How did Qingdao Double Star brand decline?

Talented people have come out for decades.

Seeing this problem, the first thing that comes to mind is Hai Wang, the old chairman of the Double Star brand. As early as 1980s, Hai Wang became famous in China. The double star was also one of the "four golden flowers" in Qingdao that year. Times have changed, and Hai Wang retired. This binary star lost its aura long before he retired.

Persistence without innovation and development is the fate that any enterprise can't get rid of. The same is true of binary stars, not to mention the infighting at that time.

Transformation is difficult, but look at the big moves of the binary star in recent years. There are new factories in China, Industry 4.0 and overseas mergers and acquisitions, which shows that the current leadership is ambitious!

Look at the W word on the double star shoes, and then look at the double star ★ (only one ★! ), I don't feel atmospheric.

The binary star has gone down? Shuangxing used to make shoes, and his brilliance is also famous for his good shoes. Now I don't make shoes, but making car shoes is also very good and a leader in the same industry. Although the output of double-star tires is not very large, the quality is one of the best. For example, three or four years ago, AQSIQ ranked first among the five most famous tire brands in China. Moreover, Double Star Tire is the first intelligent factory in China, which has been affirmed by relevant state departments and the central media for many times.

I'm from Qingdao, and Hai Wang was superstitious and idolized in his later years, so he told me two things. One of them is a tower specially built by Jiaonan Double Star Tire, which contains fox spirits. No matter where you speak, the first sentence has a fixed format: thank you for your cultivation.

Now Double Star has been called "the leader of intelligent tire manufacturing in China", which shows the influence and development speed of the enterprise. Must praise [strong]!

You see, Shuangxing has closed so many factories, which is really brave! Especially in state-owned enterprises, it is not easy for leaders to have courage to drive the whole team, eliminate backward production capacity and comprehensively transform and upgrade. In the process of transformation, we also successfully acquired Kumho, which not only tests courage, but also needs wisdom. . . I believe the future will be better!

The binary star has nothing to do with Hai Wang, does it? The shoes and clothing he is now operating are private enterprises, which were restructured in 2008. At present, Double Star is mainly engaged in tire machinery and other industries, and is a state-owned enterprise.

In recent years, Double Star is the most innovative one, with smart factories, overseas mergers and acquisitions, and waste rubber recycling. . . . A series of innovative measures have propped up the backbone of the national brand double star. Support double stars and national brands!

At that time, I bought two-star shoes and had to buy more tubes of all-purpose glue. Why? The quality of shoes is fine, but the head in front of shoes is always easy to open. Everything else is actually quite good.