Corporate Culture of Qingdao Communications Group

The distribution of "full love" won the well-known trademark.

-"15 sharpen a sword" broke the "zero record" of China transportation service brand.

15, newborn babies can grow into energetic sunshine teenagers; 15, seedlings can be transformed into towering trees; 15, stumbling steps can lead to brilliant avenues extending in all directions ... Qingdao Transportation Group's service brand "Aiquancheng" reached the highest podium of China brand in 15, becoming the only well-known trademark in China in the transportation industry. This honor is hard-won. This honor is engraved with years and history. This honor embodies a philosophy of "small streams make rivers and seas". Behind this honor, many unsung heroes shine. This is measured by the wheels of thousands of passenger cars in 15 years, which is composed of the praise and word of mouth of passengers from all corners of the country, which is condensed by the warm words of the passenger service staff at the station.

A few days ago, in the latest batch of China well-known trademark declarations approved by the State Administration for Industry and Commerce, Qingdao Jiaoyun Group and other five trademark brands were impressively listed. At the same time, the "whole journey" also created a "national record" and became the only well-known trademark of China in China transportation industry.

A journey full of honor and emotion has become the "golden flower" of Qingdao.

At present, Qingdao has six "China well-known trademarks", among which Haier, Hisense, Tsingtao Brewery, Double Star and Aucma are the "five golden flowers" among the well-known trademarks. The addition of new troops such as the "whole journey" of the Transportation Group has once again expanded Qingdao's "Golden Flower" lineup.

It was learned from the Shandong Provincial Administration for Industry and Commerce that 40 trademarks in Shandong Province were recognized as well-known trademarks in China this time, which was the most recognized in previous years. Among them, the "well-known trademark" of the service industry in Shandong Province has finally achieved a zero breakthrough, and the "whole journey" trademark of Qingdao Transportation Group has been recognized as a well-known trademark of transportation services, winning glory for Shandong with its strength and reputation.

The award-winning 15 enthusiastic service conquered the judges.

It is understood that "the whole journey" was first put forward in 1995, and it is also used in Qingdao long-distance bus station under the Transportation Group. Officially registered in 1999, it is the first registered service trademark in the national road transport industry. "All Travel" has also won many titles, such as national customer satisfaction service, famous trademark of Shandong Province, service brand of Shandong Province, and the first place in the transportation category in the 2006 China Brand Annual Award.

People in the industry and commerce department said that the following factors were considered when selecting this well-known trademark: public awareness of the trademark, the use period of the trademark, the publicity time and geographical scope of the trademark, etc. The whole journey has a history of nearly 15 years, and her warm service has formed a good reputation among tourists in Qingdao, Shandong and even the whole country. This is the fundamental reason why she broke the traffic record and conquered the judges.

Interpretation of A Journey Full of Love

"Love" is the core, employees are affectionate to the enterprise, affectionate to customers and dedicated to society;

"Sufficiency" is the standard, and the satisfaction of employees and customers is the evaluation standard to improve employees' loyalty to their posts and customers' trust in the enterprise;

"Journey" is a process to achieve all-round and whole-process quality service, and to realize the life value of employees and the responsibility of enterprises to serve the society in the process of dedication. Warm bus starts from the heart.

—— Jiaoyun Group's Road to Building a "Warm Bus" Brand

Since the summer of this year, on many bus lines in the island city, the warm buses familiar to the citizens have appeared with a brand-new look and started a new journey. This is a new atmosphere after the adjustment of Jiaoyun Group's public transport resources structure, aiming at further optimizing the allocation of resources and accelerating the development of the group's urban public transport business to intensification, scale and brand. At the same time, it also indicates the birth of Jiaoyun Group Warm Bus Co., Ltd.. Warm Bus Company, as the main operator of Jiaoyun Group's urban bus business, integrates urban bus resources such as Jiao Yun Bus No.1 Branch, Bus No.2 Branch and Jiaonan Bus Company, as well as tourist vehicles in the tourism distribution center, and implements unified management of 25 urban bus lines and nearly 500 vehicles in the group system. Its establishment is a new measure of the strategic development layout of Transportation Group and a new breakthrough in the brand culture construction of Transportation Group.

The widely acclaimed "warm bus"

The brand of "Warm Bus" comes from the bus line 3 1 operated and managed by the First Transportation Company under the Transportation Group.

In 2000, for the first time, our city conducted public bidding for six bus lines, and the enterprises affiliated to the Transportation Group won five of them by virtue of the great influence of the service brand of "full travel". Among them, the 3 1 bus line is guided by "warm" service, carefully designed and operated the brand management plan, and successfully applied for the "warm bus" service trademark from the State Administration for Industry and Commerce, becoming the first registered service trademark in China urban bus industry.

