Why is 4A company called 4A? How is it different from other advertising companies?

The word 4A originated from the United States. It is the abbreviation of The American Association of Advertising Agencies. The Chinese name is "American Advertising Agencies Association". Because there are four words in the name starting with the letter A, it is abbreviated as 4A.

Difference: In terms of business, the difference between 4a advertising companies and ordinary companies is that the customers of 4a advertising companies are generally "connected customers", that is, a multinational enterprise is served by a 4a advertising company internationally. , in the Chinese local market, the Chinese branch of the 4a advertising company generally executes the client's advertising business in the Chinese market.

4a advertising companies generally have professional departments such as customer department, creative department, media department, and marketing department. Depending on the customer's situation, personnel are often transferred from various departments to form a brand project working group. Generally, advertising companies It looks similar to a 4a advertising company, but in actual operation the two are far different.

In the 4a advertising company, ae supervises the entire advertising operation on behalf of the client. ae personnel must constantly communicate with market researchers, creative personnel, copywriters, designers, and media personnel, and must communicate with each step at every step. From customer communication to the completion of the entire advertising operation, the operation of each link must be fully understood.

Extended information:

Service standards: Study the customer's products or services, discover the advantages and disadvantages of the product itself, and improve competitiveness; analyze the current situation and potential of the market to make its products and Services are adapted to market needs, such as market location, likely sales volume, seasonality, trade and economic conditions, etc., are all analyzed and studied.

Emphasis on knowledge of transportation, sales and execution methods; effective use of various media to explain products and services to consumers, wholesalers, agents, and retailers, including product characteristics and effects.

Today, American 4A has evolved into a pronoun for standardized advertising companies around the world, and has an internationally accepted name: Qualified Advertising Agency Association.

At present, the advertising industry in developed countries and regions has established 4A associations with comprehensive advertising agencies as members. 4A has become the embodiment and symbol of a company's comprehensive strength.

Baidu Encyclopedia-4A Advertising Company