Manager Wang in copying, faxing, telephoning and inputting documents, etc.). ).

5. Cooperate with Manager Wang to attract investment in six counties of Linyi, Zaozhuang and Xuzhou.

Fourth, regular meetings.

1. Basically, every weekend, company leaders personally preside over meetings, listen to employees' reports, comment on employees' work problems, praise the advanced and encourage the backward, and make work plans for next week. I carefully record every regular meeting, and I am not afraid of making people laugh. I have gained a lot.

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