Enterprise concept of Shengao Group Co., Ltd.

Shengao is the benchmark of independent research and development in the industry. At present, the number of full-time R&D personnel has reached 132, and 204 technical patents have been obtained over the years. It is the only patent demonstration enterprise in the same industry in the province. Especially the new generation of products represented by "Yu Ling Series", the overall design is a combination of reality and reality, patchwork, calm and ethereal, and integrated with high-end intelligent technology, shaping a president's desk into an all-round and efficient "business center". Once launched, it won the unanimous praise of experts, the industry and customers. The products independently researched and developed by the company won the gold medal in China (Guangzhou) International Office Furniture Fair, the second largest in the world, for six consecutive years. In terms of marketing, Shengao insists on "internal and external repair, direct sales together". At present, domestic outlets have spread all over domestic second-tier cities, and direct sales branches have been set up in Beijing, Shanghai, Hangzhou, Guangzhou and surrounding radiation areas, adopting the responsibility center model of "everyone is the boss"; Other regions adopt the way of brand authorization. These two models complement each other and are the most promising and competitive sales models in the future office furniture field. Products exported to 65 countries and regions, accounting for more than 90% of sales, are independently developed and designed by Shengao. Brand promotion has been increasing, accounting for 3% of sales, reaching more than 35 million in 2009, which has strongly supported the expansion of marketing business and further demonstrated and publicized the business philosophy of "making work fun".

In the twenty years of operation, Shengao deeply realized that "quality is the life of an enterprise". In 2008, we cooperated with Shenzhen Helong Resources, the most experienced consulting company in China, to implement the "Toyota Manufacturing Model" and fully introduce lean production (JIT). Every year, the company organizes production backbones to exchange and study with advanced enterprises at home and abroad, and most production supervisors have the experience of special training in advanced manufacturing enterprises in Japan for half a year; At the same time, Shengao's production hardware has reached the international leading level through years of upgrading. All aspects of work have been significantly improved every year. In 2009, the per capita working hour capacity increased to 220 yuan/hour, with the annual increase of 4,325 pieces, and the output value per unit area reached the domestic leading level. The majority of employees "learn to judge in finishing, learn to save in rectification, learn to standardize in cleaning, learn to institutionalize in cleaning, learn etiquette in literacy, and learn safety in work". Enterprises adhere to the trinity management mode of "system process, people and informatization". Publicize the importance of systems and processes through platforms such as the weekly meeting of directors and Aobao, and set up a process promotion team, so that all departments can formulate perfect work systems and processes and implement them in practice, and also support the audit department to audit the implementation of processes. Through various effective channels, we will continuously introduce senior and middle-level talents and college students, and adopt an effective training system. For example, after every college student enters the company, he starts from the grassroots level, so that the theory he has learned can be truly combined with practice. At present, this method has been recognized by students, parents, schools and society as the "second school" for training professionals, and was awarded the title of "Youth Entrepreneurship and Employment" by the Central Committee of the Communist Youth League in June 2009. In 20 10, the company started the ERP informatization project, and strived to realize the informatization of sales, procurement, production, logistics, customer service and finance in series within 1 0 and a half years. Over the years, enterprises have attached importance to comprehensive management and created a linkage mechanism between the police and the people, effectively controlling potential risks. The bad debt rate of enterprises has been zero for many years, even in 2009, when the financial crisis broke out in an all-round way, it was controlled below two ten thousandths. In order to increase the introduction and retention of talents and improve the office and living conditions of employees, in 2004, we invested 500 million yuan to build a 37-story high-rise building in Qianjiang New City, and in 2005, we invested in a residential building with a depth higher than the mausoleum. Shengao is striding forward with each passing day, striving to become the first Zhejiang furniture enterprise to achieve annual sales of 654.38+0 billion. In 20 15, when the 12th Five-Year Plan of China is completed, the Group will realize an operating income of more than 5 billion yuan and a profit and tax of 10 billion yuan, of which furniture accounts for more than 50%. The product research and development, brand promotion and enterprise management of office furniture, on the basis of consolidating the first place in China, have opened the distance with followers and become the "Wahaha" of office furniture. At that time, cooperation with Shenggao will be the first choice for radiation units, Shenggao products will be favored by customers, working in Shenggao will be the ideal of young people, catching up with Shenggao will be the consensus of the industry, and joining hands with Shenggao will be the pursuit of strategic investors. Constantly introduce and cultivate talents from all directions and through various channels, so that every student who has studied in Shenggao Furniture Management College can be as independent as high flyers in Haier University and become a shining star in the industry. Over the years, Shengao has gradually formed the business philosophy of "R&D is the soul, quality is the life, management brings benefits, and funds promote development", and is becoming a leader in the industry along the strategic goal of "domestic leading international synchronization".