Group Profile of Zhejiang Radio and Television Group

Zhejiang Radio and Television Group consists of Zhejiang TV Station, Zhejiang People's Broadcasting Station, Zhejiang Radio and Television Xiangshan Film and Television (Base) Co., Ltd., Zhejiang Film and Television (Group) Co., Ltd., Blue Star Pictures, Zhejiang Radio and Television Newspaper, and Volkswagen TV Magazine, Zhejiang Audio and Video Publishing House, Zhejiang TV Drama Production Center, Zhejiang Film Studio, Zhejiang Television Program Exchange Center, Zhejiang Audio and Video Archives, Zhejiang Radio and Television Microwave Station, Zhejiang Guanglian Cable TV Transmission Center, Zhejiang Province Medium Wave Launch Management Center, Zhejiang Radio and Television Service Center, Zhejiang Radio and Television Advertising Center, Zhejiang Radio and Television International News Exchange Center (Media Hotel), Zhejiang Radio and Television Engineering Company, Zhejiang Radio and Television Service Company, Zhejiang Radio and Television Real Estate Development The company is jointly formed with more than 20 units including Zhejiang Radio and Television Technology Co., Ltd., Zhejiang Guanglian Information Network Co., Ltd., and Hangzhou Shangyan Film and Television Advertising Co., Ltd.

Zhejiang Radio and Television Group was established on November 8, 2001. It is a comprehensive media group with radio and television as its main business and related industries as well. It is one of the most influential provincial media groups in China. . In 2013, the group won the title of "China's 500 Most Valuable Brands" for three consecutive years, ranking eighth among national media and first among Zhejiang media. The group currently has more than 6,600 employees. The headquarters has 12 functional departments, namely the office (party committee office), the chief editor's office (which consists of the program purchase and sales center and the program research and development center), personnel management department, planning and finance department, science and technology management department, industrial development department, advertising management center, Administrative Department, Safety and Security Department, Directly Affiliated Party Committee (Youth League Committee), Supervision and Audit Office and Trade Union.

Zhejiang Radio and Television Group has 19 radio and television channels and implements "overall management and internal accounting". Among them, there are 12 TV channels, Zhejiang Satellite TV is a satellite channel; Qianjiang City, Economic and Life, Education and Technology, Film and Television Entertainment, People's Livelihood and Leisure, Public Security·New Countryside, and Children's Channel are terrestrial channels; International Channel is an overseas landing channel; Study Abroad The World, Digital Times and Haoyigou channels are digital pay and home shopping channels respectively. There are 7 radio channels, namely Zhejiang Voice, Economic Channel, Music FM, People's Livelihood 996, Traffic Voice, City Voice and Tourism Voice. The group implements the "five major brand strategies" of programs, columns, activities, channels and hosts. Zhejiang Satellite TV's "China Blue" brand has suddenly emerged. Large-scale news campaigns such as "Entrepreneurship and Innovation at the Grassroots" and "Looking for Swimming Rivers" have gained momentum. "China Benchmark variety shows such as "Good Voice", "Running Brothers" and "China Dream Show" received strong response. Zhejiang Satellite TV ranked among the "Top Three" of provincial satellite TV and was honored by the provincial government with first-class collective merit. The innovative China Television Audience Festival has pioneered the idea of ??"organizing a festival for the audience" in radio and television. It attracts enthusiastic participation of more than 20 million viewers every year. It is known as the "model of television" and "the audience's festival" and successfully held the "Zhejiang Pride" event. ", "Zhejiang Merchants of the Year", "New Rural Construction Leader" and other annual selection activities have effectively enhanced the national influence and social reputation of the Zhejiang Radio and Television brand. Together we will launch the Zhejiang Radio and Television portal "New Blue Network", establish Zhejiang Internet Radio and Television Station and mobile phone station, and strive to create a new front for public opinion propaganda and a new platform for industrial management. The group has established friendly cooperative relations with more than 10 foreign media organizations and opened external publicity windows in Europe, America, Asia, Australia and other places.

Zhejiang Radio and Television Group has 13 wholly-owned enterprise units, which implement "independent accounting and independent operation" and are mainly engaged in newspapers and magazines, audio and video publishing, film and television production, home shopping, transmission networks, equipment marketing, and radio and television engineering Construction, hotel property and other related industries. In recent years, the group has focused on cultivating emerging industries such as "home shopping", "film and television production" and "new media". Among them, the Haoyigou channel has achieved leapfrog development and has become a growth point for the group's operating income and a new highlight of the province's cultural industry; with Zhejiang Film and Television (Group) Co., Ltd. is the main body of production, investing in the filming of movies such as "Assembly", "Super Typhoon", "If You Are the One", etc., and the TV series "Wenzhou Family", "One Hundred Thousand Houses", and "China 1921" were successively broadcast on CCTV The prime-time broadcast effectively launched the "Zhejiang Film and Television" brand; Zhejiang Radio and Television New Media Co., Ltd. was established, and the Zhejiang IPTV integrated broadcast control platform was built in 85 days, laying a solid foundation for winning the initiative of "triple network integration". The group also has 8 holding and joint-stock companies such as Wasu Digital TV Co., Ltd., which participate in the development of digital TV, mobile TV and other businesses.

Zhejiang Radio and Television Group has continuously upgraded its technical equipment. It has invested more than 2 billion yuan and introduced 12 world-class and domestically leading 16-channel high-definition TV satellite broadcast trucks and various satellite broadcast trucks. 1. There are 21 digital radio and television studios with different functions. Zhejiang Satellite TV is included in the first batch of high-standard and standard-definition simulcast television channels in the country. The level of digital and networked radio and television has been significantly improved, and its technical and equipment strength is at the forefront of provincial radio and television in the country. It is planned to invest 5 billion yuan and build two major provincial key cultural engineering projects, "Zhejiang Radio and Television Media Building" and "Zhejiang International Film and Television Center" in 5 years. The building volume reaches 450,000 square meters, making it the largest investment scale and highest grade in Zhejiang Province so far. The tallest and most comprehensive modern radio and television construction project.

Zhejiang Radio and Television Group vigorously promotes the group spirit of "unity, harmony, innovation and development" and enriches and expands the group's core cultural concepts of "inspirational, diligent, conscientious and grateful". Deeply promote the reform of the personnel system with the core of "the ability of cadres to be promoted and demoted, the salary to be high and low, and the personnel to be in and out", comprehensively build a four-level training system of "grassroots, provincial, domestic and overseas", and explore the establishment of "multi-channel growth" , multi-channel promotion, and diversified incentives” talent training mechanism to fully mobilize the creative enthusiasm and entrepreneurial passion of the majority of cadres and employees. Strengthen the construction of people's livelihood projects, carry out activities such as "Radio and Television Youth Go to the Grassroots", create a good atmosphere of vitality and hard work, and strive to fully realize the goal of "Quality Radio and Television, Happy Group".