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Are Shengcai and Huali the same brand?

No.

1. Different industries: Shengcai E-Book was established in 2008 and is affiliated to Beijing Shengcai Education Technology Co., Ltd. Huali is a brand of Beijing Huatu Hongyang Education and Culture Development Co., Ltd. (referred to as "Huatu Education").

2. Different business scopes: Shengcai e-book focuses on providing various exam tutoring and training services for college students, including postgraduate entrance examinations, CET-4 and CET-6, IELTS, TOEFL, etc. Huali mainly provides training and tutoring services for civil service examinations, vocational examinations, teacher recruitment and other examinations.