E-commerce personal entrepreneurship plan

With the vigorous development of e-commerce, online supermarkets have become increasingly prominent in the retail industry. What is the specific content of e-commerce business plan and what are the specific steps to write it? I have compiled a personal business plan for e-commerce, I hope you like it!

E-commerce Personal Entrepreneurship Plan 1 1. E-commerce Background and Prospect Analysis

E-commerce and online shopping industry background

E-commerce industry background:

2 1 century, e-commerce has gradually become the main way of social life and the foundation of digital society. E-commerce is a modern way to conduct business activities through public computer communication networks. This method has broken through the time and geographical limitations of traditional commerce and become a convenient, fast, safe and reliable emerging e-commerce activity mode. E-commerce makes modern business activities safe, reliable, fast, clear and convenient. We can carry out e-commerce activities anytime and anywhere through the Internet.

The development of e-commerce has gradually changed our way of life and work. The original management and business activities of paper communication have gradually changed into digital activities completed by computer remote operation. Without the limitation of time, space and artificial conditions, people's life and work will become convenient and flexible. In particular, there have been fundamental changes in access to information, various service activities, payment and delivery methods. Any legal organization, company or even individual can become a global information publisher by establishing their own websites on the Internet. The acquisition of information has a wide range of contents and selectivity; Commodity understanding, contract negotiation and transaction in trade and business activities are all completed through internet information and network software. E-commerce has completely changed the way we do business today. Without the limitation of time and space, people can handle business at home. Small companies can also make global online orders and complete global business activities. More and more electronic money (credit cards, digital cash, etc. Online payment is used in electronic transactions, and people are no longer limited to the carrying and use of physical cash. It can be seen from the dependence of young people on the Internet that the proportion of e-commerce will increase in the future. Moreover, from the perspective of network development, now is a good time to develop e-commerce, and there are also many market gaps. Analysis on the development prospect of online shopping;

1. With the popularity of the Internet, by the end of June this year, the number of netizens in China had reached 485 million, an increase of 27.7 million compared with the end of 20 10, with an increase of 6. 1%. And at this time, the quality of netizens has also been greatly improved, and the average daily online time has also been greatly improved.

2. Change of ideas. Nowadays, with the rise of online shopping trading platform and the improvement of reputation, online shopping has gradually won the trust of consumers. Most consumers are happy to stay at home and enjoy shopping.

3. The increase in the number and variety of online shopping products and the development of online shopping platform construction. By 20 15, the online retail platform in China is expected to cover about 500 million people. A wide range of choices, the price is slightly lower than that of shops, and various promotional activities make many people more willing to go online to find something novel or strange, or go to some online discount stores to find clothes.

China has a huge market. At present, online shopping is still in the growth stage and has great potential.

5. Online shopping is highly competitive. For example, Taobao, Vanke Eslite, Dangdang, JD.COM Mall, Wang Mai, Ougu Mall, Zhuo Yue Amazon and Tian Tian Groupon (Fashion Premium) are all powerful competitors.

In the next few years, the Internet population in China will still be dominated by middle-and high-income people, who have strong purchasing power, high education level and strong demand for personalized charges. Therefore, vertical websites providing one-stop services and professional websites with certain products and services have great development potential.

The emergence, development and popularization of the Internet itself is a liberation of individuals in the traditional economic society, and personalized information demand and personalized commodity demand will become the development direction. Therefore, we encourage consumers to participate in the design of goods according to their personal preferences.

And in the manufacturing process. For all e-commerce activities for individual consumers, providing more diversified and personalized services than traditional commercial enterprises will also become the key factor to determine the success or failure in the future.

