What are the typical cases about bad marketing?

Typical cases of vulgar marketing are as follows:

1, "Occasional Festival" in Fenghuang Ancient City

August 20 14, Fenghuang ancient city in Hunan province held a three-day "encounter festival" amid controversy. Before the opening of the event, the organizer has been reporting the grand occasion of the participation of the goddess Loli. For example, there is also a report on the Internet that "19-year-old' Cui Cui' revealed his desire for a romantic proposal". Some critics called the event "poor marketing" and "poor taste", and netizens even bluntly said that the "encounter festival" was actually "gun festival" and "affair festival".

2. Large-scale undressing incident

From 2065438 to September 2004, the video of two young women's "large-scale undressing" on Shanghai Metro Line 2 was widely circulated on the Internet. In the video, two women took off their underwear, and a man wearing an advertising shirt of a washing company handed the clothes to the girl to put on. Afterwards, some netizens found an advertisement for recruiting 20 subway striptease models, which was suspected to be related to this matter.

After investigation, the incident was indeed a marketing hype of the washing company, and even the "just" people who prevented girls from undressing were hired actors. On September 28th, the hype company publicly apologized to the society.

3. "Cow Beauty Contest"

20141kloc-0/8, known as the "first county" of dairy cows in northern agricultural areas of China, held a "beauty contest for dairy cows". After the launching ceremony, eight big-breasted models in bikinis appeared on the scene as "cow models". The media and netizens issued "whether to look at people or choose cattle" and questioned the hype.

Faced with doubts, Nan Zhizhong, the county magistrate of Shanyin County, said that his determination to promote Yin Shan dairy cows would not change, and clarified that he left after the ceremony and did not use models to milk.

4. "Naked Reading" Photo Exhibition

At the end of 20 14, 10, a bookstore in Nanjing held a "naked reading" photo exhibition in the store. The main characters in the picture are two naked women with long hair. They "read naked" in the bookstore, and the books in their hands just cover the sensitive parts. Bookstore operators said that the purpose of this activity is to "get rid of more constraints and bring the mind closer to books with an open mind".

5. Uniqlo fitting room incident

20 15, 15 In the early morning of July, almost at the same time, an incident of Uniqlo fitting room was detonated on the website, WeChat and Weibo. In marketing, the two-hour communication rate exceeded 1 100 million, which is equivalent to giving a free advertisement of 20 million to Uniqlo one day.

Refer to the above? Baidu encyclopedia-vulgar marketing