Personal business plan

Model essay on personal business plan (1)

I. Overview of the Project

1: background of project proposal

At present, people's requirements for food culture are getting higher and higher, and the unique diet of hot pot is favored by people. Hot pot tastes unique, fresh and tender, spicy but not dry, and does not get angry. It also has nourishing effects of caring skin, strengthening tendons and bones. It is very flexible, and people can choose their favorite dishes. From Chongqing, Sichuan to the north, and then to the whole country, it has become a popular way to eat. However, because the hot pot is greatly influenced by seasonal temperature and other factors, the income is unstable, and because of the huge difference between north and south, it is necessary to reform the hot pot appropriately on the basis of inheriting this eating method to adapt it to popularity, seasonality, efficiency and health.

2. Project description

Maxim's hotpot is a kind of food characterized by novelty, which mainly refers to new taste and flavor. He combines different tastes of different people and tries to make a new diet that the public likes and is not affected by the seasonal climate. There are three main highlights: First, the soup is mainly healthy and nutritious. Its soup can be drunk clearly to increase calcium and other nutrients, and can also be used to rinse the pot, with both taste and flavor; The second is seasonality, and the focus of winter and summer products is different. The most important thing is to add ice cream hotpot on the basis of traditional hotpot. Eating traditional hot pot in winter and ice cream hot pot in summer will improve the interest. Ice cream hot pot takes chocolate melted by fire as the bottom of the pot, supplemented by ice cream of various flavors such as vanilla, strawberry and watermelon, and fruit platter and Chili powder as ingredients. Diners "rinse" ice cream or fruit into chocolate juice for a while and then take it out. Ice cream doesn't melt, but it is covered with chocolate syrup. The scenery is colorful and the food is sweet and spicy, giving people a feeling of alternating cold and warm, ice and fire. The third is high grade. On the basis of science, Maxim's Hot Pot has prepared three kinds of packages: children's package, couple's package and elderly package, to meet the requirements of consumers to the greatest extent. There are many kinds of pots, such as mother-child pot and Yuanyang pot, which can be set with clear outside and red inside, or with clear inside and red outside. Beauty, take its taste and smell it.

Second: market analysis

1: business environment analysis

Politically, the state encourages the existence and development of various economic activities, which can be supported as long as it does not harm the collective interests of the state and is conducive to economic development. The stability, unity, peace and stability of a social country is also a big favorable environment. Hot pot is a traditional diet with a long history, which poses no threat to society and is a popular dietary demand, so it is basically unaffected by the political environment.

Economically, economic foundation is the foundation, and social development is mainly reflected in economic development. Now the prosperity and development of social economy has stimulated the emergence of various economic modes, and the development of various economic modes has promoted economic diversification and social development. Now the rapid development of economy provides a wedge machine for the development of hot pot, and the pursuit of economic benefits makes it possible. At the same time, due to the fierce competition in the hot pot market, it is bound to require its own hot pot to have its own characteristics and differences in order to compete with it. Therefore, Maxim's hot pot strives for perfection, and develops seasonal tastes on the premise of meeting the requirements of the public. The combination of tradition and present has more economic advantages.

Social customs: Due to the differences in food culture of different ethnic groups in different regions, hot pot can't remain unchanged. It should adapt to the needs of society and change its form appropriately under the condition of unchanged essence. The flexibility of Maxim's Hot Pot is unmatched by other peers.

Geographically: East, West, North and South, different regions have different habits, and different land choices will inevitably affect the final income.

2. Consumer analysis

Any pursuit of economic benefits is aimed at consumers. Maxim's hot pot is a comprehensive dietary taste developed on the basis of studying consumer psychology and consumer demand. Consumers hope to have a healthy, nutritious, tasteful, hierarchical and affordable diet, and consumer demand is the driving force for our reform and development. Consumers are very popular. With the improvement of their consumption level, they have the ability to pursue grades. They also like to eat hot pot. According to the different tastes of different consumers, the three packages we have created reflect their value. Some people like spicy food, some people like sweet food, some people like novel food, some people like excitement, and we all meet their requirements to the greatest extent.

3. Situation analysis

Advantages: What are the three highlights? Its soup is healthy and nutritious, mainly traditional hot pot in winter and ice cream hot pot in summer. The combination of novelty and fun, the three sets of meals have their own emphasis and are scientifically matched.

Disadvantages: huge management, complicated content, fierce competition and huge investment. Lack of business experience.

Opportunity: the huge demand of consumers and the requirements of market environment. With the development of the Internet, we can use the development of the network to obtain favorable economic information. Similarity of products and services of other competitors.

Threats: fund-raising, competitors entering the local market, price war. Competitors develop innovative products or services. Competitors have better distribution channels.

