Rong Sheng development parent company completed the layout of new energy and other scientific and technological tracks.

Aerial view of Rong Sheng Mongolian Li Tianjin Company

There is more than one man, and so is Rong Sheng.

Rong Sheng Development is widely known as the earliest listed real estate enterprise in Hebei Province, but Rong Sheng Development is only a part of Rong Sheng Group, the controlling shareholder. Few people know that apart from real estate, Rong Sheng Group has actually played a big game on the technology track, including new energy batteries, automobiles and other industries, which are full of diversification, technology and future colors.

Rong Sheng's troika is at the B end.

Rong Sheng at the B end is mainly engaged in new energy batteries, special purpose vehicles and investment business.

On the track of scientific and technological innovation, the author found that Rong Sheng has Mengguli New Energy Battery, Xu 'an Special Purpose Vehicle, Rong Sheng Venture Capital and other enterprises, which have grown into leaders in related technical fields after more than ten years of careful cultivation.

In my opinion, Rong Sheng has basically formed an all-round and comprehensive industrial chain that focuses on real estate development and runs through leisure, industry, industry, commerce and financial services.

Maciej

New energy battery, Rong Sheng Mongolians sprint GEM.

It is clearly stated in the 14th Five-Year Plan that in terms of energy consumption structure, the proportion of non-fossil energy in the total energy needs to reach more than 20% in 2030. At the same time, it is planned that by 2030, China's carbon dioxide emissions per unit of GDP will drop by more than 65% compared with 2005, and non-fossil energy will account for about 25% of primary energy consumption. The country's strategic goal of accelerating the development of new energy is very clear.

The author understands that in the field of new energy, Rong Sheng has been actively deploying. Established in May 2002, Mongolia Li New Energy Technology Co., Ltd. is a high-tech enterprise specializing in the research and development and industrialization of lithium-ion power batteries for new energy vehicles, lithium-ion batteries for energy storage and key materials of lithium-ion batteries, and is the first power battery enterprise in the world to realize large-capacity manganese-based lithium-ion batteries' large-scale production and market application.

On 20 18, Rong Sheng became the controlling shareholder of Mongolia Li for the first time. Thanks to a series of favorable blessings such as improving operational efficiency, reducing costs and abundant funds, Rongsheng Menggu has entered a period of rapid development.

According to the data, by 20021,there will be more than 50,000 vehicles equipped with Rongshengmeng Coulee batteries, and the cumulative safe driving mileage of vehicles will exceed 654.38+0 billion kilometers. In particular, its PHEV products (plug-in hybrid vehicles) have occupied more than 50% of the commercial vehicle market segment for many years.

According to the insiders, Rong Sheng Mongolian Power adheres to the road of independent research and development, and has formed a core technology system with completely independent intellectual property rights. The manganese ternary lithium-ion power battery and lithium titanate high-power battery with excellent rate performance, long cycle life and reliable safety performance have been successfully developed, which have been widely used in the field of electric new energy vehicles in China and the market distribution has spread all over the country.

At present, mankind is transitioning from the era of petrochemical energy to the era of light lithium energy. Under the guidance of forward-looking strategy, the country has built the world's largest new energy industry cluster. And Rong Sheng has firmly occupied a place in Meng's family.

In my opinion, in today's world structure, whoever can lead a new round of industrial revolution will become a world leader and let his people share the dividends of global development. The main battlefield of confrontation must be science and technology, and the frontier of the main battlefield must be new energy. Rong Sheng's new energy layout once again witnessed its foresight and deliberation.

Machegi

The layout of China Zhizao, Xu 'an special purpose vehicle has sprung up everywhere.

In China, the real estate industry is the largest industry, while the automobile industry is the second largest industry. Rong Sheng's entry into the automobile industry is a strategic business boundary expansion.

1, Rong Sheng first laid out China Zhizao.

The author understands that Hebei Xu 'an Special Purpose Vehicle Co., Ltd. was established in February 2008 with a registered capital of 4180,000 yuan. It is a high-tech enterprise registered by the Ministry of Industry and Information Technology of China with perfect special vehicle production qualification, and also a representative enterprise of manufacturing industry in China and China.

