How to be an excellent marketing director?

Determine the target of market recognition

When I first entered the business, I was determined to be a marketing director. In order to achieve this goal quickly, the first step is to go to the recruitment website, read all the announcements posted above about the recruitment of network marketing directors, then summarize them, and finally get a list of skills and requirements that network marketing directors need to master.

The list of skills obtained in this way can best reflect the market's ability requirements for the position of network marketing director. If you master all or even part of the abilities in this list, you can definitely become a network marketing director recognized by the market.

This step is the most important, because only with clear and feasible correct goals can we achieve it correctly and quickly without detours.

Rely on work to achieve goals

After the list of the abilities and skills of the network marketing director was listed, I began to plan to master them one by one. Let me be specific about how I did it.

1. Implemented by work. In more than three years, I have done three jobs and made a job search and job-hopping plan according to the ability list. What do you mean? I'll list some skills first, and then I'll find a job that can help me realize these skills. I will never do a job that I can't reach, even if the salary is higher; After mastering these skills in this job, list a few skills, and then find a new job to realize these skills (of course, if you can master new skills in your original company, you will continue to work in your original company. In fact, few companies can meet this requirement.

That's it. I changed three jobs in more than three years. Through the experience of these three jobs, I have mastered most of the skills in the list.

Of course, it is not so easy to find a job, because every time I look for a job, I am unfamiliar. Why should people use you? This requires the following tricks.

Self-accumulation in spare time

For people in the internet industry, one of the biggest benefits is that they can accumulate work experience in their spare time. For example, they can set up their own website, set up an application and then promote it. You can make a personal WeChat official account, and then operate and promote it; You can also open your own e-commerce website and so on.

What I do in my spare time is also work experience, and I will be recognized when I look for a job, even higher than the recognition I get when I work in a company.

I do these things in my spare time. In this way, one can master the abilities that cannot be involved in the work, and the other can lay the foundation for entering the company that needs talents with these skills.

Study successful cases

By working part-time and doing my own thing in my spare time, I have mastered most of the skills in the list, but there are still some skills that I can't master.

Because no matter in the company or part-time, resources are limited, and there are no conditions and opportunities for you to practice all marketing skills.

In this case, it is necessary to use pure learning, but not to go to the so-called training class or read books on theory, but to study cases. There are many classic marketing events in the marketing field every year, and these excellent cases are the best "teachers" to improve their abilities.

Collecting excellent marketing cases has become my habit. Over the past three years, I have collected a large number of cases (if you are interested in marketing cases, you can contact me and be happy to share them with you), and then carefully compare and study them, and sum up the laws and skills of different marketing methods. So far, I have summarized the laws and experiences of each marketing method. In this way, even if you have not practiced it yourself, you can skillfully operate a certain marketing method.

Raise awareness

Well, basically all the skills on the list have been acquired through the above three ways. From the perspective of pure work skills, there is not much problem in being a marketing director. However, there is still one thing missing, and that is fame.

With a certain reputation, your ability will be recognized by enterprises, especially when looking for such a high-end position as marketing director. Without fame, you may not even have a chance to show the ability of the marketing director. Society is so realistic that you are judged by your reputation.

How can I improve my reputation-writing articles? He has published many articles in scientific and technological media (Entrepreneurship, Titanium Media, Leifeng.com, iResearch.com, Speedway.com, Webmaster.com) and opened columns in major media platforms.

The title of well-known sci-tech media author has played a vital role in my becoming a network marketing director.

Moreover, in addition to enhancing their reputation, writing articles and contributing articles has a more important role, which is to directly reflect their abilities. The articles I wrote are all marketing skills, and they are all laws summarized from my own practical experience and research cases.

My boss didn't recognize my ability until he read these skills articles I published.

Accumulate resources

The resources mentioned here include data resources and network resources. Network resources will be discussed next time, and only data resources will be mentioned this time.

As mentioned earlier, I have accumulated a large number of marketing cases. These cases are for learning and reference, not for boasting. I have a lot of cases of any marketing method. When I need to make a marketing method plan, I don't need to dig deep into ideas and methods, I can learn from them directly.

In addition to case materials, you should also collect excellent websites, marketing channels, third-party marketing companies, various marketing platforms and valuable WeChat official accounts to make you handy in your work.