Once because "Mice Love Rice" resounded through the streets, the founder quenched his thirst by drinking poison and ended up in jail.

In the early development of the Internet in China, all fields took advantage of the convenience of the Internet, and the first industry sector that benefited was music, also known as online music. In those years, the network divine comedy we heard, such as Mice Love Rice, Song of Pigs and Two Butterflies, were all popular all over the country. The name of the Internet company that operated this network song was 163888 Network Company, which was later renamed as Decibel Network, and vigorously developed the local Internet music in China.

decibel network was founded by Zheng Li, and gained popularity in China with the network divine comedy at that time. Therefore, decibel network has also attracted the attention of some investment institutions. In 25, DEB.com received an investment of 8 million dollars from IDC and Alcatel, and Zheng Li, the founder of DEB.com, became one of the "post-8s" billionaires.

After obtaining a large amount of funds, Zheng Li's ambition began to expand. In order to maintain the market's enthusiasm for online music, Zheng Li cooperated with Chongqing TV Station and launched many online music platforms, such as "Chinese Entertainment", "Internet Bus" and "Super Girl Contest" to attract people's attention to online music. In this way, with the convenience and quickness of the Internet, decibel network has attacked the city and plundered the land in the music industry, further triggering the contradiction between online music and traditional music.

At that time, Chinese mainland's music industry was controlled by traditional music record companies. For example, Taiwan Province Rolling Stone Records Co., Ltd. produced male singers such as Emil Wakin Chau and Richie Jen, who were popular in Hong Kong, Taiwan and mainland China. Their business model is to package professional singers, launch albums and sell albums to make a profit. However, the emergence of the Internet has completely subverted this business model. Everyone can search for the songs they want to listen to on the online platform, and can also download and upload songs. There is no need to spend some money to buy albums.

However, at that time, online music was not accepted by traditional music circles, and it was even accused as the culprit that hindered the development of music in Chinese mainland, which set back the music industry in China for 1 years. However, those online singers who signed up for the decibel network were not accepted by the traditional music scene, but left the decibel network one after another and turned into regular music companies. Therefore, the early Internet music industry was attacked and resisted by the traditional music enterprises. Therefore, the development of decibel network has entered a bottleneck period. At this time, Zheng Li is determined to expand other businesses in order to help decibel network get out of the predicament.

The traffic of decibel network is declining. In order to maintain the company's business, Zheng Li is eyeing pornographic services. In 28, Decibel.com established a transfer agreement with a third-party payment platform, and quickly reversed its unfavorable business situation through erotic transactions, with a maximum monthly income of 5 million yuan. As the erotic business grows bigger and bigger, it contributes more and more to the company's income, and even develops to recruit female personnel to provide pornographic services. The later development mode of decibel network, like drug abuse, has already fallen into a vicious circle. In the end, decibel network was reported and seized by the public security bureau after several months of operating pornographic services. However, Zheng Li degenerated from a promising young man born in the 198s to a criminal, and the decibel network also died and stopped operating. The development of online music in China has also fallen into a temporary silence, and a new online music platform is emerging, but this is another story.

conclusion: the introduction of an innovative model will inevitably cause a blow to traditional industries. For example, the rise of Taobao has dealt a heavy blow to offline entities. If the founder doesn't handle it well, it is likely to be severely countered. In addition, if the company encounters difficulties in its development, it should rack its brains and try its best to solve the problem, and simply "violating national laws and regulations" to get rid of the development difficulties is undoubtedly to quench thirst by drinking poison and seek its own death.