I still remember that in 20 15, the government of China put forward the "Made in China 2025" plan for the first time, which led China to upgrade to "intelligent manufacturing" and put 20 16 into the "implementation" stage. It is in this context that Rong Sheng acquired 70% equity of Xu An on 20 16, becoming its largest shareholder, and then laid out "China Zhizao".

At present, Rong Sheng Xu 'an has formed a perfect design, production, test and detection means and after-sales service system, with an annual production capacity of more than 2,500 special-purpose vehicles, ranking among the top in the domestic special-purpose vehicle manufacturing field.

2. Major special vehicles leading in the industry.

Differentiation is the best marketing strategy to win a high level of income in an industry. In the "Red Sea Market" of automobiles, Rong Sheng chose the field of special vehicles and accessories for in-depth research. At present, its main business includes research and development, manufacturing, integration and service of more than 60 kinds of special vehicles, such as military special vehicles, military cabins, integrated communication vehicles, new energy vehicles, sanitation vehicles and caravans.

Xu An entered Rong Sheng from 20 16 and gradually developed. In 20 17, in addition to Langfang production base, 500 million yuan was invested in Chengde Xinglong to establish a new production base, which has been put into production.

Wu Liang, an expert in Yabuli think tank, believes that unlike building houses in the real estate industry, a car needs at least 3-5 years of continuous investment from research and development to listing, and it has to go through many links, each of which requires long-term technology and experience accumulation. Cars must be recognized by the market, which involves marketing and brand building, and its complexity requires extremely high comprehensive quality of enterprises and leaders.

Machesan

Bet on high-tech, Rong Sheng venture capital welcomes IPO harvest.

In the eyes of some people, housing enterprises seem to have made great efforts in technological innovation. But objectively speaking, if you have strong capital operation ability, this difficulty can still be overcome. The establishment of "venture capital" companies is becoming a scientific and technological innovation path for housing enterprises in recent years.

Rong Sheng Group also established Rong Sheng Venture Capital Co., Ltd. in 2007 with a registered capital of 500 million yuan to carry out venture capital, equity investment and private equity fund management.

Under the concept of value investment and ESG (Environmental, Social and Corporate Governance) investment, Rong Sheng Venture Capital focuses on the investment in new energy, new materials, great health and next-generation information technology, and has invested in dozens of enterprises, many of which have grown into leading enterprises in sub-sectors. Among them, Xinwangda (300207), Bei Bo (0026 13), Baotailong (60101), Jiayuan Technology (688388) and Changyuan Donggu (603950).

Jiayuan Technology, a participating company, successfully listed in science and technology innovation board.

In my opinion, to be an enterprise is bound to pursue interests, but interests are divided into short-term interests and long-term interests, tactical interests and strategic significance. Only when you can distinguish the differences and maximize your grasp can you become an expert.

Similarly, Rong Sheng's venture capital has two key points in the investment target, which is impressive.

1, focusing on the industry

Choosing strategic emerging industries in line with the direction of economic and social development has sufficient breadth and depth, a solid market foundation and strong tension in a horizontal and firm direction.

2. Pay attention to the enterprise

Choosing enterprises with industrial ambitions and feelings and unique products and business models in the segmentation field is not just about scale and profitability.

Because of this, Rong Sheng can strategically lay out new fields of scientific and technological innovation for a long time, regardless of short-term investment and not afraid of tactical gains and losses.

The firm belief in social responsibility is the cross-border background of Rong Sheng.

Those who don't seek the whole world don't seek a moment, and those who don't seek the overall situation don't seek a domain.

The author believes that the overall real estate market has peaked and entered an adjustment period. Many cities have entered the stock-based market, which, to a certain extent, forces housing enterprises to gradually shift from residential development to healthy living services and cultural tourism, and play a synergistic role through related industrial chains to improve quality and efficiency and empower their main businesses.

Facing the new situation of industry development, Rong Sheng has chosen to join some high-tech enterprises that have begun to take shape and influence in the industry. From new energy batteries, special vehicles to capital investment, the troika has been built, and people can see the unknown side of Rong Sheng. (Text/Huazhang)