With the vigorous development of e-commerce, online supermarkets have become increasingly prominent in the retail industry. Online supermarket is a kind of B2C e-commerce, that is, integration? What are the advantages of network data flow? And then what? What are the advantages of physical supermarket logistics? The business model between online marketing agents and consumers, the strong combination of the two forms the vitality of online supermarkets. What are the two major factors that restrict the development of online supermarkets in China? And then what? Data stream? Yes,? Data stream? Great progress has been made in solving the problems involved in information flow, capital flow and business flow, but? Logistics? The growth of factors is still very slow, which is the core problem facing the development strategy of online supermarkets at present. It is reported that the online supermarkets in Changzhou have a certain scale at present: Taochangzhou Net and Changzhou Life Net. The vast service area obviously restricts the development of its logistics system. In view of this, our school's online supermarket will formulate an online supermarket opening strategy with Changzhou Tianning TV University students as the main body and gradually facing Changzhou development.

Second, my project introduction

Project product introduction

Product name: online supermarket shopping platform of the school

Services we provide: online supermarket (main business), free store publicity, news consultation service and the latest situation of commodity circulation.

Various factors that we should pay attention to in the process of providing services:

The area where this platform has just started to operate is a higher education park, so students account for more than 95% of the target population. Therefore, in the initial stage, our service is mainly based on students.

We should try our best to make our service personnel enjoy convenience, so that they can save more money or earn more money.

Let our service personnel benefit from our website service, so that they will remember our website.

Third, the market analysis

Market positioning of the project

Our initial customers: college students in Tianning District, Changzhou.

Our later clients: all college students in Changzhou.

Project implementation objectives

Early goal: invest in Tianning district market in Changzhou, gain more than 50% popularity and occupy 5% market sales. Mid-term goal: achieve more than 90% popularity in higher education parks, accounting for 15% of market sales.

Long-term goal: occupy 20% of the market sales of higher education park, maintain a stable state, and do a good job in promoting it to Ningbo.

The good development momentum of B2C market provides a good development prospect for online supermarkets in China. At present, there is no platform to provide online supermarket consumption for students in higher education park, and the online supermarket in our school combines the big market background and the specific situation of higher education park. The continuous outbreak of B2C market also provides a good market entry point for our platform.

At present, there are 7 schools in Tianning District of Changzhou with about 55,000 students, which is a consumer group that cannot be ignored. Through the investigation of four supermarkets in our school, the total daily sales are around 26,000, and there are 1. 1 1,000 students in our school. According to this calculation, the higher education park spends 1.300 yuan (2.6/ 1 * 5.5 = 65438+) in the physical supermarket of our school every day.

According to market analysis, our competitors are mainly Changzhou online fair-price supermarkets and various physical supermarkets in higher education parks. The above two types of supermarkets are our main competitors in the early stage. Changzhou online fair-price supermarket, as an online supermarket, has a certain popularity, relatively mature technology and a relatively fixed audience (mainly ordinary people in Changzhou city); All kinds of supermarkets in higher education parks mainly serve students and have been widely accepted by students.

Fourth, product and service introduction, e-commerce strategy.

Name: CAQ Chaoan Network Development Co., Ltd.

Purpose: To provide people with more convenient and quick shopping methods and a more systematic publicity platform for merchants.

Our company is an Internet-based e-commerce website entity company facing Ningbo, focusing on the operation of online supermarkets and providing consumers with shopping convenience through the integration of information flow and logistics.

Main business scope: online ordering of all kinds of physical supermarket shelf goods, including food, daily necessities, digital products, books, second-hand transactions and other mass consumer goods.

Sub-business scope: by integrating the information of various entities in the higher education park, it provides an online shop publicity platform for them free of charge to attract the attention of merchants and expand the website traffic. In addition, a special link platform is provided free of charge for college students who have online stores, so as to realize mutual benefit, student agency, graduate second-hand goods auction and other student goods information release.

Company development strategy

2015.12-2016.10 preparation, including making business plans and looking for partners.

20 16. 10? 20 17. 12 company was established: recruiting technicians for system production, recruiting commodity purchasing personnel, recruiting delivery personnel, conducting cooperation and negotiation with large supermarkets, doing preliminary webpage and system development, establishing a detailed distribution network, arranging distribution sites, and attracting venture capital from company members.

20 18. 1? 20 18.6 the online marketing plan was successfully implemented, the website operated normally, and the online supermarket brand was deeply rooted in the students' hearts and had a certain influence among the students. The cooperative relationship with physical supermarkets is good, and the types of supermarket shelves are increasing. Website advertising business started, and the operation realized basic profit.

