How to write Huawei product analysis?

Question 1: Analysis of selling points and competing products of Huawei HONOR. What series of Huawei mobile phones do you have? They are called focus on high-end, P series, focus on industrial design (that is, good-looking), G series and civilian practical version respectively. Generally speaking, it is satisfactory, and the cost performance is good. In particular, the materials and workmanship of Huawei products are highly praised by gay friends people. At first, Huawei provided customized products (OEM/ODM) to operators, and then gradually used the "Huawei" brand, but it still focused on entry-level mobile phones. The most famous one is the C-series custom machine provided by Huawei to China Telecom, which almost ended in tens of millions, and also pushed Huawei to the third place in the world in sales volume, but these orders did not bring much benefit to Huawei. After some difficult decisions, Huawei targeted the high-end "Huawei" brand and launched the D series with the main performance. Among them, D 1 and D2 can basically be said to be failed products, and almost certainly there is no sales volume. D2 may be sold a little as China Telecom custom machine, but it is definitely not a copy. As well as P series focusing on industrial design, P 1 and P2 are basically successful, among which P 1 has a shorter sales life cycle and a little longer abroad. The launch of P2 has made great progress in Huawei's sales in developed countries (under Huawei brand), especially the launch of P2(LTE version), which has received a good response in the European market. But the P series is really refreshing. P6 was launched on 20 13. This product, known as the first generation of leading competitors, has won unanimous praise from gay friends and strong support from gay friends. It is reported that the sales volume of this product has exceeded10 million, which is not easy for Huawei. It is no exaggeration to say that it is the biggest chicken seller in China at this price. G series belongs to civil series, and everyone can afford it and use it.

Question 2: Analyze the factors that affect Huawei's product demand. Consumer demand for goods depends on the following factors:

First, the price of the commodity itself. The demand for goods varies with the price of the goods themselves. Because there are many kinds of goods to choose from to meet the same demand, if the price of a certain commodity falls on the premise that the prices of other commodities remain unchanged, consumers will buy more of this commodity to replace other commodities, so the demand for this commodity will increase. On the contrary, the demand for this commodity will decrease. In modern western economics, this effect of commodity price changes on demand is called substitution effect.

In addition, because the income of consumers is fixed in a certain period of time, when the price of a commodity rises, consumers will feel that their actual income is declining and reduce their purchase of this commodity, so the demand for this commodity will decrease. On the contrary, the demand for this commodity will increase. In modern western economics, this effect of commodity price changes on demand is called income effect. The substitution effect and income effect of consumption make the demand of a commodity change in the opposite direction to its own price.

Second, consumer preferences. Demand is the quantity of goods that consumers want to buy, which is bound to be restricted by consumers' preferences. If the consumer's preference for commodity X is stronger than that for commodity Y, his demand for commodity X will be greater than that for commodity Y. The purpose of producers' advertising is not only to tell people what commodities are available, but also to increase the demand for a certain commodity by changing people's preferences.

Third, the income of consumers. Demand is effective demand, so it also depends on the income of consumers. When the consumer's income gradually increases, he will change the structure of the goods he buys. In this way, the demand for some commodities will increase faster, the demand for some commodities will increase slower, and the demand for some commodities will decrease.

Fourth, the number of consumers. If the increase in the number of consumers means an increase in employment, output and income, then the demand for goods will also increase. However, if the increase in the number of consumers is not accompanied by the increase in actual purchasing power, that is, this increased demand is not an effective demand, then the demand for goods will not necessarily increase.

Fifth, income distribution. In the real economy and society, due to the difference of income level, the structure of people buying goods is also different. In this way, when the income is redistributed on the premise that the total income remains unchanged, such as reducing the income of the high-income class and increasing the income of the low-income class, all income classes will change their purchases of various commodities, thus causing changes in the demand for commodities.

Sixth, the prices of other commodities. The demand of a commodity depends not only on its own price, but also on the prices of other commodities. This influence can be analyzed from two situations: first, other commodities are substitute commodities; Second, other goods are by-products.

