Xiqiang Dairy Wang Jin: Love makes a strong woman

Nowadays, domestic dairy products are in an unprecedented crisis of trust. How does a woman in the dairy industry in Huaibei City, Anhui Province, make milk into safe milk? She has a successful career, good charity work, and a happy family. How does she do it?

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From a distance, an intellectual woman with creamy skin and clear eyes came towards me with a smile, wearing a light pink cotton jacket and a light gray scarf. I don't think she is the person I want to wait for, because she is too simple, and the person I want to wait for is a female entrepreneur with a company output value of over 400 million yuan and a donation of more than 18 million yuan. It wasn't until she reached out to me that I realized in shock that she was Wang Jin, general manager of Anhui Xiqiang Dairy.

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Don’t be entangled, fight back on the "mess"

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Before 2003, Wang Jin was in Huaibei City She worked as an accountant in a state-owned enterprise. If it weren't for her elder brother Wang Pingzhe's "coaxing and lying", she would never have resigned from this stable job and became the general manager of Xiqiang Dairy. Although she had anticipated various difficulties before, reality still gave her a blow. The difficulties far exceeded her imagination.

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In 2002, Wang Pingzhe, who was working hard in Beijing, acquired the Xiangshan Milk Factory that was on the verge of bankruptcy and renamed it Xiqiang Dairy. He tried every means to persuade his sister Wang Jin to become the general manager and come to the company. Manage this “mess.” Xiangshan Milk Factory is a public institution under the Agriculture and Forestry Bureau. It was put on the market after restructuring in 2001. At that time, there were 93 employees and only 134 rented cows in the factory. The market share was so small that it was almost zero.

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On January 7, 2003, it was minus 11 degrees Celsius and the wind was biting. Wang Jin stood at the gate of the dairy factory to personally greet each employee. She hoped that her first day at work would be Leave a good impression on your employees. However, some people did not buy it. A middle-level manager said: "If you dare to buy our factory, I will quit!" In less than 20 minutes, three key members packed up and left, and more than a dozen others Every employee has to follow them. Intellectually speaking, Wang Jin understands them, because if there is no restructuring, they can get wages from public institutions. Although it is not very high, it is stable enough. After retirement, the retirement wages from public institutions are enough for them to live in the small city of Huaibei. . They vented all their anger on Wang Jin for destroying their "iron rice bowl". They thought that without Wang Jin, maybe the "iron rice bowl" could be saved. Emotionally speaking, Wang Jin was so angry that he was about to cry. They were giving themselves a blow!

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Wang Jin, who was struggling fiercely in her heart, put aside the entanglement between reason and emotion. She wanted to exchange her heart for her heart: "Don't worry, I will definitely work hard with everyone to bring the factory to its knees." Increase the efficiency and let everyone get higher wages!" In the end, Wang Jin still failed to persuade the three backbones. Most of the others who stayed behind had a wait-and-see attitude. They didn't quite believe that this fair-skinned, pretty woman could save the factory that was on the verge of bankruptcy.

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After stabilizing people's hearts, Wang Jin needs to understand all aspects of the milk factory. When the sales department reported work to her, Wang Jin raised some questions and the other party said: "Mr. Wang, you don't understand..." People from the quality department also said: "Mr. Wang, you don't understand..." Almost all departments are responsible for People say she doesn't understand. Everyone thinks that the general manager is a layman, but in fact this is indeed the case. This actually inspired Wang Jin's fighting spirit: You don't understand, do you? Well, I'll learn from the beginning.

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The next day, Wang Jin put on her employee uniform and walked into the cowshed. She moved two bricks and sat on them, watching how the cows chewed their cud and milked them. Write it down in a notebook. During those few days, two cows gave birth, and she personally delivered the cows. The employees had never seen such a leader before, and many people came over to see what was new. After watching cattle, she continued to learn processing and sales. It took Wang Jin three months to finally learn the entire process. When she points out the problem like a pro, no one can say she doesn't understand.

