What's the use of people's attention in Taobao shop?

Taobao daren is different from ordinary users. Daren is a person who shares, Amway and plants grass on Taobao platform. Some merchants asked, Taobao shop has been paying attention to it, what's the use? What are the benefits to the enterprise?

What's the use of people in Taobao shop paying attention?

Let's talk about the difference between Taobao Daren and Taobao buyers.

Taobao talent positioning:

Taobao defines Daren as an intermediary shopping guide channel that can generate content, be familiar with the industry, attract fans and interact. So it was different from optimal station from the beginning. Many previous optimization stations have been eliminated, re-assessed, re-recruited, and directionally introduced.

Daren settlement method:

Taobao started by continuing some practices in optimal station, so it used CPS (transaction payment) and CPC (display payment).

Dalian traffic exhibition area:

On the homepage of mobile phone Taobao, it gives people a very important display position.

Taobao buyer positioning:

Refers to all Taobao users, Taobao users with spending power.

Many benefits brought by Daren to merchants:

First, the products of the merchants are better displayed to the demanding customers through the professional recommendation of experts, with higher transaction conversion rate and more accurate customers;

Second, Daren began to retain some consumers and let them see more products or industry knowledge besides shopping on Taobao. From simple shopping in the past to eye-catching content now, learning to communicate and interact has increased your playability a lot;

Third, Daren takes care of the old customers in some stores, and the service is really in place, because in the past, the buyer show was only in the store, but now the buyer show is in the community square, which used to be seen only by customers who entered the store. It is possible to see it now by logging in Taobao. Moreover, the stickiness of old customers is getting higher and higher, because as long as they are interested in content production, they will pay attention to the people who buy product categories, and then continue to recommend the products he recommends;

Fourth, it solved the problem of who to sell the products to. Many businesses wanted to sell their products to more people in the past. This is actually unscientific. The characteristics, packaging, performance and service of products all determine that a product can only serve some people, and talents are the bridge between this product and some people, making the products and services of merchants more and more targeted;

Fifth, the scene consumption is outstanding, which makes the content of talent more and more abundant. The targeted and scene-based docking of recommendations makes consumers feel more and more integration and experience in the scene.

Therefore, if Taobao shops pay attention, they can attract a group of new users and retain some consumers. Moreover, if a merchant's products are recommended by qualified people, it can also improve the transaction rate and conversion rate.