Improve your popularity through SERanking's SEO suite.

SE ranking is a marketing platform designed to help marketers and SEO experts complete their work, from keyword selection and analysis to tracking the performance of search engines. In this interview, CMOBogdanBabyak, ranked by SE, revealed the company's story and provided valuable suggestions and insights for search engine optimization in 2020.

Please describe the story behind the company: what inspired this idea and how it developed to this day. The story of SE ranking began at 20 14, when the SEO team of a company of our CEO came up with an idea to build an internal SEO solution. Facts have proved that its performance is excellent, and the team decided to expand it to the global SEO market on 20 16. Since then, things have changed a lot. SE ranking has become a mature platform, which contains various tools to help marketers, SEO experts and institutions reduce their daily workload. In the past three years, the size of the company has tripled. We are now a global enterprise with offices in Palo Alto, London, Minsk, Kiev and Moscow, which is trusted by more than 400,000 customers around the world.

Our team is working hard to make search engine optimization easy. As a part of our corporate culture, our mission is to develop an SEO software so that anyone can independently optimize and promote websites on the Internet, regardless of their professional level. We constantly improve the user experience, functions and support to provide the best choice for search engine optimization in today's market. I want to say a special word to Valerie Kurilov, our CEO. His vision and dedication make the whole team full of motivation and eager to meet new challenges.

We have many plans, most of which are based on the wishes of our customers. Our vision and method is to create the tools and functions that customers need, not the tools and functions that we think are most suitable for them. This method finally proved to be a win-win situation.

How does SE ranking work? SERanking is a powerful search engine optimization and marketing platform based on cloud computing, including more than 30 tools and functions. It provides all necessary help for entrepreneurs, small and medium-sized enterprises, institutions and enterprises to make their websites reach the top of SERP and stay there.

SE ranking, you can run advanced competition and keyword research, track your ranking in different positions of major search engines, start in-depth website audit, understand what technical problems are dragging you down, analyze any reverse link configuration files, and track the most important reverse links.

In addition to basic SEO tools, SERanking also has functions specially designed for beginners, such as step-by-step marketing plan for starting SEO, and functions developed for institutions, such as white label or advanced SEO report.

Business owners who don't do their own website SEO but still want to pay attention to their own projects, such as SERanking's mobile application. In a few seconds, you can start the application and check the overall popularity, ranking and SEO audit score of the website at any time.

All SE ranking tools are installed in a user-friendly interface. After our recent big update, the interface has become more intuitive and customizable. We constantly improve the capabilities of the platform by introducing new tools and improving existing tools according to customer feedback.

Perhaps the biggest advantage of SE ranking is that you can choose the tools you need now from our resource library and then expand the toolkit as your business grows. We try to flexibly adapt to any budget and help any enterprise, big or small, improve its online popularity and generate higher return on investment.

The following is a quick tour of search engine optimization tools:

What do you think is the most important consideration when creating a search engine optimization strategy? First of all, you must analyze the market, production capacity and niche growth potential. Then, you must calculate the semantic quantity of this niche and know how to make money from it. After that, it is important to study the reverse link competition and the content quality of competitors, and whether you have the resources to come up with something better or at least create competitive content. In addition, it is necessary to analyze the user problems that competitors' websites are solving, and formulate strategies according to the real needs of the target audience rather than assumptions. What are the common search engine optimization mistakes? How to avoid these mistakes The most common SEO mistakes I tend to notice are:

Keywords Spam is weak and boring. 3. Lack of preliminary analysis of the market. 3. Competitors don't pay enough attention to project analysis. 3. Lack of rapid adaptation to changes in search engines. 3. Search engine optimization resource allocation is incorrect. You can't wait. In order to avoid these mistakes, you need to carefully analyze the market and formulate feasible search engine optimization strategies according to the resources at hand. Don't look for shortcuts and never compromise on quality, because in the long run, the quality of content and backlinks and first-class technical scores are the factors that make you successful. If the market segment is fiercely competitive, please make sure that you can wait for a while and see the first result instead of fidgeting and trying to find a solution to speed up the process.

For website owners and marketers, what are the main pain points of SEO today? The first and most important pain point is the lack of professional knowledge. Not all website owners and marketers are proficient in SEO. This industry is changing very fast. Google and other search engines have updated their algorithms and many new methods have emerged. What was effective a year ago may no longer be effective, which is why excellent SEO experts must keep learning and keep pace with the times. For those who want to hire search engine optimization experts, this means that finding a knowledgeable person who can achieve the expected results is a really challenging task. There are many laymen in the market, which is sometimes difficult to understand at first sight. You won't know if your choice is correct, because search engine optimization is a long-term investment, and it will take at least 3-6 months to see the first result. Another pain point is that the technical parameters of the website have increased influence on its ranking. Nowadays, it is very important to have a fast-loading mobile-friendly website to get a good ranking. A variety of seemingly small technical problems, if the number is critical, may drag down your ranking. In order to check whether your website is technically normal, we have a tool called website audit. It will crawl every page of your website, evaluate it according to many parameters, and then get the overall health score of your website. This tool shows you a list of technical errors that need to be fixed and tips on how to modify everything. If you have any questions about website security, crawling, internal links, meta tags, pictures, website loading speed, etc. The tool will highlight these issues for you. Back to the pain point of SEO, another pain point is the fierce competition in the digital field. More than 200,000 domain names are registered every day, and the traffic competition is as fierce as ever. Although it is relatively easy to create a new website, it is more challenging to make it visible. You need to spend more time and energy to make your website rank high and get targeted organic traffic.

What impact do you think the privacy laws of GDPR and CCPA will have on SEO now and in the future? Before the implementation of GDPR and CCPA, we all saw that users' privacy was rudely violated, so I believe that our rights as users are now well protected at the state level, which is good. At SERanking, we put the confidentiality of user data first, and we have taken all measures to protect the private information we handle. Now, California has finally passed a law to strengthen residents' privacy rights, and I believe other States may follow suit and pass similar laws.

As for the impact on search engine optimization, this is not all bad. Users still want to search the goods and services they need online, but they just want to have more choices in how to display advertisements and marketing. Because search engine optimization is to attract potential customers and have the initial intention of buying, all privacy regulations have not really affected the working mode of search engine optimization.

What impact do you think voice search will have on the search engine optimization industry? Voice search has been a great event for many years, but it has not yet become the real mainstream. As search engine optimizers, we are still waiting for Google to take some measures to make voice search a part of its algorithm. The trick here is that search giants should do it in a way that satisfies both users and webmasters, which is a challenging task. My guess is that with the further popularization of voice search, we will have to deal with more unique but often misspelled queries and more information queries with no SEO value. In order to establish a feasible search engine optimization strategy, we must check how Google algorithm works, what kind of search results rank high in this kind of query, and make corresponding responses.

What trends or technologies do you think are particularly promising now? Why do I first think of the trend of building remote teams around the world? The past six months have made many companies realize that they can maintain team efficiency without sharing office space. It opens up new recruitment opportunities, because recruiters can find the best professionals in the world without geographical restrictions. Speaking of technology, I will especially mention digital assistant and machine learning, because both of them have a direct impact on search engine optimization. Digital assistants make our life easier by completing simple tasks, such as sending messages, making phone calls or managing the ocean.