What does a marketing specialist do?

Recently, many companies are recruiting market specialists. In order to help everyone have a better understanding of market specialists, this article provides a detailed introduction to the profession of market specialists for reference! 1. Job Introduction of Marketing Specialist Marketing Specialist is responsible for the basic and assistance work of various marketing departments and requires strong marketing and customer maintenance capabilities. According to product promotion requirements, formulate and organize the implementation of regular activities, holiday activities and other promotion plans, and participate in the planning and execution of major promotional activities to achieve promotional effects. For example, collect and analyze market information and trends, assist in formulating and completing new product promotion plans, and complete various promotion activities focusing on active brands, brand enhancements, and brand development. Since different companies and different industries have different responsibilities for marketing specialists, the salary for this position will vary greatly. 2. Job content of the marketing specialist 1. Undertake the basic and coordination work of the marketing department; 2. Collect and analyze market information and trends; 3. Communicate with the office director, business representatives and affairs representatives regarding the company's marketing activities , training and guidance; 4. Formulate promotion plans for regular activities, holiday activities and other promotions and assist in their implementation; 5. Responsible for the acceptance of promotional activities in each office. 3. Occupational requirements for marketing specialists Education and training: Generally required is a college degree or above in marketing or business management. Work experience: To do marketing work, you need to have strong market planning and information analysis capabilities; you must have a comprehensive understanding of product operations, sales channels, public relations and promotions; you must have good language expression and communication skills; you must be serious and responsible for your work , with experience in media communication. At the same time, if you want to become a qualified and excellent marketing specialist, you must have personal sensitivity to the industry market. In addition, you must pay attention to the accumulation of information in daily life. Only in this way can you provide enterprises with fresh and unique market insights. Salary market: Marketing specialist is the most common position in the marketing department, but different companies have different regulations on the scope of responsibilities of marketing specialists, which also depends on different products, so the salary of this position will vary greatly. According to statistics, the monthly salary of this position is generally around 3,000-4,000, and this value fluctuates depending on the nature of the company, work experience, academic qualifications and even foreign language proficiency. 4. Career Development Path of Marketing Specialist Marketing Specialist requires certain professional knowledge and personal qualities. To engage in this profession, one must have sufficient work enthusiasm and unremitting efforts. The development will be different depending on the working location, product target and nature of the enterprise. Space and path: Path 1: After accumulating a certain amount of experience, market specialists with broad interpersonal relationships and who are interested in public relations can develop into public relations managers; after becoming familiar with media plans and media cooperation, they can develop into media promotion managers; If you are interested in managing the marketing department and the brand management, market research, promotion, etc. you are responsible for, you can develop into a marketing manager, market research manager, promotion manager; Path 2: For the planning, development, and product training of the products you are responsible for If you have a thorough understanding of product launch plans and publicity work, you can develop into a product manager; Path 3: After a marketing specialist has a sufficient understanding of market trends and marketing and sales strategic plans, you can develop into a sales manager.