Marketing plan for cake shop opening event

Cake shop opening event marketing planning plan (general 6 articles)

In order to ensure that the event is carried out solidly, it is often necessary to formulate an event plan in advance. The event plan is formulated for a certain event. Including specific action implementation details, steps, etc. How should an activity plan be formulated? The following is a marketing planning plan for cake shop opening activities that I collected and organized (generally 6 articles). It is for reference only. You are welcome to read it.

Cake shop opening event marketing planning plan 1

1. Activity background

Mother’s Day is a festival to thank mothers, which is consistent with the Chinese people’s filial piety. It is consistent and very suitable for the development of promotional activities. At the same time, the shrinkage of May Day promotions can be supplemented by Mother's Day promotions.

2. Purpose of the event

Increase sales and build image.

3. Event planning

Accelerate the warm atmosphere of Mother's Day, convey the feeling of gratitude to mothers on Mother's Day, increase people's attention to Mother's Day, and at the same time, make ten small profits but quick turnover. All Mother's Day cakes to increase sales and store image.

IV. Activity Theme

Sweet Mother’s Heart

V. Activity Content

1. Price (small profits but quick turnover). Thousands of perfect sweet cakes, sweet Mother's Day at a low price. Each Mother's Day cake is sold at a price of 10 yuan and comes with a carnation.

2. Lucky Draw: All customers who shop in the store during Mother’s Day can win a lucky draw, and the prize is a x ticket.

3. Make a Mother’s Day cake package and give them family photos or a bottle of red wine.

6. Promotion of the event

1. Promotional leaflets and DM sheets are distributed in major supermarkets, shopping malls, schools, and white-collar gathering areas.

2. Hanging flags, colored strips, and display boards in the store; posters outside the store.

3. Radio promotion.

7. Activity budget

(omitted)

8. Activity execution

1. Preparations for promotional gifts must be in place.

2. Promotional personnel are on duty to ensure that cake promotions proceed normally.

3. The reception staff should be well trained and guide customers to solve their problems in formulating cakes and promotional activities. Cake shop opening event marketing planning plan 2

1. Promotion methods:

1. Use discounts for promotions

2. Free gifts when the purchase is completed

3. Redeem points or use points for cash

4. Purchase at increased price

5. Get discounts when you spend more

6. Get free with these promotions when you buy Each has its own advantages and disadvantages.

2. Purpose of promotion:

The cake shop takes advantage of the large customer flow during the Mid-Autumn Festival and National Day to carry out promotions. The purpose is to retain large customers. Thereby earning more credit and money.

3. Pre-promotion work:

1. Supply issues: Determine the cakes for promotion and prepare sufficient supplies. Different cakes adopt different promotion methods. Furthermore, for discounted items, you should choose large cakes as promotional items. During the promotion period, the sales of goods will be faster than usual. Therefore, sufficient stocking is a guarantee. If out of stock occurs frequently, it will not only affect sales, but also affect the buyer's favorable opinion of us. If you encounter a buyer who is difficult to talk to, we will give you a good deal. Comment, that’s really annoying. Even if it can be canceled, a lot of time and energy will be wasted. That's not worth it.

2. Determination of customer groups: If you want to promote sales, of course you must clarify the target of the promotion. The target of the promotion is your target consumer group. These people are the source of your wealth, not yourself, so promotion Promotional information must be disseminated according to your target group. Only when your target consumer group knows about it can the promotion be effective. If you promote to yourself, no matter how appropriate the promotion method is, it will only be a fool's errand.

After the target audience is determined, choose the appropriate communication method, such as online Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forum posts, etc. All can play a role in disseminating information.

Only when the customer is determined can you choose the appropriate promotion method.

IV. Introduction to the event promotion plan

1. Free gifts when the purchase reaches a certain amount

When the cake order reaches a certain amount (10), a free gift (one with the national emblem) will be given. pieces).

2. Points are redeemed for purchases or points are used for cash

Points are redeemed for cakes. Ten dollars is one cent. This is a very good reward for old loyal users. This move will also allow buyers who currently don’t have a lot of points to shop more. If your point redemption cake is attractive enough, maybe some buyers will go shopping crazy to collect enough points. This kind of promotion method can attract customers to come to the store to buy again and introduce new customers to the store to buy. It not only allows customers to get more benefits, but also consolidates old customers, expands new customers, and enhances customers' loyalty to the online store!

3. Big discounts

Anyone who comes to my store to buy things during the Mid-Autumn Festival and October 1st can "You only need to spend 2 yuan to buy 5 yuan worth of items in our store." Cake" or "You only need to spend 1 yuan to choose any cake at the original price in our store." This way buyers can be more attracted to our products. People generally believe that the quality of discounted items is always lower. This is a psychological suggestion. To dispel this psychological suggestion, the buyer must feel that the cake I bought was actually the original price, but I spent less money. I made a profit by buying him.