20 18.7? 20 19.7 optimize the allocation of resources, adjust the company structure, seek further innovation through exploration, seek greater development and realize profitability, and the website brand is deeply rooted in the hearts of the people.

20 19.7? Changzhou Higher Education Park has a stable market. While the turnover is growing steadily, we will open up new business and strive to enter the online trading market in Ningbo and occupy a certain market share.

Fifth, the profit model business risks and prevention

Problems existing in online retailing at present;

(1) Delivery time is too long. Many websites can't make the promise of receiving the bill on the same day and delivering it on the same day. This is a certain gap with the requirements of consumers who buy daily necessities. However, online retailing needs to be delivered as soon as possible, which requires high delivery time.

(2) The delivery price is too high. Many domestic online shopping charges more than ten yuan. The high distribution cost obliterates the advantages of online shopping and limits the varieties that online shopping can operate. In order to gain profits, online supermarkets must reduce costs as much as possible, especially distribution costs, so as to make themselves more competitive.

(3) The customer's after-sales service level cannot be guaranteed. For the virtual space network and the customers in the real world, logistics distribution is the only bridge connecting them. The logistics distribution required by modern online retailing is not only delivery, but also helping online retailing enterprises to complete after-sales service and provide more value-added services.

Main risks faced

Market: How to Deal with the Possible Challenges of Campus Supermarket? (namely: a. price war; B. also accept door-to-door service)

Logistics: How to avoid the overstock of goods in stock?

The strategy we adopted

Market: a) If the campus physical supermarket reduces the price, we will grasp the price information of the campus supermarket as soon as possible, take corresponding price reduction measures, synchronize the price with the campus supermarket, and announce it on the website today, so as to be known to customers before the campus supermarket. B) If the campus supermarket also provides home delivery service, we can see that the operation of our online supermarket has achieved certain results. What is our strategy? At this time, our online shop has gradually matured, and has gained considerable popularity and a number of regular members and customers. Cooperate with high-quality and thoughtful humanized service (send holiday wishes and provide free connection, etc.). ) in order to win in the competition. In addition, investment operators can analyze the specific situation and choose whether they can cooperate with campus supermarkets to achieve greater profits.

Logistics:

Because some goods with low sales volume cooperate with physical supermarkets, there is no inventory problem for such goods. Other goods can be promoted according to the inventory, or the position of the goods in the webpage can be changed to increase the sales volume and avoid the backlog. Moreover, the company arranges sales analysts to reasonably adjust the purchase quantity according to factors such as the sales volume of goods some time ago, so as to fundamentally prevent the backlog of goods.

Sixth, team planning and division of labor

The main responsibilities of each department are:

Board of Directors: Manage and coordinate the work of various departments within the website.

1. Responsible for the website construction and overall operation of the company;

2. Responsible for market development and public relations;

3. Responsible for website art design and information collection;

4. Responsible for website system development and technical maintenance;

5. Responsible for commodity procurement and distribution;

6. Responsible for personnel recruitment and financial management;

Technology department: responsible for the early technical development of the website, especially the system development of the online supermarket, as well as the maintenance and webpage update in the middle and late period. And solve unexpected problems in website operation, such as hacker attacks.

Finance department: responsible for the company's financial expenditure and income business, establish and improve the financial system.

Marketing department: responsible for the external advertising and image planning of the website. Improve the popularity of school Taobao in the society, and be responsible for all the business of school Taobao, major supermarkets, merchants and students around the higher education park.

Human resources department: improve the company's personnel system. Recruit human resources and formulate salary system.

Purchasing department: responsible for the wholesale of suppliers' goods and the distribution services of the whole distribution network.

Seven. Input-output ratio analysis

Network marketing tasks:

Website construction and maintenance: The website construction of online supermarket is directly related to the methods and effects of online marketing. Without a professional website as the foundation, the methods and effects of online marketing will be greatly limited, so establishing an online supermarket website oriented to online marketing is the fundamental guarantee.

