Guangming Times comment: What's wrong with the marketing advertisement of Coconut Tree Group? What's wrong with the advertisement of Coconut Tree Group?

Guangming Times also mentioned the Coconut Tree Group, believing that the job advertisements released by Coconut Tree Group in March may have problems of false marketing and over-marketing. The problem is actually because the advertising style of Coconut Tree Group is as always? Earth? And the wording may be a bit exaggerated, plus the spokesperson Raquel who caused the discussion before? I grew up drinking? The collocation.

First of all, the advertising style of coconut tree advertising has always been red, yellow, blue and black color matching, coupled with bright fonts and simple typesetting, its unique style has attracted people's attention. Many people think there are too many advertisements for coconut trees? Rustic? However, the coconut tree himself mentioned that this is his own style. In order to avoid plagiarism, he had to use such a maverick method.

Secondly, is the advertisement for coconut trees a job? Assistant manager? Preparatory course, from the content point of view, has the meaning of recruiting students? Reserve cadre Guan Peisheng? Meaning of. But in addition to the enviable salary, what is more prominent? You have a room and a car when you enter school. Is anyone chasing you? . This is in the secular sense? Success? It may also be the social value pursued by many professionals. But coconut tree group is also the first time to write it in such a blatant advertisement. In addition, this is also questioned as false propaganda, but the Coconut Tree Group mentioned that this is a real welfare, so there is no false marketing phenomenon.

Finally, there is the question of Laker, the spokesperson of Coconut Tree Group, and her words. In the advertisement, Raquel wears tight clothes, highlights her good figure, poses sexy posture, and adds a sentence? I grew up drinking? . People can't help thinking, but the coconut tree brand insists that the coconut tree is an old brand and a childhood memory of many people, so there will be such a match. Therefore, even if this advertisement attracted a lot of controversy, it was not removed.

To sum up, the problem of coconut marketing advertising lies in the unique propaganda style of coconut trees.