Recruitment characteristics of Weibo recruitment

To open a Weibo, you only need to register an account, which is very simple. Most importantly, it's free. After accumulating a large number of fans, it is equivalent to making a free job advertisement for the company. It will become a well-known secret in a short time and will no longer be a problem.

Information concentration

In today's "fast food era", people need to get a lot of information from the Internet every day, but many of them are unnecessary. Weibo, 140 words, requires the author to try to shorten his thinking to the minimum number of words. Concise and clear words enhance the effectiveness and readability of information transmission.

The audience is highly targeted.

After registering an account, the company needs some publicity to cultivate its fans, who are usually interested in the company before they "pay attention". After the recruitment information is released, it can be quickly spread through the reprinting of fans. Only those who are interested in this information will actively spread it, with strong pertinence and good effect. Although more and more attention has been paid to job hunting in Weibo, there are few examples of finding jobs or recruiting suitable talents through Weibo in reality. Only 22% of the respondents said that the job recruitment in Weibo was effective, while 64% of the respondents said that the effect was average, and they should try other formal channels to find opportunities.

Weibo recruitment has great advantages in pertinence, timeliness and cost saving, which poses great challenges to the online recruitment industry. However, it still cannot replace the advantages of integration and professionalism of traditional recruitment. Traditional recruitment is more formal, the information transmitted is more comprehensive, and it can be standardized in the system. Traditional recruitment websites have obvious advantages in the collection, classification and query of recruitment information, which Weibo recruitment can't match for the time being.

Recruitment in Weibo has the advantages of low cost and rapid spread, but at the same time, there are also some problems such as arbitrary information release, difficult to distinguish between true and false, and inadequate supervision. Due to the limitation of the number of words in Weibo, the recruitment information released by many employers in Weibo is too simple. At the same time, the information replied by many candidates is very simple, and it is difficult for the recruiting unit to judge their sincerity in participating in the recruitment.

A human resources consultant said that most enterprises are still used to recruiting through traditional channels such as job fairs and professional recruitment websites. "Weibo Recruitment" is just a new attempt, which helps to alleviate the problem of difficult recruitment for enterprises. However, the operation mode still needs some time to explore, and the traditional recruitment method is still the "mainstream force" for HR to recruit talents.