How to do the decoration design of beauty salon? How to decorate the beauty shop?

With the improvement of people's living standards, the requirements for brands are getting higher and higher, and branded things begin to enter thousands of households. So how to do a good job in the decoration design of beauty salons? Will attract more customers? The environment is one of the important factors to attract consumers, which is the key point. Reasonable decoration design will increase more customers for the store. So how to decorate the beauty shop? What should I pay attention to?

For a long time, beauty salon operators have invested too much attention and money in the hardware configuration of beauty salons, but neglected the first feeling of consumers after entering beauty salons-beauty salon decoration. In today's increasingly fierce competition in beauty salons, the environment of beauty salons will play a great role in attracting consumers.

According to statistics from authoritative organizations, 85% of customers value the beauty salon environment most, so professional beauty salon decoration will make you win at the starting line. This kind of company specializing in beauty salon decoration is different from the general decoration company. They are like worms in the belly of a beauty salon. Because they have been engaged in beauty salon decoration design and studying the development trend of beauty salons, they know which functional layout is more suitable for your beauty salon service process, which style and color can help you attract customers, how to match soft decoration to make your beauty salon constantly innovative, and how to decorate to meet the development trend of beauty salons. Only specialty is king, and this is the last word of development.

1, the signboard is a "face" that directly reflects the image of the store, and it is a billboard that highlights the management and culture of the store. Pay attention to color matching, generally with dark color as the main body to attract attention. For people looking for beauty salons and passers-by, signboards are essential and important, and they are the first step for you to contact customers. Signboards are used to identify stores and attract business. A good signboard has a high degree of generalization of the business content of beauty salons, strong artistic attraction, important visual stimulation and psychological influence on consumers, and can strengthen memory and promote communication. In order to attract attention, the signboard should have neon lights (luminous fonts) or good lighting equipment, and then printed with a unique trademark office; Although making signboards is not a small investment, well-made signboards can last for a long time. Never save money on signboards. An excellent signboard can bring you unlimited customers.

2. Indoor storefront advertising Indoor storefront advertising is undoubtedly closer to consumers in time and space than other forms of advertising, thus having the greatest and most direct impact on customers' consumption behavior. According to the survey statistics, about 3/4 of the consumption behavior is decided in the consumption place, that is to say, the consumption behavior of most customers is greatly influenced by the consumption environment and atmosphere. In view of this, the design of indoor storefront advertisements should pay close attention to the quality of goods and the hospitality of services, and deliberately create a warm atmosphere through modern audio-visual technology, so as to better arouse consumers' consumption consciousness and urge guests to have consumption behavior.

3. Decoration pattern Before the decoration of the beauty salon, the operator should have an overall planning and thinking on the decoration. Every beauty salon must determine a theme when decorating, and this theme first depends on the positioning of the beauty salon operators for their own beauty salons. This requires beauty salon operators to have a preliminary understanding of the main consumer groups of their own beauty salons, which is of course closely related to their own economic strength. The decoration design of beauty salons can not be divorced from modern emotional appeal and natural feelings, and there is no feeling of doing beauty in a simple room. However, we can't decorate the beauty salon every month, so we have to work hard on the space. Design a movable decorative picture frame between the screen and partition of the beauty salon to give the beauty salon customers a sense of freshness by changing pictures. Design some light boxes on the ceiling to publicize beauty knowledge; The exquisitely designed decorative table in front of the mirror can change the decoration at any time, adding luster to the tiny embellishment.

4. Different color light sources in the store have different color projections. For example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even sunlight will change color. Different colors will make people feel different. Generally speaking, red or yellow gives a warm feeling, blue or green gives a cold feeling, while white, gray and dark black give a moderate feeling. The colors in beauty salons are generally hazy but visible, which can make customers feel stable, comfortable and cozy, and stimulate customers' consumption to the greatest extent, because in a bright environment, customers generally spend rationally. 5. Commodity display cabinets Commodity display cabinets should be placed on the right side of the door, with light color as the main body and high-grade as well. People's vision is 45 degrees, and the goods on display are easily sold and taken away, so you often change goods. Avoid direct sunlight and prevent the goods from invalidation and deterioration. Displaying high-end brand-name goods will improve the grade of the store. Take-away promotion will increase your turnover by 265,438+0% (total turnover), so pay attention to this development. Window is a comprehensive art form that takes commodities as the main body, sets off the background, and introduces and publicizes commodities with various artistic effects. A window with distinctive theme, unique style and harmonious colors can improve the overall image of a beauty salon.

