Sales plan planning

7 sample essays on sales plan planning

In order to ensure that things or work are carried out in an orderly and effective manner, we need to formulate a plan in advance. The plan is to clarify the time, place and purpose of specific actions. A plan with expected results, budget, methods, etc. What formats should you pay attention to when writing a plan? Below are 7 sales plan planning articles that I have collected and compiled. They are for reference only. You are welcome to read them.

Sales plan planning part 1

1. Opening background

1. In recent months, the national property market has generally heated up, and some cities have experienced an explosion in housing prices. In this way, the domestic property market has fully recovered. As a third-tier city, Lu'an is less affected by external influences as the property market has continued to develop individually over the years. However, it is expected that there may be greater external influence in the future, and a "butterfly effect" will form as the external property market changes.

2. The southern part of Lu’an City has gradually matured after development and operation in recent years. Especially after the opening of Splendid Washington, efforts were made to increase housing prices in the area. Taking this as a benchmark for regional housing prices shows that consumers in Lu'an have basically recognized regional prices, and the time is ripe for regional price increases.

3. Due to the pace of development of this project, the best-located houses in the project appear in both phases one and two. That is to say, the best housing for the project has entered the market in advance. This is unfavorable from the perspective of obtaining the best development benefits.

4. Since the reservation for the second phase, so far, there have been more than 70 groups of customers making small reservations, accounting for 35% of the more than 180 units in the second phase. If calculated as 140 units (available houses for sale), It is about 50%. There are still two weeks until the opening on August 5, and the number of small order customers is expected to reach about 100 units. However, there are some customers who book too many houses. If we change to large bookings, the number of customers may decrease by about 30%.

2. Promotion strategy

Based on the conditions and background of the opening of this period, we are now formulating a targeted promotion strategy for the second phase, striving to achieve both good sales and the best results. development benefits.

1. Price strategy

It is recommended to purchase some of the second-phase properties in the back in order to seize the market initiative and obtain the best development benefits. If the market is launched in a hurry, it will be detrimental to the pursuit of the best benefits. It is not conducive to subsequent promotion. Then there is the question of when to launch the subsequent high-quality properties. The specifics will depend on the first launch of the second phase and the price increase effect, but it will not be later than the opening of the third phase. If under special circumstances, prices continue to rise, the property market becomes hotter, and development funds are withdrawn, a three-phase launch can be conducted. Sales control should be one of the main strategies for this issue.

2. Price strategy

Regardless of the large or small environment, the rebound in the property market will be difficult to reverse in recent years. Since the first phase was to gain popularity, the selling price was relatively in line with the market and the trend was flat. However, the price of the second phase must be raised to gain the initiative on the basis of catering to the market. We should firmly believe that under the current background, there is no need to worry about selling this house. Therefore, we recommend that the average sales price in this period is 2,400 yuan/square meter. After excluding discounts and discounts, the actual sales price should be around 2,350 yuan/square meter. The specific price increase has been discussed and confirmed by both parties.

The reasons for such a price increase are as follows:

a. The general market is trending upward, which affects consumer psychology;

b. The first phase of Washington opened higher, which has Establish a benchmark for regional housing prices;

c. The first phase of the project has been unveiled, and the new sales department has moved in, which adds to the image;

d. This phase is the best location in the park, with everything Value for money

3. Benefit target

The price target of the second phase should be different from the speed of the first phase. While pursuing a certain amount of removal, more emphasis should be placed on benefits, that is, economic benefits. . We must have the understanding that the second-phase price does not solely pursue efficiency. Even if the market is slightly slow, our efficiency goals will not change. Trading requires patience, patience is opportunity, and opportunity is benefit. It should be noted that this opportunity has begun to take shape.

3. Opening activity plan

1. Purpose of the activity

To expand market influence for the official launch;

To officially promote the product to the market Market, establish a new image of the company and products;

Use the characteristics of the product itself to expand brand awareness and attract more market attention;

Make preliminary preparations for the launch of subsequent content of the product, speed up Spread word of mouth and get more attention.