Substitute y of commodity X refers to a commodity: both it and commodity X can be used to meet the same or similar needs. For example, beef is a substitute for pork and spinach is a substitute for cabbage. Because substitutes can meet similar needs, when the price of commodity Y rises, people will buy less commodity Y and increase the purchase of commodity X, and replace commodity Y with commodity X, so the demand for commodity X will increase. On the contrary, people will replace commodity X with commodity Y, which will reduce the demand for commodity X. In other words, the demand of a commodity changes in the same direction as the price of its substitute.

The complement y of commodity X refers to such a commodity: it must also be used when using commodity X, for example, the complement product of automobile is gasoline; In tableware, the knife is supplemented by a fork. Because a commodity X and its supplement Y are used at the same time, when the price of commodity Y rises, the cost of using commodity X will increase and the demand for commodity X will decrease. On the contrary, the demand for commodity X will increase. In other words, the demand for a commodity and the price of its supplementary products change in the opposite direction. For example, the increase in gasoline prices leads to a decrease in automobile demand, which is a typical example in real economic life.

Question 3: What about Huawei's products? They are still strong in China. After all, they have made achievements in both hardware and software.

Question 4: What products does Huawei enterprise cloud big data analysis have? With the rapid development of cloud computing, big data is constantly updated, and * * * is slowly connected with daily life with the converged cloud data. Natural big data solutions are also widely used in various fields. The ability of data analysis and processing, reliable and safe information and high speed have become everyone's goals. However, there will be some differences in big data analysis operations of different brands. However, Huawei enterprise cloud big data and security, analysis and other products were born.

Question 5: How to conduct a pest analysis of Huawei enterprises? Analysis of harmful biological environment in Huawei enterprises.

Huawei is a private communication technology company that produces and sells communication equipment, and its headquarters is located in Shenzhen, Guangdong Province, China. Huawei's products mainly involve switching networks, transmission networks, wireless and wired fixed access networks, data communication networks and wireless terminal products in communication networks, providing hardware equipment, software, services and solutions for global communication operators and professional network owners. At present, Huawei's products and solutions have been applied in more than 140 countries, serving 45 of the top 50 operators in the world and13 of the global population. Huawei is the second private technology enterprise in China that has successfully entered the world's top 500 after Lenovo Group.

1, political and legal environment

The domestic political environment is stable

The moral construction of the socialist market economy has been continuously improved.

20 1 1 The basic orientation of China's macroeconomic policy is to be active, steady and flexible, and to implement a proactive fiscal policy and a prudent monetary policy.

China has close diplomatic relations with other countries.

According to the State Council's encouragement to software enterprises, new technologies and applications such as new information applications, cloud computing, Internet of Things, mobile 3G and triple play will be the key development directions of software enterprises.

The construction of the next generation Internet in the 12th Five-Year Plan, the strong investment in informatization, the increase in rural education investment and the comprehensive upgrade of medical informatization will become the main driving forces of the network market demand.

Telecom operators have gradually separated government from enterprises, and the domestic patent law is relatively stable.

After China's accession to the WTO, there are fewer and fewer restrictions on import and export.

After the financial crisis, all countries will take all kinds of strict protective measures to promote their own economic development. Take the European Union as an example. From June 5438+ 10, 2009, products that have not passed the EU REACH law registration or pre-registration will be banned from entering the EU market in stages, which means that many products, including communication products, will face the test of ROSH directive, WEEE directive and REACH regulation. New trade protection measures represented by environmental protection standards and intellectual property rights may cause great harm to the export of China's communication products.

2 Economic environment

After the financial crisis, the global economy gradually eased.

Continued appreciation of RMB will increase Huawei's overseas sales costs, thus reducing its net profit income. The income and consumption habits of different regions in China are quite different, and the eastern region is obviously higher than other regions. China's gross national product is growing steadily and rapidly, China's employment rate is relatively stable, and the minimum wage continues to rise. The overall economic transformation of society has not yet ended the capacity growth of the communication market.

The threshold of labor and capital output is lowered, the price of products with enhanced liquidity is falling, and the product life cycle is shortened. Bank loans are difficult, and domestic and foreign stock markets are sluggish.

The whole society is experiencing inflation and prices are rising rapidly.

