Introduction of iqiyi film company

On July 17th, 214, iQiyi announced the establishment of a film company and officially entered the film industry. This is the second video website to set foot in the movie market after LeTV. According to the plan, iQiyi will join hands with domestic and foreign film companies in the coming year to launch eight films, one of which is a Hollywood film. Iqiyi revealed that after the establishment of the film company, it will open up the entire O2O (from online to offline) industrial chain of movies such as online purchase of movie tickets, online games, derivative development and online sales, and monetization of movie online copyrights. In addition, iQiyi Film will also launch Baidu iQiyi crowdfunding plan together with Baidu Wallet and Baidu Financial Center * * * to further open up the * * * winning ecosystem of "Internet-Finance-Movie". Gong Yu, the founder and CEO of Aiqiyi, explained that the role of Aiqiyi Film is a film company whose core business is publicity and investment. It is both a film company and a company working for the film industry. Gong Yu said that in order to make the operation of Aiqiyi Film better meet the needs of the Internet, the company finally chose Yansong Li, general manager of the former Internet value-added service department within Aiqiyi, as the president of Aiqiyi Film. Ma Dong, chief content officer of Aiqiyi, also said that Baidu and Aiqiyi's own data accumulation has been able to predict the box office in advance by analyzing the behavior of netizens on the whole network, and its accuracy rate is gradually approaching 8%. Film derivatives will also become the key development areas of iQiyi Film. Gong Yu specifically mentioned that iQiyi Film will pay attention to the development of film derivatives. "In the past, images, stories and characters in film and television works will be derived from online games, costumes, toys and other products, but the producers have not made any profit from them.