2. Significance of the activity

Attract customers and form a good market reputation effect

The source of early customers for a project, in addition to those from outside areas attracted by advertising and other media In addition to customers, a large part comes from regional customers and customers who spread the project through regional residents. Therefore, while doing a good job in advertising and other media promotions, promotion activities should also be carried out for regional customers before and after the project officially starts sales.

Achieving the purpose of dissemination

Although the overall image of the project in the early stage was promoted well, after the exterior facade of the project was released, it was not yet well conveyed to customers, leaders from all walks of life, and relevant parties. unit. Holding an opening ceremony with scale and personality can quickly achieve the effect of spreading it to the public.

Transaction customers

By demonstrating the company’s development strength and other related activities, customers with early accumulation and potential demand recognized the quality of the property under the inspiration of good corporate behavior and high-quality properties. Increase social affinity, while strengthening the awareness of investment and appreciation potential, further expand and improve the visibility of the company and real estate; deepen the public impression, promote the healthy development of sales, form a sales boom, thereby attracting more home buyers.

3. Event time

Sunday, August 5, 20xx 8:00～12:00

4. Event location

On-site sales department and sales plan planning for the open space in front of the sales door Part 2

The balloon game is an interactive morning meeting game with confrontation. The game can not only enrich everyone's morning meeting, but more importantly, the game It can cultivate everyone's teamwork ability and increase team cohesion. It is also a particularly good team game. Suitable for morning meeting interactions among sales company employees.

Number of participants: preferably 10 people, divided into two teams

Game props: several balloons

Game rules

1. First, Divide the venue into two areas, A and B, as shown in the figure below;

2. Teams A and B each take balloons of one color and blow them up. Each person must have one balloon;

3. After the game starts, members of the two teams will head the balloons and send them to the opponent's area;

4. Members of the team can help their teammates to top the ball, or they can top the opponent's

5. When heading the ball, you must use your head. If you hit the balloon with any other part, or the balloon falls to the ground, you must return to the starting point and start over;

5. The team that sends all its balloons to the opponent's area first will win.

Game tips

1. In the game, team A can take red balloons and team B can take blue balloons to prevent the wrong balloons from being passed through the area;

< p> 2. It is best to inflate the balloon as big as possible. If it is too small, it will have poor air retention and will not be easy to lift up;

3. If someone pushes his balloon to the opponent's area first, then he can Come over to help your teammates header the ball, of course the best thing is to harass the other team; Sales Plan Planning Part 3

1. Outline

With the improvement of people’s living standards, the Laptops are increasingly in demand. China's notebook PC market continues to maintain a rapid growth trend, and the entry of many new manufacturers has made the notebook market increasingly attractive. The development of Lenovo laptops is also becoming more mature.

Lenovo Group Corporation is a highly innovative international technology company, composed of Lenovo and the former IBM Personal Computer Division. As a leader in the global personal computer market, Lenovo develops, manufactures and sells the most reliable, secure and easy-to-use technology products and high-quality professional services to help customers and partners around the world succeed.

Lenovo mainly produces desktop computers, servers, laptops, printers, PDAs, motherboards, mobile phones and other products. Since 1996, Lenovo's computer sales have ranked first in China's domestic market. In recent years, it has developed rapidly, and Yiyue ranks second in the world's computer sales. In January 20xx, Lenovo cooperated with NEC to change the structure of the notebook computer industry.

In recent years, new technologies have emerged in the notebook computer market. With the onset of price wars among manufacturers, notebooks have truly entered the homes of ordinary people. From the perspective of market sales growth rate and future development potential, notebooks have surpassed PCs for the first time and become the new dominant player in the personal computer market. The notebook market is still optimistic about the long-term, and the competition between brands is becoming increasingly fierce. How does Lenovo win a place in such fierce competition?