The level of per capita disposable income is growing steadily and rapidly.

The income and consumption habits of different regions in China are very different, and the eastern region is obviously higher than other regions.

3 social and cultural environment

People's demand for after-sales service is getting higher and higher, and the world population is aging gradually.

People's lifestyles tend to be personalized and leisure.

With the development of economy and the rapid popularization of Internet and mobile Internet, people's demand for wireless network services, especially mobile terminal services, is growing rapidly.

With the rapid development of education in China, the illiteracy rate is decreasing year by year, and the world economy is in recession. People are used to putting money in the bank.

People are buying more and more rationally, and the income gap of cost-effective products is still obvious, and they will continue to pay attention to the brand and product quality for some time. It has become the consumption concept of contemporary people. The demand for consumer goods based on family is increasing, and the miniaturization of product design and packaging makes people pay more and more attention to the efficiency and environmental protection of products.

Huawei's business areas

The values of consumer information products tend to be mature, and the consumer groups continue to expand.

Huawei is strongly rejected by American political circles and people. The United States hinted that Huawei might be used by China for espionage.

Affected by the "national security" of the American market. The US Department of Defense and some lawmakers have been worried that if Huawei's infrastructure equipment enters the US telecommunications network, it may pose a threat to US national security. "National security.

The word "all" has become the curse of the market. Around the United States, China telecom equipment manufacturers want to break through the market, and Huawei is currently suffering from huge non-market factors. For example, affected by "national security" factors, although Huawei

The bid is lower than Alcatel-Lucent and Love.

Lixin, Samsung and American operator Sprint Nextel still exclude Huawei from the latest list. & gt

Question 6: How is Huawei's mobile phone product line distinguished? There are two brands: glory and fun. Glory brand positioning high-end cost performance, flagship configuration, mid-range price. The models are mainly Glory 6/7/8 and its derivatives, such as 6plus and 7i, etc. Joined the V series this year, positioning high-end technology, the model is V8, and forms a double flagship with Glory 8. This year, we also released a Note8, which is aimed at high-end big screen, focusing on audio-visual games and mobile public. X series, which once had a 7-inch big screen, had strong performance and positioned itself as the flagship of the big screen. I don't know if there will be one this year, but it may be changed to NOTE E8E8. Play brand positioning entry-level, low-end, adequate configuration, ultra-low price, or mainstream configuration, low-end price. There are mainly four series: N(3/4/5), X, C and A: N series is the basic model, with low configuration and entry orientation; X series has high configuration and mainstream performance, and is positioned as the flagship of 1000 yuan; C series mainstream performance, positioning high-end, lower than X series, higher than N series; A series has the lowest configuration and can be used. It is an entry-level positioning, focusing on pension machines and non-main machines.

Question 7: What are the various series of Huawei mobile phones? Introduce it! I use Huawei's c88 13q, which is not bad, but the original earphone of Huawei mobile phone is not loud, and other ordinary headphones are not good.

Question 8: Huawei's current situation Huawei is very fierce now, ranking first in the domestic industry and third in Asia. Huawei products are trustworthy!

Question 9: Huawei's mobile phone sales model Huawei Terminal Company spent the golden period of 2009 and invested a lot of personnel and resources in CDMA market in 2009. With a CDMA market share of 19.8% in the national market, Hamming ranked second only to Samsung. Sales staff in various cities can be said to have got wind and rain.

However, with the changes in the market, the three major domestic operators have no intention to control the mobile phone market. In order to seek a better channel to make numbers, operators actively open mobile phone subsidies to major mobile phone stores, provincial packages, local packages and regional small chains. China Telecom, in particular, no longer uniformly reports the sales demands of groups, business halls and social channels. The CDMA market, which was completely closed before, is open to channels, and most dealers are encouraged to participate in CDMA channels with subsidies and profits.

Huawei's early CDMA closed market model is like a duck to water. Huawei is best at the core figures of public relations. Through the core figures of these operators, the product share is stuck in the supply, which is completely a continuation of the equipment operation mode. In 2009, Huawei made huge profits in the process of subsidizing the development of low-end CDMA users. However, after the transformation of the entire telecom market, it is no longer an era when two core figures can determine Huawei's sales. There are bottlenecks in Huawei's sales model. In many cities, the first-line stores can't deliver the goods or the goods arrived in the market before, and the sales are seriously affected.