6. Reception area. The reception area is the place where beauty salons have the most frequent contact with customers. It is convenient and generally located in the left area or center after entering the door. It should try to occupy more space in the store. Facilities in the reception area include desks and chairs for receptionists and quiet chairs for customers. Tables in the reception area should be equipped with telephones, expected registration forms, computers and cash registers. Clothes hangers and umbrella stands should be placed by the door. There should also be facilities to provide drinks in the reception area to make customers feel at home. Products, posters, etc. It should also be displayed in the reception area. The color of the display stand should be mainly light, and the lighting should be soft to avoid direct glare and cause deterioration of the goods.

7. Operating area The operating area generally accounts for three-quarters or two-thirds of the entire store area. It is a place to serve customers directly. The requirements are loose, neat and comfortable, and the convenience and smoothness of customers should also be considered. Music must be in the north-central tune, and elegant classical songs are preferred. Mirrors should be bright, chairs and beds should be exquisite, unique in shape and uniform in color. As far as the beauty salon is concerned, the control area should be kept clean, the equipment should be neat and perfect, the room should be quiet, have good privacy, the space should not be crowded, and a customer, a beautician and necessary equipment and materials can be accommodated, and a rectangular room should be used. The control area should be stable, comfortable and professional, and create a soothing atmosphere to make guests feel completely relaxed. In addition, the control area should have enough electricity to drive all kinds of instruments and equipment, supply hot and cold water at any time, and maintain proper temperature and ventilation.

8. As a reincarnation place, the bathroom is often neglected in the early decoration of hair salons or beauty salons, which is also related to the low quality of some customers or employees. Even if you clean it often, it's a mess. But the cleanliness of the bathroom can definitely reflect the grade and service of the hair salon or beauty salon, and it is also a direct reflection of the image of the hair salon or beauty salon and the quality of the operators. When decorating, we should take this into account, choose products that are easy to clean, reduce the difficulty of cleaning, and lay a good foundation for ensuring the hygiene of beauty salons. The bathroom will leave a deep impression on customers because of its high utilization rate. You must treat the signboard equally and design it carefully. Give priority to with luxury, the more luxurious, the better the impression left to customers. In every bathroom, we often change some store concepts, enthusiastic service requirements, and even some humorous stories, and preferential policies for promotion and discount can be used. 9. The store manager's office, where the daily work is handled and the staff of various departments, friends and new and old customers negotiate business, shows a serious, clean and generous feeling. Relevant rules and regulations should be hung on the wall, such as enterprise goal development ambition, employee code, store manager, financial responsibility system, enthusiastic service requirements, reward and punishment system, enterprise concept, employee commission schedule, etc.

10, scientific wiring scheme The above points can be seen on the surface, but the wiring of beauty salons, as the basic work of beauty salon decoration, will directly affect the efficiency and safety of beauty salons in the future business process. When planning the wiring scheme in the early stage of a hair salon or beauty salon, both aesthetics and practicality should be taken into account, which should conform to the overall decoration style and architectural pattern of the hair salon or beauty salon; Practicality means that the scheme is simple and feasible, and the cost can be saved as much as possible. In addition, according to the operating characteristics of hair salons or beauty salons, we should also pay attention to safety, and must not make the wiring messy and become a fire hazard; Stability, the hair salon or beauty salon is a business place, and the stability of each line is directly related to the income of the hair salon or beauty salon. You mustn't misuse inferior wires.

At the same time, the scale of hair salons or beauty salons is likely to gradually expand with the deepening of business hours. Increasing equipment or working area will increase electricity consumption, which requires hair salons or beauty salons to have certain expansibility when making wiring schemes, and make development plans in advance so as to implement expansion more easily in the future.

Everyone likes different styles and designs. I went to see it at a friend's house some time ago. Not bad, but the "face" that directly reflects the image of the store according to the signboard is a billboard that highlights the operation and culture of the store. Pay attention to color matching, generally with dark color as the main body to attract attention. This kind of job fair attracts more customers. Oh, it's a good choice.