2 Environmental analysis

2.1 Macro-environmental analysis

1. Population environment

China is the most populous country in the world, and its population It is still growing, which determines that my country's notebook computer market has great potential and still has a lot of room for development.

(1) my country’s current population age structure has entered a typical adult type, with a large working population. Due to the needs of work and study, there is a large demand for laptop computers.

(2) Differences in the gender structure of the population. The male market and the female market show obvious differences. Men have higher technical requirements for computers. Many people prefer to install various software and tend to For high-quality and high-spec notebooks, the price is generally mid-range. Women, on the other hand, have little demand for computers and generally choose notebooks that are small in quantity and relatively cheap.

(3) Nowadays, there are fewer and fewer traditional families. With the miniaturization of family structures, people’s demand for computers is becoming more and more inclined to laptops, which take up little space and are easy to move and carry.

2. Analysis of the natural environment and scientific and technological environment

(1) Natural environment: In recent years, environmental degradation and resource waste have become more and more serious, and people are paying more and more attention to them. Environmental protection, the computer industry is a high-tech industry, and the state encourages and supports development.

(2) Science and technology environment: Science and technology are developing with each passing day. Computer software and hardware technology, information technology, digital technology, etc. have also achieved rapid development, and the speed of upgrading has accelerated, such as tablet computers and wireless handheld devices. High-tech products such as computers have also become a reality. The development and widespread application of technology have not only reduced the market price of laptop computers, but also made computers more popular. They are becoming more and more convenient, smaller and more focused on satisfying people. individual needs.

2.2 Competitive Environment Analysis

In the first quarter of 20xx, Lenovo ranked first in the notebook computer market with a attention ratio of 31.2%. HP only ranked second in the laptop market brand attention list in January, and was surpassed by Asus in the last two months of the first quarter. Based on the statistics of attention in the first quarter, Asus surpassed HP by a slight advantage to become the runner-up in the notebook market brand attention list.

Below I will mainly analyze the competitive advantages of Asus and HP:

Analysis of Asus’ advantages: (1) Asus is the world’s number one manufacturer of motherboards and graphics cards. It has great advantages in these two aspects (2) It has unique multi-mode selection power-saving technology and unique architecture of heat dissipation technology. Its products are very rich. The A8 series is now getting rave reviews, with outstanding cost performance and strong performance. (3) ASUS’s after-sales service is also very good. Sales Plan Planning Part 4

The theme of the event: Happy shopping to celebrate the New Year, and the family to celebrate the prosperous financial year

Purpose of the event: Stabilize old customers, develop new customers, guide consumers, and Increase sales during the holidays

Event time: January 27, 2020 to January 31, 2020

Activity 1: Welcome the New Year, congratulate the New Year, and send Spring Festival couplets

Event time: January 27, 2019

Event content: Customers who shop in this supermarket can receive a 2019 ** desk calendar at the designated location in the store. Limited to 5 people, while supplies last.

How to operate:

1. There will be a designated collection area at the cashier desk at each venue, and a dedicated person will be responsible for distributing Spring Festival couplets;

2. After the event, the venue will After the distribution details of the Spring Festival couplets are unified, indicate the branch number and return it to the marketing department.

Activity 2: New Year's blessing gifts are delivered

Activity time: January 27, 2* to January 31, 2*

Activity content :

Anyone who makes a one-time purchase of 88 yuan or more in this supermarket can receive a New Year red envelope at the designated location with a single cashier slip. The shopping amount cannot be accumulated. Customers can get corresponding New Year benefits in this supermarket based on the corresponding preferential terms in the red envelope.

