Principles of general campus advertising

The principle of general campus advertising is that only by grasping the logical thinking of appropriate campus marketing theory can we help enterprise brands win in the fierce campus market economy competition. At present, campus advertising marketing has been paid more and more attention by major brands. However, with the popularization and development of campus marketing, problems have surfaced. In the promotion stage, most brands find that campus marketing usually cannot develop on its own idealized track. Therefore, to achieve the expected goal of campus marketing, we must master the basic logical thinking of campus marketing. No matter how the campus market environment changes, we can quickly grasp the essence of campus marketing promotion. As the main purpose of campus marketing promotion, advertising is to let more users know and love their products, so the campus marketing of corporate brands must start from the user's feelings, that is, what a user thinks, in short, it is user-centered. Many traditional brands will have excellent products and services, but it is difficult for college students to recognize them when they enter the campus market. In fact, the problem is that brands often only think from their own perspective, but forget to grasp the needs of college students' consumer groups.