Website promotion: The basic purpose of website promotion is to make more students in higher education parks become new consumers in the information age.

Maintain good customer relationship: Only by shortening the distance with customers can we have a deeper understanding of customer needs and grasp the market direction. Good service is accompanied by good trust.

It doesn't need much money to build such websites, and it can be financed by various suitable developers: for example, attracting advertisers' investment through initial promotion; Establish and improve the next website content plan through pre-market research and discussion between decision makers and technicians. In the development stage, combined with the benefits of advertising investors and the expenses needed to make consumers profitable, we analyze the preliminary experience and establish a set of mature schemes, such as how to make consumers voluntarily see more advertisements, get satisfaction, let advertisers see the benefits of advertisements, be willing to invest, let the website be implemented, and finally maximize profits.

E-commerce Personal Entrepreneurship Plan 2 I. Project Background

Background of consumer goods: My hometown is a good place for outstanding people and Hakka people to live together for generations. So we are full of Hakka flavor here, and our local specialties are also rich in Hakka heritage. So, if I want to start a business, what is better than selling the specialties of my hometown? Shek Pik Hakka ancestral home is rich in all kinds of mushrooms, tea oil, peanuts, peanut oil, dried vegetables and preserved fruits. Green food full of peasant colors. Although these things can be seen everywhere, with the development of society, everything is accompanied by factory processing, and our products are pure green and handmade, all made by our farmers themselves, without any additives, absolutely natural.

Market background: With the development of network, there are more and more online specialty stores, and each famous store has its own unique place. Therefore, it should be done online.

It is difficult to innovate and own your own market. Home delivery has also become a sales tool for every store. Therefore, how my products enter the market and how they are accepted by most people has become the key and the biggest challenge for my store to enter the market.

Second, the feasibility analysis

I think my products are mainly Hakka tea oil, all kinds of seasonal mushrooms, farm peanut oil, farm preserved fruit and so on. The advantage of these specialties over the outside food is that they are all made by farmers themselves, and there are no natural green foods such as any additives. Compared with the edible oil processed by the factory, the tea oil here is full of color and flavor, and also has the function of reducing fire and relieving summer heat. Compared with the outside, the sugar content of all kinds of candied fruit will be relatively higher, which is more homey and more attractive to some Hakka people who are far away from home.

Technical analysis: the most important thing in making food is packaging. Packaging must absolutely ensure the freshness of food, and don't let the food get damp and moldy. Now vacuum packaging is cheap and safe. Therefore, this should be quite feasible.

We still have a lot of fresh seasonal vegetables and fruits just picked. I'm going to order a limited amount of vegetables online in the surrounding counties on the first day and deliver them to your door tomorrow morning, so that office workers can sleep more and save the trouble of going to the market to buy food early in the morning. Of course, this is limited, and it is still in a nearby county, so the area should be limited. I think this should be very feasible.

Third, the market analysis

I mainly pay attention to white-collar workers, young and middle-aged women, because they spend the most time shopping online, and now people, especially the younger post-70s, 80s and 90s, etc.

People in the 1990s paid more attention to health preservation and original ecological products. So I think my products should meet their daily needs.

The other is a housewife. Housewives try their best to prepare delicious food for their families and relatives. These products meet the requirements of all housewives. I think this is a very huge source of tourists. Because housewives are the best publicity group, if a housewife feels good, she will publicize it to her young sisters, so that a large part of our customers will be there. And these people are very loyal customers, as long as your things are really good, they will always love each other. There are also Hakkas working outside the home. They are homesick, and the taste of their hometown appeals to them. They shouldn't refuse the pure taste of their hometown.

Finally, my customers are office workers who have no time to buy food in the morning near our county, especially white-collar couples who need to cook. These ethnic groups have enough money, but they don't have much time without food. They would rather spend some money than spend their precious rest time excessively. Therefore, they should be very eager to have my services.

Fourth, the competition analysis

(1) At present, there are many specialty stores online, all of which are local specialties, but the authenticity is unknown, which leads many consumers to consider whether they are genuine or not when shopping online.