How to operate: 1. The card must be stamped with a special seal for each venue;

2. After the card is redeemed for goods, it must be marked as exchanged and recycled;

2. New Year's Card Design and Production (Marketing Department) event store will be collected from the Marketing Department on December 24;

3. Red Badge Production (Marketing Department) event store will be collected from the Marketing Department on December 24;

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4. Submit the redemption product details and cards to the sales department on January 12 after the event redemption time expires;

5. The total number of red badges at each level will be counted every day at each session.

Activity 3: Celebrate New Year’s Day and celebrate the New Year with big gifts

Activity time: December 31, 2* to January 18, 2*

Activity content: Anyone who purchases ** and ** series paper cashier slips at the ** supermarket activity store for an amount of 2 yuan or more can receive 1 ** couple wallet face worth 2.8 yuan with the cashier receipt, and 2 pieces for a purchase of 4 yuan or more. A maximum of 2 receipts can be received from a single cashier slip

Operation method:

The gifts are sent directly to the material warehouse of the distribution center, which will be uniformly distributed to the relevant activity stores, and the gifts will be recorded. Quantity and weight of gifts

1. After the event, the statistics of cashier receipts will be collected and returned to the marketing department on January 2, with a detailed list of gifts;

2. Organized by the marketing department The details of the cashier receipt will be sent to the material warehouse, and the material warehouse will recycle the unfinished gifts at the branch site according to the detailed list and return them to the supplier; any shortages will be borne by the branch site;

3. Already completed When exchanging some goods, the cashier receipt provided by the marketing department will be reported to the merchant for redemption;

Activity 4: ** and ** photo studios are happily connected, and hundreds of families are celebrating the New Year

Event time: January 1st, 2020

Event content: During the event period, any one-time purchase amount reaching a certain standard in this supermarket will be enjoyed with a single cashier slip

With a one-time purchase of RMB 58 or more, you will receive free makeup, styling, clothing, and artistic photos. Get an artistic photo for free

With a one-time purchase of 88 yuan or more, you will receive free makeup, styling, clothing, and an artistic photo. Get two free artistic photos

With a one-time purchase of 128 yuan or more, you will receive free makeup, styling, clothing, and artistic photos. Get four free artistic photos

Free family photos for a one-time purchase of 218 yuan, limited to 3 people, get two free

How to operate:

1. * *Supermarket promotes the event content on special posters and promotes the special services of **Photo Studio.

2. **The photo studio provides discount support and photo support.

3. Both parties adhere to the principle of mutual benefit. If either party fails to meet the requirements set forth in the plan, it will bear all losses of the other party.

4. The cashier slips of customers who meet the required amount will be stamped with the venue stamp and attached with the brochure of **Photo Studio. With this certificate, customers can enjoy discounts at **Photo Studio.

5. Customers can enjoy the discount until January 2, 2020.

7. When collecting payment, the cashier checks whether the customer meets the conditions, and then adds " Stamp and deliver brochures. Sales Plan Planning Part 5

1. Foreword:

Because it is pollution-free, contains no calories, and contains appropriate amounts of minerals and trace elements necessary for the human body, it is beneficial to human health. It is a natural, pure, hygienic and safe health drink, so it is very popular among people.

Looking back on the 1950s and 1960s, people spent one or two cents to buy a large bowl of tea to quench their thirst. Nowadays, it is common to buy a bottle of pure water for one or two yuan to quench their thirst. According to statistics from relevant authoritative organizations, more and more people are drinking mineral springs in our country. In the past, only the upper class could drink pure water. The situation has been greatly improved. Pure water has already entered the homes of ordinary people.

Compared with other beverages, purified water can be said to have a long history. As early as 1765, Europe began to bottle and ship purified water for sale around the world. Since then, with the development of the world economy, by the 1980s, the pure water production of European countries was more than 10 million tons; in 1993, the annual per capita pure water consumption in France was 110 liters, Italy was 129 liters, and the United States was 36 liters. .

