What is the profit model of Meituan?

The data of Meituan's 20 17 annual report has not been disclosed on the Internet. Only CEO Wang Xing told the public in Shanghai Tower that Meituan. Com 2065 438+07 has a turnover of 360 billion yuan and a revenue of 33 billion yuan. It has increased by more than 50% for three consecutive years. In 20 16, the turnover reached 240 billion yuan, up 50% compared with 20 15, and reached 360 billion yuan in 20 17, up 50% compared with 20 16. Although judging from these data, Meituan has developed rapidly, but in recent years, the financing frequency is also very high. What is the profit model of Meituan?

1, commission

This is the most basic service of group buying websites, but it is different from foreign group buying websites. Foreign group buying websites generally buy goods from merchants themselves and then sell them to earn the difference, that is, direct sales. Meituan is different. Basically, it only acts as an intermediary for the organizer, provides online promotion for the cooperative merchants, and extracts a certain commission from the total amount through the products sold by the merchants.

2. Information flow

The staff of the US Mission sent qualified machines free of charge and helped to install them. It is conceivable that Meituan spent a lot of money to establish online and offline services. When people develop the habit of online front-loading, Meituan will also control users, and the time for merchants to pay for traffic is just around the corner.

3. Logistics

Evaluating Meituan from the perspective of catering enterprises has the advantages of censorship mode in platform cooperation. As far as transportation is concerned, most customers come from public comments. Reviewed services and controlled businesses in various fields, and improved the closed-loop service of O2O. Whether online or offline, it should be based on big data. Through data collection, analysis, calculation and application, it can provide customers with more accurate services, strengthen and maintain more long-term, effective and mutually beneficial cooperation between online and offline, and become a sustainable business model.

Meituan only uses group buying to establish its own basic business system, and take-out is just a consumption mode that is easily accepted by users in the current market under the whole catering category.