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Then, she began to introduce cows and update equipment. Gradually, she found that the way the employees looked at her changed, from suspicion to acceptance, and even a bit of trust. Wang Jin thought to himself: Okay, I will not betray your trust. As a result, sales revenue of 6.7 million yuan was achieved that year, and employees' incomes increased even more than before the restructuring. Not only did she earn the trust of her employees, she also earned their respect. She told herself in her heart: I have to do better! In 2003, Xiqiang Dairy passed ISO9000 certification. In 2004, Wang Jin began to "attract cattle", built a cattle factory, and brought in cattle from Suzhou and Xiao County. For every cow that came over, Xiqiang Dairy provided a one-time interest-free loan of 4,000 yuan, and the loan was Deducted from the milk of the cow. Such a good policy has attracted many cattle farmers. Major cattle farmers such as Lao Li from Sanba Township, Li Guifeng from Xiao County, and Xie Guilian from Huainan have sent their cows to Xiqiang Dairy. The daily milk production of Xiqiang Dairy has also increased from the initial 30 tons rose to 80 tons in 2005. The benefits came, and the honors followed. In 2005, the company was successively rated as a National Agricultural Products Processing Demonstration Enterprise, an Integrity Unit of Anhui Province, and a Class A Food Enterprise. The enterprise technology center was recognized as a provincial enterprise technology center, a national agricultural product processing innovation center, etc.

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Don’t be delicate, learn to endure hardships and losses

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However, it was this glorious year in 2005 that became Wang Jin’s life The most difficult year. This year, due to the need for a second renovation of the factory, the entire factory will be relocated on December 1. But when the crane was lifting the equipment, the wire rope suddenly broke and the equipment hit the two workers heavily. The scene suddenly became chaotic, and there were only two words in Wang Jin's mind: save people. She didn't know where she got the strength to climb over the 1.7-meter wall to get the money, and then she and the staff carried the stretcher to the injured person. During the three days when the factory was relocated, Wang Jin kept moving between the hospital, the old factory, and the new factory without even returning home. For three days and three nights, her boss only rested for ten minutes.

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Her hard work is seen and remembered by everyone. An employee who had just undergone brain tumor surgery insisted on going to work before he fully recovered, saying, "Everyone is so busy, and I want to contribute." Another employee was so tired that he fell asleep while holding a milk can. The factory area expanded, and Wang Jin wanted to add more cleaning staff, but Master Yang said: "Mr. Wang, there is no need to add more people. I can finish the job by coming early and leaving late every day."

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With such dedicated employees, outsiders praise her for her good leadership, but Wang Jin feels that there is no leadership wisdom at all. She just treats others with a kind heart. Wang Jin grew up in a rural area. She is the youngest of five children in the family. When he first took over Xiqiang, his eldest brother told her: "You are a young person and have never suffered hardship. You must learn to eat two things in the future. One is to endure hardship. Only after you have endured hardship can you understand the efforts of others; the other is to suffer losses, and Everyone should have an attitude of suffering when dealing with others. ”

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Wang Jin treats her employees as family members. She attends every wedding and wedding of her employees. Whenever the family encounters any difficulties, she immediately lends a helping hand. In 2004, an employee's wife was diagnosed with uremia. Wang Jin first organized a donation and later contributed 30,000 yuan himself.

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The eldest brother Wang Pingzhe also told her: "The quality of the product must be guaranteed. Even if the development is slower, everyone must drink safe milk." To drink safe milk, first of all To ensure the source of milk, a high-standard breeding base is the key to ensuring the source of milk. Wang Jin chose one of the breeding bases next to the carrot base. In this way, you can buy those selected unsightly carrots at a low price and feed them to the cows. Needless to say, the milk produced by cows that eat carrots is nutritious.

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Nowadays, many people are dissatisfied with domestic milk. Problems such as melamine, excessive bacterial flora, and carcinogens have led to the failure of big-name milk brands such as Mengniu, Yili, and Guangming.

The quality of these big-name milks cannot be guaranteed. What about the quality of Xiangshan milk, a small local brand produced by Wang Jin? The 2008 Sanlu milk powder melamine incident also shocked Wang Jin into a cold sweat. Not long after the melamine incident, Wang Jin went to work, and the milk factory employees looked horrified. It turned out that all the milk produced in the factory had been sealed, and the samples were sent to the Anhui Provincial Agricultural Labeling Center for testing. If there are any problems with the detection, all previous efforts will be ruined.