This is actually similar to a discount. But the feeling given to the buyer is completely different. If you give a 7.7% discount on a 5 yuan product, then the buyer feels that the product is worth 3 yuan, and its quality is estimated to be 3 yuan. But if you change the discount to "pay 2 yuan and you can take away a cake worth 5 yuan", the buyer will think that the value of the cake is still 5 yuan, but I only need to spend 2 yuan to get it, and its quality is still 5 yuan. Yuan.

4. Purchase at a higher price

On the basis of purchasing a specific cake, consumers can increase the amount of the activity to obtain the cake with the activity content at a low price; for example, if you buy a top and equipment and add a little amount of money, you can Buy headwear and other equipment at low prices.

5. Get discounts when you spend more

If you purchase anything from my store for more than 50 yuan during the Mid-Autumn Festival and October 1st, we will give you 10 yuan per piece. Get five yuan off when you spend thirty yuan or more.

6. Get a free gift when you buy

During the Mid-Autumn Festival and October 1st, if you buy designated cakes in our store, you will get free value-for-money items; for example, if you buy clothes and equipment, you will get free exquisite headwear, etc.

7. Lottery

Lottery is a very tempting promotional plan. During the Mid-Autumn Festival on October 1st, all buyers who have purchased anything in my store can participate in the lottery once. Opportunity not to be missed. The 100-yuan grand prize is waiting for you!

The second is to publish the best posts, soft articles are also acceptable, as long as they contain promotional information or product information; the second is to build more friendly links, especially those with particularly large views store, many people accidentally see your store while browsing; the third is to use search skillfully. It is recommended to add more search keywords commonly used by buyers to the names of stores and products, which can increase the number of online stores. Exposure, such as National Day promotions and National Day specials.

Cake shop opening event marketing planning plan 3

Event time:

August 7, 20xx - August 16, 20xx

Event purpose:

Promotion is a traditional marketing method necessary for every festival. Thematic promotional activities seek breakthroughs in traditional marketing methods to achieve more sensational communication effects in regional markets and consumer groups.

Product mix:

4 types of European cakes (one in each series) and 8 types of cut-out pastries (two in each series, set of four)

Promotion method:

Method 1: Full House of Romance

☆Every purchase of a Valentine’s Day themed cake or a cut-to-piece set will receive exquisite packaging and a Valentine’s Day rose as a gift.

Note: Roses are purchased locally by customers or offices, or chocolate roses are developed and produced by the company.

Method 2: Romantic taste - product tasting

☆The cut products are displayed in the freezer on trays, but do not cut them all at once to maintain the integrity of the products .

☆Use a tong when taking the tasting product, and use a paper holder to hold it. The toothpick (small fork) is taken by the customer.

☆☆Make sure to introduce the content of the activity to customers before trying the products, and provide different products according to customer characteristics.

☆After trying the product, you should introduce the product features and key points of repeated activities, understand the customer response, and recommend product combinations in a targeted manner.

Method 3: Interactive entertainment activities - quizzes with prizes

Purpose: Let consumers fully feel the close connection between the event and Italy, so as to give them the cake that benefits the city. Authentic European Italian cake.

How to operate: Hang questions and answers about geography and history of Italy and love poems in the open space outside the store (inside the store) (can be used repeatedly, limited to 100 gifts per day, and the gifts are wallet dolls). Participants choose their own questions, and if they answer the questions correctly, they will receive a doll wallet as a prize. Cake shop opening event marketing planning plan 4

Activity purpose:

Define a theme for x cake, interact with consumers through promotional means, promote the Huicheng cake brand and drive cake sales .

Activity theme:

"Happiness is simple, be brave to show it off"

Brand new u fresh yogurt, six different styles and flavors. Now define the theme: love for family. The big theme is divided into three aspects for interpretation: about family ties, about friendship, and about love.

About family love

On the most helpless road of life, family love is the most lasting motivation, giving us selfless help and support; on the loneliest emotional road, family love is the most sincere Their company makes us feel incomparable warmth and comfort; at the most helpless crossroads, family affection is the clearest signpost, guiding us to successfully reach our goals. (Definition of cake: "gratitude" and "missing")

About friendship

I deeply understand how much time it took and how many difficulties you overcame to achieve the results you have achieved. Please believe that in the process of your pursuit, struggle and hard work, I will always stand by your side with a smile. (Definition cake: "Friendship lasts forever" and "It's fun")

About love

When you meet someone and you love him more, you will always lose him. Then, if you meet another person and he loves you more, you will leave him sooner or later. Until one day you meet someone and you fall in love with each other. I finally understand that all searching has a process. It used to be on Tianya, but now it's just a stone's throw away.

(Definition cake: "One Internet of Love" and "Love Eden")

Activity time:

x.10.1-x.10.7

Activity content:

National Day is overjoyed, Huicheng’s “Happiness is simple, be brave to show it off” promotion has begun!

