Which is better, Daily Fresh or Pupu Supermarket?

1, Dong Xiao South Subway Station, Haizhu District c 1 Go out, turn into an alley, go deep, and you will see the big fresh logo, which used to be fresh big warehouse. Nowadays, with the disappearance of Pan, this enterprise that wants to be a fresh e-commerce platform in Guangzhou is no longer beautiful, leaving only an empty warehouse, and this area has always been an e-commerce platform from Fuzhou.

Different from Shenzhen and Fuzhou, Pupu Supermarket will set the first battle of Guangzhou in Haizhu District of the old city, covering subway stations such as Xiaogang, Zhong Da, Changgang and Jiang Tai Road. This time, the population density in this area is large, mostly middle-aged and elderly people. The difficulty lies in the high cost of education, but the advantage is that once the pit is occupied, it can be lifted soon.

To this end, Pupu Supermarket has changed the overwhelming advertising in the past, giving priority to density and accuracy, step by step. For example, it organizes a large-scale push, with at least four young people in each community pushing it, and then stares at every resident who enters and leaves the community and invites them to download the APP, thus getting a preferential package.

Relying on the tactics of layers of encirclement, Pupu Supermarket has gradually gained momentum in Guangzhou, and there is a "pressure" momentum every day, and it is unpredictable to win or lose at one time!

28,000 yuan deposit, a micro-warehouse outlet, at least 3 employees, receiving orders, placing orders, and delivering goods, and the rider is connected to Dada+Meituan. The daily order is at least 500+, and the weekend order can exceed 1,000 yuan, which will be deducted. Relying on the joining mode, Youxian lives in Guangzhou for the longest and most stable time every day, which is very unexpected.

At present, in Guangzhou, the daily chemical fresh-keeping warehouse has been upgraded, and the 400 square meter warehouse has been connected. At the same time, sku has been added, so you can choose a suitable location. Compared with Pupu supermarket, the daily fresh-keeping warehouse is more flexible.

Compared with Pupu Supermarket, Tiantian Youxian is also superior in the local supply chain. For example, seasonal fruit, Daily Fresh, has been launched, and a box of 19.9 caters to the taste of Cantonese people, but Pupu Supermarket has not responded yet.

In terms of delivery timeliness and service, Pupu Supermarket is far superior to Daily Fresh Food. The former insists on the rider's own operation, and the latter is delivered in half an hour. The latter is outsourced and delivered to home in two hours. The last mile gap is obvious, which paves the way for the catch-up of Pupu Supermarket.

In addition, the fresh products in Pupu Supermarket are richer than daily ones, but it still needs to cultivate internal strength to play the localization characteristics. Guangzhou's offensive and defensive warfare is not easy to fight.

3. Guangzhou market is easy to defend but difficult to attack. It was "killed" by fresh food before, and then Shengyinghui, the first share of fresh e-commerce, suddenly fell, which shows that its geographical barriers are difficult to cross. In the face of the battlefield in Guangzhou, the tactics of fostering strengths and avoiding weaknesses are adopted every day to form a joint force, rich in experience and full of experience. At present, the daily fresh food has occupied a stable pit.

The Pupu supermarket, which is good at operation and better than promotion, will promote patient play step by step and settle down after a certain period of time, achieving the effect of first come, first served. But it remains to be seen whether we can give full play to our own characteristics and gain a foothold in Yangcheng!