What is the winning percentage of Dongfeng H brand?

Set up the senior management team of Dongfeng H Division, with Fang Lu as CEO and Chief Technology Officer.

/kloc-In May of 0/5, H Division revealed to the media that Fang Lu, the former special technical director of the strategic planning department of Dongfeng Company, became the CEO and chief technology officer of H Division; Lei Xin, former executive deputy general manager of Dongfeng Ying finidi, served as the chief brand officer, mainly responsible for the brand strategy management and operation of H Division; Jiang Dao, the former general manager of Dongfeng Nissan Dalian Branch, served as the chief operating officer, assisting Fang Lu in the daily operation of the company; Shen Jun, former manager of financial reporting department of Dongfeng Company, served as the chief financial officer.

He once led Red Flag H5 and Pentium T77.

According to the data, as early as 20 18 12, Fang Lu was transferred to the strategic planning department of Dongfeng Company as the special technical director, responsible for the overall management of the new car division, namely H division. At the same time, Fang Lu served as the general manager of H Division of Dongfeng Company.

It is reported that Fang Lu 1976 was born in Songyuan, Jilin, with a doctorate in vehicle engineering. In 2006, Fang Lu joined FAW-Volkswagen and successively served as product designer, supervisor and section chief. 20 14 moved to faw car and served as assistant minister and product department minister. 2065 438+07-2065 438+08, Fang Lu served as the director of project management department of FAW Pentium Development Research Institute. During his tenure at FAW, Fang Lu led the vehicle development of Hongqi H5 and Pentium T77.

On May 20 19, Dongfeng H Division was first exposed and began social recruitment. 20 19 12, You Zheng, member of the Standing Committee of the Party Committee of Dongfeng Motor Group Co., Ltd., once revealed to the media that Dongfeng brand plans to release a high-end brand with the internal code name "H" at the Beijing Auto Show in 2020, mainly to build high-end new energy passenger car products.

On May 6 this year, Dongfeng Company said that the H brand originally scheduled to be released at this year's Beijing Auto Show was forced to be postponed due to the epidemic. Meanwhile, Dongfeng Company told CRRC that You Zheng was in charge of Dongfeng H Division.

According to public information, You Zheng 1990 joined FAW Group and served as deputy director and minister of manufacturing technology department of FAW Car Company, director and deputy director of planning department of No.2 Automobile Factory of FAW-Volkswagen Company and deputy director of planning department of China FAW Group Company. 20 17 was promoted to assistant general manager and director of product planning and project department of faw group. In May, 20 18, he was transferred to Dongfeng Group as the Standing Committee Member and Deputy General Manager of the Party Committee of Dongfeng Motor Group Co., Ltd.

In July of the same year, 2065438+2008, Fang Lu bid farewell to FAW's independent vehicle sector. According to the data, Fang Lu had a short stay in Fu Sheng Auto Parts Company, and went to Wuhan twice on 20 18 and 12 to serve as the technical special director of the strategic planning department of Dongfeng Company.

Operate independently and compete for the high-end new energy market

Dongfeng Company said that H Division, as an important strategic layout of Dongfeng Future 10, is responsible for the future of Dongfeng new energy vehicles. "The brand-new H brand bears the heavy responsibility of the whole Dongfeng brand."

You Zheng once said frankly, "People who change cars are going to the middle and high end. When buying a car, the market will ask if there are any cars with a price of 1.4 million or more. At the same time, in the future, only the mid-to high-end market can undertake the carrier of Dongfeng Motor's new technology.

At present, Dongfeng Motor's independent passenger car brands mainly include Dongfeng Shen Feng, Dongfeng Popular and Dongfeng Scenery. According to public information, the three independent brands mainly focus on the low-end market below 6.5438+0.5 million yuan. With the upgrading of consumption in China market, the brand-new high-end new energy brand created by H Division has made a breakthrough in the higher-priced market.

It is reported that H Division has a brand-new organization, a brand-new mechanism and a brand-new business model. CRRC understands that Dongfeng H Division will operate independently and build its own sales channels, and will not be affiliated with Dongfeng self-owned brand passenger car company.

CRRC noticed that since May 65438+, the marketing department of Dongfeng H Division began to recruit managers of direct stores in Beijing, Shanghai and Guangzhou. According to the plan of Dongfeng Company, Dongfeng H brand will meet with consumers this year. However, as the three major automobile groups, the FAW Hongqi New Energy Factory project officially started in Changchun in April, and Hongqi E 1 15, a high-end pure electric SUV of Hongqi, will also be listed in the second half of the year. SAIC launched a brand-new "R" logo in the high-end new energy field of Roewe brand, and released a brand-new flagship concept car-Roewe R-Aura Concept.

Regarding whether the H brand has products listed today and the current progress of channel construction, CRRC called Huang Weichong, the public relations director of H Division, and did not get more information.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.