In the early 1980s, Qingdao Laoshan produced my country’s first bottle of purified water. In just over 10 years, my country’s purified water companies have grown to more than 1,200. Around 1995, purified water suddenly emerged as a convenient and fast way to drink, and quickly became popular in the domestic market. Many domestic beverage manufacturers began to introduce a large number of automated assembly lines from abroad to produce purified water. Along with the process of industrialization, the air pollution and water pollution problems derived from it are difficult to prevent, and urban residents feel even more upset. The pure water born at this time just caters to people's consumer psychology and consumption needs. For a time, domestic consumers began to generally accept the concept of purified water, and the share of purified water in the "water market" increased significantly. However, due to factors such as water resource constraints and high mining costs, purified water began to shrink from being "prosperous".

Around 1999, as people’s quality of life improved, the health-care effects of minerals on the human body received unprecedented attention, and purified water became popular again. The purified water market turned around and ushered in the “second spring.” . In recent years, as consumers have higher and higher demands for "quality life", "purified water" has gradually shown a trend of replacing "purified water" as people's first choice for daily drinking water. For this reason, purified water brands have emerged in droves in recent years. In the face of fierce market competition, should XX brand purified water follow the trend and go to the mid- to low-end market? Or should it "go to the peak" and position itself as a mid-to-high end? When putting forward brand marketing planning ideas Before that, let’s first have a comprehensive understanding of the current market conditions.

2. Purpose:

To increase the popularity of XX brand pure water in Fangcheng, expand market share, deeply explore product selling points, and win favor with consumers.

3. Significance:

Successfully shape and spread the image of the brand, and improve the brand awareness and social influence of XX brand pure water.

IV. Project introduction

Introduction to xx purified water

V. Market status

1. Fangcheng purified water market is highly competitive< /p>

There are many varieties and brands of Xx pure water, and the investment in marketing is huge, but the profits are very thin. The purified water market of new varieties and new brands is constantly being chopped up and subdivided, dividing consumers' wallets and squeezing the purified water market. 2. Many brands

There are currently more than 1,000 pure water production companies in the country. In the xx market, there are competitors such as Master Kong, Nongfu Spring, etc. Status:

The first group army: Robust Wahaha Master Kong, they are the leading brands, the second group army: Nongfu Spring, Yibao, they are strong brand, other water drinks are a mixed bag and a weak brand.

At present, Wahaha has a better market share in various sales venues in xx. Master Kong, Nongfu Spring. Features: High brand awareness, strong corporate strength, and large advertising investment.

Consumer status:

Consumers have formed the habit of purchasing drinking water. Some are frequent buyers, some are occasional buyers, and only a few people never buy. The age structure is obviously on the younger side.

Characteristics of consumer behavior: Emphasis on brand, emphasis on taste, and vague concepts of purified water and purified water. However, some consumers have realized that long-term drinking of purified water is not beneficial and have begun to pay attention to choosing high-quality purified water.

6. Market analysis

a. Advantage analysis:

(1) The market space is huge and the future development is unlimited

After "purity" " and "natural" focus events. Bottled drinking purified water, with its unique functions of "natural", "nutritional" and "healthy", completely meets the consumers' psychology of purified water as "natural, pollution-free and good for health". Demand, thus being accepted by more and more consumers, is gradually moving in the direction of the "King of Water"!

The "Zhejiang Water Corps" including Wahaha, Nongfu Spring and Jinyi are in the Northeast Vigorous efforts to seize water sources, many beer giants from Yanjing, Qingdao, and Lanjian have entered the water market, and Robust "changed sides" to specialize in purified water, publicly stating that "drinking more purified water is the right choice", all of this is fully proved “The pure water market has huge room for development” has become a fact.

(2) Public consumption awareness has changed, and demand is increasing day by day.

In fact, pure water has a long history of nearly a hundred years in the world. In developed countries, drinking pure water is a sign of health and taste. Although Chinese consumers have a late understanding of purified water, in recent years, with the promotion of the media and various brands, people's understanding of purified water has greatly improved. They have understood that drinking water is not only to quench thirst, but also Pursue what’s good for your body.