Personally, I think there is something wrong with Huawei's mobile phone sales:

1. It is unreasonable to pay attention to the resale market with operators for a long time in the channel profit distribution of the price system.

The current mobile phone market is divided into operator resale market and ordinary social channel market. In the operator resale market (closed), several core figures determine the sales volume. In social channel sales, it is a market where channel profit, brand, sales ability, publicity and many other factors determine sales volume. Channel profit is the first in social channels, and he will definitely put forward a reasonable profit if he wants the dealer to pick up the goods. The profit of Huawei's C-net products is 16%, which is generally lower than 22% of similar products, and its brand influence is lower than that of domestic brands such as Tianyu and Coolpad. Under the same conditions, Tianyu, Coolpad and other products with certain brands in social channels are the first for dealers. The simple comparison is as follows:

brand

profit

comment

Orion belt

15%- 17%

Low profit, international first-line brand, fast sales. The overall profit is not weak, which can drive the sales of other products.

recover

20%-25%

The profit is relatively high, and the distributor will give priority to delivery.

Huawei

16%- 18%

Low profit and low brand effect.

Coolpad

20%-29%

High profit, domestic famous brand, core dual-network dual-standby technology.

K touch

20%-30%

Higher profits, well-known domestic brands and better core channels.

2. Pay attention to the resale market with operators for a long time, and there is no core distribution channel for cooperation.

In Huawei, which has been paying attention to the operator market, the channel partners are almost zero. With the change of the whole market, Huawei needs to look for cooperative distributors again. Need to re-plan cooperation channels. It is impossible to complete these operations in a short time.

3. Terminal sales staff have cooperated with operators for a long time, and basically lost the ability and skills to negotiate with dealers.

Long-term cooperation with operators is basically faced with managers of state-owned enterprises. What they care about is not profit, but dealers care about something completely different. It will take some time to change this kind of cooperative communication object suddenly, and the sales staff are not familiar with the local social channel market. Unable to quickly reach cooperation with dealers.

The business managers recruited by Huawei Terminal Company also tend to do business such as Yin Tian and Ai Shide in mobile social channels for many years, and people who have a certain understanding of the region are the first choice.

4. Single promotion method.

Buying a mobile phone to give gifts is Huawei's most operational method. The operation modes of social channels include shop assistant reward, store manager reward, integral exchange, various competitions and so on. It can be said that there are many methods, and Huawei needs to improve in this respect.

The above personal views on Huawei's terminal operation. I can't help but panic because of my lies. I am honored to seek expert advice. ...& gt& gt

Question 10: Brand positioning and brand difference analysis of Xiaomi, Huawei and Meizu. Meizu company was founded in 2003, and its headquarters is in Zhuhai, Guangdong. Engaged in the player field for 7 years. Meizu company has its own R&D team, production base and extensive entity certification shops. The company is committed to providing consumers with international first-class performance and quality electronic products, and based on the high-end market.

In 2006, Meizu's mp3 has become a well-known brand in the international market, exported to dozens of countries such as Europe, America, Japan and South Korea, and consolidated its leading position in the domestic MP3 market. In its glorious days, Huang Zhang (the founder of Meizu Technology) witnessed the decline of the global MP3 player industry. By 2007, we gave up the position of the domestic MP3 market leader and devoted ourselves to the research and development of Internet smart phones. Representative products of the player: Meizu M6, M3, etc.

Meizu mobile phone models: Meizu M8 series, Meizu M9 series, Meizu MX series, Meizu MX2 series, Meizu MX3 series, Meizu MX4 series and Charm Blue series.

Meizu mobile phone adheres to the boutique strategy and constantly innovates (Meizu technology also has a number of patented technologies). The design and manufacturing technology of each mobile phone is the leading level in the contemporary industry, which is deeply loved by more consumers and has many loyal users and fans (generally called "charming friends" or "kerosene").