Three: competition analysis

1: competitor analysis

1) Direct competitors: Among peers, such as Chongqing Little Swan Hot Pot Restaurant, Fucheng Fat Beef Hot Pot Restaurant, and so on, there are countless hot pot restaurants of all sizes. Take Chongqing Little Swan and other large hotels as an example. Their business is very successful. Some of them are top 100 restaurants in China, so they are very competitive. Their hot pots have their own characteristics, either soup or meat, which meets the market demand. And their service is first-class. Relatively speaking, Maxim's Hot Pot is a new brand, and it has no strength to compete with them.

2) Indirect competitors: The existence and development of other restaurants and hotels have more or less affected Maxim's hotpot, which is also a catering industry.

2. Analysis of product competitiveness

Little Swan's hot pot is characterized by soup, which has developed out of the domestic market and into the world. Because of the three advantages listed above, our products still have hope for development. Our service can learn from other experiences and adapt to our own requirements, so as to gain an advantage in the market competition.

Four: management

1: mechanism

Set up posts such as director, manager, deputy manager, foreman, accountant, purchasing, warehouse management and personnel, and set up logistics, front office, bar, market research department, soup preparation department and other institutions. Arrange chefs, food handlers, ingredient handlers, food handlers, waiters, cleaners, doormen, security guards, greeters and other staff. And distinguish between functions and powers.

Step 2 manage

1) train staff, how to get there, how to serve, how to solve some disputes and so on. Like smiling at work.

2) Democratization of management. Have a regular meeting every day. Summarize the problems and gains of the day, put forward the problems that need to be solved and the tasks for the next day. Summarize every weekend, summarize at the end of each month and so on.

3) Introduce talents, especially those who have studied soup.

4) While the number of employees is fixed, several part-time jobs are arranged appropriately, which also provides opportunities for classmates and friends to exercise. But we must prevent the loss of personnel.

5) Implement salary policies such as distribution according to work, basic salary plus commission.

6) Managers should understand the life problems of employees, properly solve the life problems of employees and provide better welfare.

Five: Marketing

1: Choose a ground with concentrated population, large population flow and convenient transportation as the site.

2. Product strategy: hot pot should also be packaged in combination.

3. Pricing strategy: implement hot pot penetration pricing.

4. Promotion strategy:

1) advertising to expand the popularity of this hot pot.

2) Reduce the price, or increase the quantity without increasing the price.

3) Provide some cuisines every week and month; For example, mushrooms are on sale for one week, fish are cheap for two weeks and so on.

4) provide coupons; For example, if you eat enough 100 yuan, you can get a coupon for 10 yuan.

5) Give small gifts (for example, the Chinese New Year holiday, or the10000th customer, etc. ).

6) Competitions and sweepstakes, and activities of offering big rewards to guests are carried out.

7) Free room rate, etc.

5. Channel strategy

Find a joint manufacturer, etc.

Six: Risk analysis

1: investment risk analysis

Investing in an industry, whether you can make money is fundamental. The biggest risk of this hot pot investment lies in how big the market capacity is, whether it can bring the expected economic benefits and how to coordinate the development of internal relations. Whether the policy changes, whether the region can accept it, whether we have this scientific research strength and whether the funds are in place.

2. Other risk analysis

Be sure to have a certain awareness of prevention to prevent fires and other situations.

Seven: Finance

1: investment

The investment of this project is huge, and it can't be completed without a certain amount of funds. It is estimated that it needs 500 thousand.

2. Special budget

Land selection needs about 654.38 million yuan (including decoration, etc.). )

It takes about 65,438+000 employees to hire and recruit. According to the average salary per person 1 0,000 yuan, there is no salary increase of at least 1 10,000 yuan per month, and the advertising fee is reserved 1 10,000 yuan.

Model essay on personal business plan (2)

First, the concept of entrepreneurship:

Catering shop

Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept.

Second, the analysis of competitors

There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are basically no decent restaurants near the Civil Affairs College, so there is still a market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.

Third, market and customer choice.

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food frying and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

Fourth, the name of the store

There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.

V. Store location:

Because there are no decent restaurants near the Civil Affairs College, and the students in the school have a great demand for green diet, there will be a big market here. It has strong operability and practicability.

The management idea and goal of intransitive verbs

1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.

2. Adhere to the concept of honesty and customer first.

3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.

Seven. organization structure

Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

Eight. Products and services

1, keep up with the trend and launch new products in time.

Nine. income sources

1, profit from selling vegetables and service charge.

2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.

X. Capital requirements, financing methods and return on investment

Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that a start-up fund of about 20,000 yuan (to be determined) is needed, which is mainly used for purchasing raw materials, renting venues, staff training, marketing and so on. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).

XI。 Pricing strategy and business strategy

1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.

2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.

3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.

5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!

Twelve. Marketing promotion strategy

1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.

4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.

5. Brand building: provide a variety of supporting programs, with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.

The above is my personal view on college students' entrepreneurial plan. Although there are many imperfections, it can also be used as a blueprint for personal entrepreneurship. If you want to start a business, you must have a blueprint for spiritual support!