How to design the content of Yi Labao?

A qualified Yi Labao should have three elements: background, copywriting and product information. If Yi Labao seems dissatisfied, there must be something wrong with these three aspects. Common background brightness is too high or too complex, such as blue sky, white clouds and green grass, which is easy to weaken the embodiment of copy and product theme.

Three paragraphs of text

Generally speaking, in posters, the copy usually contains the following information-main title, subtitle and additional content. The design can be divided into three sections, and the spacing between sections should be greater than the spacing between rows, and appropriate blanks should be left.

3 fonts

Not that you must use three fonts, but you can't use more than three fonts. Many posters look messy because they are not unified. The main title can be in bold font, and the subtitle is smaller. Don't use too many strokes in fonts, and don't use fonts that are inconsistent with the main style. It is recommended to use the font of Founder Lanting series.

Calligraphy is a graphic art form, which has a strong sense of design and artistic expression, and is often used in poster design, especially movie poster design. Some films with historical and cultural background or strong emotional appeal often choose calligraphy characters to express them, which can not only enhance visual expression, but also increase cultural connotation and render film temperament.

3 colors

Try not to have more than three colors in a poster, and don't have more than one poster in the same position. However, this is only advice for beginners.

In posters, you can also use highlight colors to emphasize important text information.

30% blank

High-end, atmosphere and high-grade are our verbal requirements for design, but what is atmosphere? Blank is gas. If you want the atmosphere, you should leave more blank space.

Look at the poster below. Are you still angry? Simplify the poster information so that customers can read all your information in 0.3 seconds.

0.3 seconds to finish reading a poster.

Three elements of Yi Labao's design: three paragraphs, three fonts, three colors, more than 30% blank space, and reading a poster in 0.3 seconds. If your poster is designed according to the above principles, it will not be bad. Finally, share some typical posters on high buildings, hoping to inspire the sellers.