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The results finally came out. What surprised the testing agency was that there was no problem with the Xiangshan brand milk produced in this place! In 2011, Mengniu milk was tested to contain the carcinogen aflatoxin, and gelatin was added to old yogurt in 2012. Whenever news broke about milk problems, Xiqiang Dairy’s milk was tested. To Wang Jin’s delight, every All tests were qualified! It is precisely because of such excellent quality that Xiangshan, a local brand, has won so much market share. At present, Xiangshan Milk has covered the markets in northern Anhui and Jiangsu, Shandong, Henan, Zhejiang and other places. It is one of the largest dairy product processing enterprises in northern Anhui, and its annual output value has increased from 6.7 million to more than 400 million now. .

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Not proud, the "loving mother" of more than 3,000 left-behind children

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In terms of running a business, it can be said Wang Jin succeeded. But for so many years, she has been quietly doing another career - charity. In December 2006, Xie Wenli and Wang Ling, a couple from rural Suixi County, Huaibei City, gave birth to twins. However, because they were poor and could not afford milk powder, they wanted to give away one of their children. After Wang Jin saw this news in the newspaper, he immediately brought 3,000 yuan in cash and gifts to their home, and promised that the milk powder for the children would be provided free of charge by "Xiqiang" for two years. In November 2012, when he heard that Jiang Shoujun's family in Jiangzhuang Village, Duji District, Huaibei was expecting triplets and could not afford milk powder, Wang Jin rushed there again carrying milk powder and cash.

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If the donations in these cases can only be regarded as the germination of kindness in human nature, then the care for 3,000 left-behind children further demonstrates an entrepreneur's sense of social responsibility. In early 2012, while conducting market research, Wang Jin found that left-behind children in rural areas lived with their ancestors and only had to eat three meals a day. As for milk, the old people even said, "I can't afford it." The children bit their fingers and said : "I want to drink it, but no one wants to buy it." Unexpectedly, milk, which is not worth mentioning in the city, has become a luxury product in the eyes of left-behind children. She immediately decided: Let the left-behind children drink milk. She made statistics on several local schools and found that 3,000 left-behind children were provided with free milk 365 days a year, with a total cost of 2.8 million yuan.

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Wang Jin has made a successful business and has done well in charity, but deep down in her heart, she feels deeply guilty for one person. This person is her daughter - Sun Yilin, now 14 years old. During the most critical period of her daughter's growth, Wang Jin was busy with her career. While the daughter is acting like a spoiled child in her mother's arms, the sensible little Yilin worries about whether her mother eats well and sleeps well every day. At night, when she wakes up and finds that her mother has come home, she will say: "Mom, I feel relieved when you come back." Because she knows that her mother is very busy, Xiao Yilin never calls her mother during working hours. But there was one exception. At about 9 o'clock that night, Wang Jin received a call from his 9-year-old daughter: "Mom, I'm scared." Wang Jin said, "Then turn on the light." "Mom, I feel uncomfortable. It's really good." It's uncomfortable." Wang Jin hurried home after hearing her daughter's weak voice. When I got home, I found my daughter lying on the bed with a red face. When I took her temperature, it was 40.5 degrees Celsius! Wang Jin hugged her daughter and drove to the hospital. She was crying and shaking that day because she couldn't imagine what would happen if she didn't get back in time.

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Wang Jin’s husband works in an electric power company and is very busy at ordinary times. In a family where both husband and wife are busy, housework naturally becomes a problem.

Although you can hire a nanny, Wang Jin feels that if you let the nanny do everything, wouldn't the house become a hotel? Therefore, no matter how busy she was, she would personally cook for her family every day, and no matter how late she came back, she would personally clean the house. Over the years, the family has never hired a nanny. It is precisely because of his little efforts that his husband was opposed to her career at the beginning and later fully supported her career.

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Now, Xiqiang Dairy has been built into a comprehensive enterprise integrating planting, breeding, processing and sales, with an annual output value of more than 400 million yuan. His daughter Sun Yilin is in the third year of junior high school. Wang Jin tries his best to delegate more work to his subordinates and spend more time with his daughter. Because she clearly knows that once her daughter grows up, she will become farther and farther away from her. She said, I am not a strong woman. Compared with career and money, I love my family, true love, and friends more. Perhaps it is because of love in my heart that I can do things well and gain everyone's recognition. Bar!

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