(2) Many physical stores outside are also our strong competitors. Nowadays, consumers care about seeing, so they are more interested in shopping.

Most of them are bought in physical stores, and they think it is guaranteed.

(3) My store has just opened. There are many well-known shops with certain customers on the Internet. How should I break into this market selling special products?

(4) My other product is fresh vegetables sold in limited quantities. A competitor is a vegetable farmer in a supermarket or vegetable market. Because the price of vegetables is not very expensive, I have to deliver them to your door, so the price may be a little expensive, so some customers may not accept it.

Verb (abbreviation for verb) marketing

Marketing is the key to occupy the market. Doing a good marketing battle is the foundation of the market. I think my marketing plan is to have a good start when I start my business. I can do some promotional activities, such as buying two and getting one free. At this time, I must invite all my friends to join in and increase my popularity and praise.

Some products can be supplied in limited quantities, not only because some seasonal products have seasonal restrictions, but also make people feel that things are scarce.

Can give old customers and loyal customers a certain discount. Do some promotional activities during the Spring Festival.

The intransitive verb investment and budget statement

Investment in product acquisition: I think I should open a small physical store to buy these Hakka specialties or sell them in the store. According to our situation, I can regard my home as that small shop (because my home lives in the local area and is also the main street of the red tourist area). Therefore, the store rent can be exempted, and the remaining 10000 yuan is used to buy special products.

You can also reach an agreement with local farmers to help you make many special products in the coming year, and how much will you give him?

Logistics companies also need to negotiate and let them give me a preferential price, which can be more favorable when my sales increase in the future. I think we should discuss this problem with them. The cheaper the better, which may be related to sales.

Packaging, I'm going to buy that kind of baler and packaging bag for the time being and do it myself, and then consider it when the industry grows bigger. This is also an expense.

My grandparents are planting some vegetables for sale. So I think I can help them sell, so this part of the investment will be quite small.

Seven. Return on investment and exit

It must be a loss in the first half of the year. I think advertising should be done well in the first half of the year, and all the work should be put on the agenda to regularize the shops. In the first two years, most of the return on investment will be used to buy goods, some funds will be used to promote advertisements, and some funds will be used to repay consumers and improve after-sales service. On holidays, engage in some promotional activities. Apart from some expenses, if the funds are withdrawn, I plan to expand the store, adopt a diversified business model, deal in various foods or move our national costumes and accessories to the store. If the capital returns quickly, or if you are interested in operating, you can expand the products you operate.

Eight. Risk analysis and countermeasures

1, my biggest concern is that there is no market or customers. For a shop, the most important thing is whether there is a market. Corresponding way: I think it can be done three days before the opening.

Opening sales promotion, buy two and get one free. Then call all my good friends to join us and praise them to increase their popularity. Make a good start.

2. Supply, I'm not sure if the supply can be mentioned. Whether I can reach an agreement with those farmers, and it is still my expected price. I think my parents can try to make some first, and if possible, they can sell them themselves later.

3. Can the logistics company reach a cooperative relationship with us? If you can't, go to several companies to see what's going on. Find the best cost-effective company.

4, fresh vegetables in the process of transportation, afraid of some damage in transit, resulting in vegetables not fresh enough. Therefore, it is necessary to study the preservation technology.

Nine, management face

Management is very important. The most important thing for a company or a unit is management. My store management is divided into two parts. One is background operation, and its main business is supply, logistics and packaging. One is for consumers, mainly for delivery, communication with consumers and after-sales service. This management should be based on the actual situation and draw lessons from other stores to develop a set of written procedures. , according to the procedure; And we should constantly improve and make progress.

X. enterprise forecast

I think if there is no big problem, there should be a certain income every month. After half a year, the funds should be returned. During the sales period, don't invest all at once, but invest step by step in a planned way according to the situation; So as not to lose money. At this rate, even if you don't make money, you shouldn't lose money.

abstract

E-commerce is definitely a major development direction of future business, and it is a good opportunity for us; No matter what the final result is, we must seize the opportunity. Opportunity is the possible source of everything.

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