The world’s leading water beverage brands are pure water, such as France’s “Evian”. At the same time, the quality of my country's pure water brands has also been greatly improved. The pass rate increased from 34.5% in 1992 to 78.2% in 1997, and to 91.4% in 20xx. The safety of water quality is also an important factor to meet the growing needs of consumers. Strong guarantee.

b. Disadvantage analysis

(1) There are many brands in the purified water market and the market competition is fierce

According to market survey analysis, China’s purified water market has formed a First-tier brands such as Wahaha, Robust, Yangshengtang, and Nestlé, famous second-tier brands such as Laoshan, Master Kong, Coca-Cola, Xishibao, Yili, and Yibao, as well as some weaker local small and medium-sized pure water "Three Kingdoms" brands "Dingli" market structure. While first-tier brands hold 70% of the market share and are still planning how to expand their territory, many new brands are constantly emerging. The purified water market is constantly being chopped up and subdivided, dividing consumers' wallets, and competition is extremely fierce.

(2) Purified water has the upper hand over pure water in all aspects.

At present, there are more than 1,400 pure water production companies in the country, while there are only more than 1,000 pure water production companies. Take the Wuhan market as an example. There are 29 types of purified water in this market and only 21 types of purified water. Due to the low cost and consumers’ current misunderstandings about drinking water, as well as consumers’ preference for purified water in terms of advertising, marketing level, and brand appeal, purified water is generally inferior to pure water. Therefore, how to treat purified water? It is urgent for consumers to educate consumers on the idea that "purified water is more beneficial to human health than pure water."

(3) Large investment in marketing and low profits

Compared with other fast-moving consumer goods categories, the profit of pure water itself is lower. Looking back at the current situation, first-line brands spend huge sums of money to attack powerful media across the country, using celebrity endorsements, disseminating concepts, enhancing brand reputation, and expanding the market; while local brands use local advantages, actively integrate channels, and use big buckets of water as the entry point. , using the ultra-low price of bottled water as a means of competition, striving to get a piece of the already bigger "cake". Looking at this scene of "a hundred flowers blooming", without strong capital support, it is difficult to compete head-on with first- and second-tier brands. Even if you enter the mid-to-low-end market, you will encounter the encirclement and suppression of many local brands. Without a strict marketing and promotion plan, I'm afraid profits and markets are difficult to guarantee.

(4) The crisis of confidence in consumers caused by the "mineral harmful theory"

News replay 1: In 20xx, "China Food Network" reported: As of October 2006, Shanghai The Inspection and Quarantine Bureau accepted inspection declarations for 128 batches of 9,710,418 liters of imported natural purified water, nearly 90% of which came from Europe. The 15 batches of unqualified products intercepted included international products such as "Evian" and "Provence". Among them, 4 batches of "Evian" brand purified water with 210,542 liters were unqualified, accounting for 80.8% of the total number of problematic products detected.

News Replay 2: In December 20xx, "China Food Network" reported that German scientists found that the antimony concentration of bottled pure water doubled after being left for three months. Antimony is a potentially fatal toxin to humans. The longer the purified water is stored, the more toxic it becomes.

News replay three: In December 20xx, "Oriental Morning Post" reported: ***140 tons of Evian water was found to have excessive bacterial content when it entered Shanghai. Sales Plan Planning Chapter 6

1. Activity Background

The Mid-Autumn Festival on August 15th is a traditional Chinese festival. During the festive season, when we miss our loved ones more, mooncakes become gifts to our relatives and friends. The best gift to express your blessings.

