What are the advantages of Wen Heyou?

Wen Heyou's main sources of income come from these three aspects:

(1) Direct brand. At present, Wenheyou owns Wenheyou Old Changsha Lobster Hall, Wenheyou Old Changsha Stinky Tofu, Wenheyou Old Changsha Takeaway, and M? m？ CH？ Mama Tea, Wenheyou Lao Changsha Sausage, Wenheyou Lao Changsha Fried Party, Hudiya Bicycle Barbecue and other direct brands have created impressive achievements in every category.

(2) cooperation+joining. Wenheyou invited well-known local merchants (general business 10 years or more, unique and good business) to settle in, without paying rent, property fees and utilities, assisting in the design and decoration of the store, and sharing the profits according to a certain proportion, with the proportion of 20%-30%; In the early stage of its business, Wenheyou released the franchise policy of its direct brands, which helped Wenheyou complete the accumulation of original capital.

(3) Wenchuang periphery. Many sub-brands of Wenheyou have their own peripheral products, their own milk tea brand M? m？ CH？ Mom's tea is also sold on paper tape, and the printing design is very unique. In addition, it is a joint name. Wen Heyou and Xicha jointly launched "stinky tofu cake" and canvas bag.

Wenheyou is integrated with local culture.

In the aspect of excavating the local culture of the city, there are frequent actions of writing and traveling. Shenzhen Wenheyou, which opened on April 2nd, the local team in Shenzhen made 50,000 questionnaires, ate thousands of restaurants and spent two years in research and development. On April 9, the official account of Changsha Wenhe Youwechat released the recruitment information of "Looking for Urban Wenhe Youbrand Officer".

In Changsha, Guangzhou, Shenzhen and Nanjing, it is necessary to look for urban strategic commanders, dig deep into urban content, and integrate and inherit urban regional culture, such as art, architecture, language, food and folk customs. In this way, urban culture and food will be built into a public space, empowering urban culture and friends' brands, making urban culture and friends a unique city business card and becoming good friends with fans of urban culture and friends.