The interview was asked about the difference between Procter & Gamble and Unilever.

P&G's China headquarters is in Guangzhou, and Unilever's China headquarters is in Shanghai.

Procter & Gamble and Unilever are the world's two largest daily necessities production and sales groups, and the world's top 500 enterprises. In China, P&G's market share is much higher than Unilever's, because it entered early and has a good sales strategy. Many well-known brands such as Crest, Rejoice and Head & Shoulders are all products of P&G; Unilever is not well-known, and it is well-known as "Qingyang Lux". At present, Unilever is taking the road of joint venture with local brands, such as "Zhonghua" toothpaste.

Proctor & Gamble, P & amp； G), an American consumer goods manufacturer, is also one of the largest commodity companies in the world. Headquartered in Cincinnati, Ohio, USA, it employs nearly 65,438+040,000 people worldwide. The main products are pet food, detergents and personal care products. After selling Pinker potato chips to Kellogg, P&G withdrew from the food and beverage field. In 20 12, P&G's sales reached 83.68 billion dollars, and Fortune magazine called it the tenth most praised company in the Fortune 500.

Unilever Group, the world's top 500 enterprise, was formed by the merger of Dutch margarine Unie margarine company and British lever brother soap company in 1929, and it is one of the most successful producers of daily consumer goods in the world. Headquartered in Rotterdam, the Netherlands and London, England, it is responsible for food and emulsion products business respectively. Unilever's brand in China covers family and personal care, food retail and diet planning, aiming to provide China consumers with products that meet international standards and have local style. Unilever has a huge business network in 75 countries around the world, with 500 subsidiaries and nearly 300,000 employees. It is the second largest consumer goods manufacturer in the world, with an annual turnover of over 40 billion dollars, and it is one of the most profitable companies in the world.