2. Theme of the activity

During the festive season, we miss our loved ones even more, and the mooncakes convey our love

3. The purpose of the activity

1. The purpose of setting up the rice flag Humanistic image, while promoting sales growth

2. Provide convenience to customers and attract more customers

3. Increase the visibility and reputation of the company

4. Spread the corporate image and enhance the brand image

4. Event time

The eighth day of the eighth lunar month ------ August 15 *** eight days

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5. Promotional venues

Major shopping mall counters, supermarket windows and specialty stores

6. Activity content

1. Carry out group buying business , group purchase discounts to facilitate the distribution of benefits by various units and institutions. Free delivery (within 5 miles) for any one-time shopping amount of more than 1,000 yuan.

2. Aiming at different groups of people, various mooncake gift boxes with different price ranges have been developed, which are the first choice for gifts to relatives and friends, as well as festive gifts.

3. Exquisite gifts will be given when you spend over 180 yuan. Gift box, or a 30 yuan voucher, which can be exchanged for any product in the store.

4. Get a beautiful gift with your purchase (candy and other exquisite small gifts)

7. Publicity methods

Post posters and print leaflets at various sales locations , and carry out advertising through radio, television and other media.

8. In-store decoration

The environmental layout of the restaurant and lobby should try to highlight the "peaceful, reunited and festive" Mid-Autumn Festival atmosphere

9. Dining features< /p>

1. On the day of the Mid-Autumn Festival, make an extra-large mooncake and display it in the lobby during the day to create a festive atmosphere of reunion. Before the official meal, set up a large incense table, place the mooncakes on the incense table, invite the hotel general manager and celebrity representatives to come up and cut the large mooncakes, and announce the start of the reunion dinner.

2. There is a main table (about 10 people) in the middle of the restaurant for the crew and celebrities attending the reunion dinner. In principle, each hotel invites one crew.

3. According to the needs of tourists, make a reunion banquet standard of economy, warmth, luxury, etc., and provide menus respectively. The names of the dishes in the menu must have the meaning of "reunion", and the details will be determined by the hotel. implement. Our company has unified publicity, and the travel agency will contact each hotel for specific meal reservations, while supplies last. Sales Plan Planning Chapter 7

1. Theme

New generation, new choice

2. Purpose

With the help of special days, further Seize the peak sales season, and at the same time, in order to further increase the popularity of Crayon Shin-chan jelly, so that more customers can have a better understanding of your brand.

Through large-scale on-site promotional displays and vigorous publicity, we can impact customers' vision with a strong commercial atmosphere and stimulate their desire to buy, so as to achieve sales goals.

3. Activity methods

1. Invite large-scale singing and dancing troupes to add to the fun, boost popularity, and increase the atmosphere of the scene. Crayon Shin-chan Jelly brand will be promoted on-site at the booth, equipped with Christmas gifts and other gifts. Activity.

2. When you come to this supermarket with a flyer, you will be given a trial gift (limited number). Customers whose birthday falls on the same day will receive a free Christmas gift with their ID card.

3. Increase the popularity of Crayon Shin-chan Jelly through on-site prize-winning quizzes and related games.

4. You can enjoy a discount when shopping in this supermarket on the day of the event.

5. On the evening of the event, Santa Claus distributed 51 free gifts (provided by supermarkets).

IV. Publicity methods

1. Hang banners across the street;

2. ②Publish and distribute leaflets on a large scale;

3 , Invite TV stations to report news;

4. Three days of TV advertising;

5. Large-scale POP on-site publicity in advance.

5. Activity Expenses

1. Invite a song and dance group: 7 yuan/day

2. Rent a speaker for 2 yuan/day, and rent a car to pull the speaker back and forth Fee is 2 yuan;

3. Return fare for actors: 16 yuan/8 people

4. Food: 18 yuan/day

5. Printing banners: 6 items 4 yuan/item = 24 yuan

6. Printing and distributing leaflets: 5 copies.35=175 yuan

7. TV advertising: 1 yuan/day = 3 yuan for 3 days

8. Large POP: 3 photos 2 yuan = 6 yuan

9. Temporary funds: 1 yuan

10. Spray stage background: 2 yuan;< /p>