When customers purchase U Fresh Yogurt themed cakes, they can instantly upload “happiness photos” You can get a set of x-themed exquisite tableware (all uploaded "happy photos" will be displayed in the store). Customers who spend xX yuan at one time will be given a 10 yuan voucher, and the voucher can be used throughout the year. If you spend more than 200 yuan in cash on the same day, you can get a free "breakfast bread" with your shopping receipt or receipt. (Individually packaged, worth about 8 yuan)

If you spend 500 yuan in cash on the same day, you can get another "little cheese" gift box with your shopping receipt or receipt. (worth about 20 yuan)

If you spend 1,000 yuan in cash on the same day, you can get a free "Collagen" gift set with your shopping receipt or receipt. (worth about 80 yuan)

Each store negotiates with the manufacturer to customize the gift according to the value of the gift. After the event, the payment will be based on the actual number of gifts. In principle, each store will bear 50 yuan of the same cost as the participating brands.

The promotion of the early activities mainly adopts the distribution of advertising leaflets and promotional leaflets.

Activity method:

"Happiness is very simple, be brave to show it out"

xNew u fresh yogurt theme cake.

Activity 1: Customers who purchase u fresh yogurt themed cake can receive a set of x exquisite tableware as long as they upload a "happy photo" on site.

Activity 2: Customers who spend more than 100 yuan in cash on the same day will receive a 10 yuan voucher.

If you spend 200 yuan in cash on the same day, you can get another "breakfast bread" with your shopping receipt or receipt. (Individually packaged, worth about 15 yuan)

If you spend 300 yuan or more in cash on the same day, you can get another "little cheese" gift box with your shopping receipt or receipt. (worth about 20 yuan)

If you spend 600 yuan in cash on the same day, you can get a free "Collagen" set gift box with your shopping receipt or receipt. (worth about 80 yuan)

Customers who spend more than 200 yuan in a single store on the same day can participate in the lottery with their shopping receipts and have the opportunity to get the full amount and half of the purchase refund.

Operation details:

Each store will set up a lottery box containing 20 table tennis balls (one will be returned in full, two will be returned in half, and 17 commemorative prizes can be selected) Supermarket cake), staff need to stamp an "L" stamp on the invoice of the customer participating in the event, and the lottery will be drawn immediately. Cake shop opening event marketing planning plan 5

1. Industry overview

I will come out of the ivory tower next year. Due to the impact of the economic crisis, I have already planned to pursue my hobby in the catering industry after graduation. Open a cake shop. Cake shops have great development prospects. Nowadays, people's lives are better, their consumption level is higher, and their pursuit of quality of life is also higher. Comprehensive cake shops have become a major trend in urban consumption. .

2. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires 95,000 yuan in start-up capital.

3. Business objectives

Due to its geographical location on the trade street, the customer base is relatively rich, but there are also many competitors, especially since our store has just opened. If you want to open up the market, you must We will work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year.

The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

IV. Market Analysis

1. Customer source: The target customers of our store are: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

5. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been discovered: "A price that customers will never have. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price." From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making high-quality cakes with high-quality materials can we attract and retain customers."

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect.

6. The cake shop can open a special leisure area and set up many unique seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After multiple investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and fruit juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and beverages. On the one hand, they can enhance the taste, set off the atmosphere, and also increase consumers’ goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skill requirements: employees must hold a "health certificate."

6. Financial estimate

Start-up assets: approximately 95,000 yuan

Equipment investment:

1. Rent 5,000 yuan.

2. The store decoration costs about 2,000 yuan (including store decoration and light boxes).

3. About 1,500 yuan was invested in shelves and sales tables.

4. The same clothing for two employees costs 500 yuan.

5. Investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes). Initial purchase payment: flour, butter and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan.

According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: approximately 5,000 yuan if located in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds).

Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

7. Analysis of risks and constraints:

Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "tricks" to attract customers. Cake shop opening event marketing planning plan 6

1. Activity background:

Mother’s Day is a holiday to thank mothers. It is consistent with the Chinese people’s filial piety and is very suitable for promotional activities. At the same time, the shrinkage of May Day promotions can be supplemented by Mother's Day promotions.

2. Purpose of the event:

Increase sales and shape image.

3. Event planning:

Accelerate the warm atmosphere of Mother's Day, convey the feeling of gratitude to mothers on Mother's Day, increase people's attention to Mother's Day, and do it in a way of small profits but quick turnover Perfect Mother’s Day cakes to increase sales and store image.

4. Activity theme:

Sweet mother’s heart.

5. Activity content:

1. Price (small profits but quick turnover). Thousands of perfect sweet cakes, sweet Mother's Day at a low price. Each Mother's Day cake is sold at a price of 10 yuan and comes with a carnation.

2. Lucky Draw: All customers who shop in the store during Mother’s Day can be lucky enough to win a prize of one XX ticket.

3. Make a Mother’s Day cake package and give them family photos or a bottle of red wine.

6. Promotion of the event:

1. Promotional leaflets and DM sheets are distributed in major supermarkets, shopping malls, schools, and white-collar gathering areas.

2. In-store hanging flags, colored strips, and display boards for publicity; outside-store posters.

3. Radio promotion.

7. Activity budget:

Omitted;