"Warm Bus" adheres to the service concept of "doing better than passengers' needs", constantly innovates service management and creates a "warm" service system. Its more than 20 bus service projects and 4 utility model and invention patent service facilities have repeatedly become the first in the country, which fully demonstrates the innovative consciousness of "warm bus" and has been praised and praised by superior leaders, the general public and many media.

"Warm Bus" has been awarded as an excellent case of Qingdao's spiritual civilization construction, a famous service brand and a famous trademark in Shandong Province, and "National Customer Satisfaction Service" by China Quality Management Association, which has become a warm and beautiful city business card in our city. At present, the coverage of "warm bus" service in urban public transport operation is expanding, and "warm bus" has been opened in Qingdao, Jiaonan, Chengyang and Laoshan.

"Warm Bus" Strives for China Famous Trademark

Since its establishment, Jiao Yun Warm Bus Company has decided to make "Warm Bus" the first brand of urban public transport in China and strive for a well-known trademark. They combined the island city to create a civilized city and carried out the theme activities such as "Creating a civilized city, starting from the heart".

Improve the quality of employees. Train managers, drivers, maintenance workers and other employees of various types who transport "warm buses" in batches. Those who pass the qualification certificate will be issued a certificate.

Unified brand standards. The company set up a standardization committee to formulate various working standards, management standards and technical standards, and organize their implementation. Formulate special services for warm buses, cultural services for carriages and on-site management standards for bus stops, select demonstration vehicles and demonstration sites, promote them throughout the company after passing the inspection, and accept them one by one to unify the brand image of "warm buses".

Culture enters the carriage. This is the key service item of Warm Bus Company.

"Warm Bus" will carry the essence of Chinese culture, public welfare propaganda of spiritual civilization construction, tourist attractions of island city, propaganda language of creating a city, inspirational quotations at home and abroad, and traffic culture ideas into the carriage one after another, making it a mobile window for spreading spiritual civilization.

In addition, it also implements dynamic assessment and supervision, cultivating typical tree selection and other management methods.

In order to achieve new goals, they improve the "heart" service, create the feeling of "fragrance" and create a "new" starting point. Require employees to do: work happily, starting with "heart"; Warm service, starting from "heart"; Improve quality, starting with "trust"; Strive for first-class, starting with "new".

Guoqing Qu, the head of Warm Bus Company, said that we hope that through solid work, it will take about two years to make the Warm Bus brand a well-known trademark in China. Through "Warm Bus", we will strive for a well-known trademark in China, improve the company's management level and service quality, make "Warm Bus" form a market appeal, effectively realize brand chain and brand expansion, and build the first brand of urban public transport in China. "Master" is the leading brand, and "Full of love and journey" is the leading brand. The whole group plays a brand, and a brand is the main body of traffic culture.

"Multi" refers to a variety of special services, which are carried out in different business fields and are the support of "the whole process";

"Qun" is a group of brand employees. Brand employees are the basis of various special services, which are introduced in different jobs of enterprises and units. "full of love"

Chinese well-known trademark

The first registered service trademark of China road transport industry.

China Brand Communication Award of the Year (No.1)

Top Ten Quality Brand Culture Awards of China Quality Brand and Corporate Culture Management Forum

Shandong service famous brand

Famous trademarks in Shandong province

Top Ten Brand Cultures of Qingdao Service Industry

Honorary title:

Qingdao Transportation Group has won many well-known awards, such as national advanced quality and efficiency enterprises, national "contract-abiding and trustworthy" enterprises, national AAA credit enterprises and national best happy employer award. Because traffic culture was rated as the national advanced unit of enterprise culture construction, the service brand of "Feeling the Whole Process" was rated as the title of national customer satisfaction service, the famous trademark of Shandong Province, and the top ten quality brand culture awards of the national quality brand and enterprise culture management forum, which touched Qingdao in the past 20 years of reform and opening up. The service brand "Aiquancheng" has been strictly evaluated by the World Brand Lab, and was awarded the "2006 China Brand Award" in transportation category (No.1 issue). Su Xuefen and Sun Baoxin, the distribution employees, were successively awarded the national model workers. Qingdao Transportation Group Company has passed GB\T 1900 1 2000 quality management system certification, GB \ t2800 1 occupational safety and health management system certification and GB\T2400 1 2004 environmental management system certification, and established a perfect quality management system.

"Society needs delivery, and delivery contributes to society". Qingdao Transportation Group is willing to provide customers with satisfactory service with strong economic strength, advanced transportation mode, multifunctional business network and all-round quality service.