When was the headquarters of Baby Friendly Island maternity products established? What is its brand advantage?

Today, with the increasing brand awareness, it is increasingly difficult for consumers to have a sense of trust. Especially in the face of consumers who choose baby products more and more rationally, single stores without brand protection will be difficult to survive. The headquarters of "Mier Port" has nearly ten years' experience in baby products chain operation, and has more than ten direct chain stores. Now it has developed into the largest professional baby products store in South China, and has a strong brand influence and brand reputation in the eyes of consumers. As a "Meiere Port" chain store, it has fully possessed sufficient brand benefits and brand protection. The company's management policy is "Baby-Friendly Island" direct chain stores and "Meiere Port" franchise chain stores, which are also the fields and ways for the company to develop the baby products chain retail market and share all the resources and advantages of the company. 2. Purchasing advantages Because of the small quantity of independent single-store procurement and the need to go through multi-layer intermediate dealers, the cost is bound to be high, the profit margin is narrow and the price competitiveness is low. The chain stores of baby products in Meiere Port are purchased by the headquarters in a unified way and delivered directly to the chain stores at the delivery price, which ensures the huge profit space of the chain stores. The headquarters of "Mier Port" has strong purchasing ability and huge purchasing network, and has unique industry-leading purchasing resources, and has long-term and stable cooperative relations with well-known brand suppliers of baby products at home and abroad. At present, there are more than ten kinds of goods, hundreds of brands and tens of thousands of single items, and we have the right to sell many internationally and domestically famous baby products. Good supplier cooperation and large-scale purchasing volume make the company have great purchasing advantages, and the company's current strong business development progress makes the purchasing advantages more obvious. These purchasing advantages will directly bring more favorable prices, better-selling goods, more accurate market information and more affordable promotion methods to franchise chain stores ... 3. The operating advantages of Baby Friendly Island maternity products are independent single store operation without scientific guidance, information occlusion, lack of after-sales service, difficulty in coping with market changes and poor ability to resist risks. Meiere Port Chain Store has nearly ten years of successful experience in retail operation of baby products chain stores, and enjoys a mature management resource system of its headquarters. There are special departments and personnel in the headquarters responsible for the operation and management of chain stores, including: sales data analysis will help franchisees understand the categories of best-selling goods and unsalable goods, and improve the business structure and sales performance of goods through analysis; According to the analysis of the inventory situation of chain stores and the forecast of future sales, chain stores can purchase and replenish goods more pertinently; According to the problems and difficulties in the operation of chain stores, specific and reasonable improvement suggestions are given to improve the sales performance and profitability of chain stores; In view of market factors, organize various promotional activities to increase sales and expand market share; A perfect customer service system will bring the most extensive and advanced standards and processes to chain stores in the retail industry. The headquarters has a training center, which regularly organizes various training activities at different levels to improve the business skills and management level of chain store employees ... 4. Distribution advantages of baby products in Aiyingdao If a single store purchases separately and in different places, it will increase the procurement cost and make it difficult for products to gain market competitive advantages. Second, because baby products involve more than ten industries, objectively, the purchase channels of single stores are scattered, and it is difficult to guarantee the purchase channels. The headquarters of "Mier Port" has a professional logistics distribution center of nearly 10,000 square meters, which consists of the headquarters logistics distribution center and regional distribution sub-centers. Modern logistics operation management is implemented, and its scale and efficiency are at the leading level of peers. Meiere Port Baby Products Chain Store has a perfect supply system and strict quality control system. Franchisees can easily place orders without leaving home through computer network or fax. The headquarters logistics center will send the purchased goods to the locations of chain stores as quickly as possible through logistics companies, so as to realize one-stop procurement and reduce the procurement cost for franchisees. 5. Time advantage of baby-friendly island maternity products The preparation of baby-friendly goods stores is quite complicated and requires a lot of time and energy. From store location, store design, store decoration, commodity procurement, shelf display, staff training to formal opening, operators who are new to the retail market will feel at a loss. The headquarters of "Mier Port" has established a perfect operation system and standard process for the development of franchise chain business, including: project site selection, store design, on-site decoration, shelf installation, commodity ordering, commodity display, commodity sales, operation management, loss prevention management, logistics distribution, marketing, membership management, financial management, information management, inventory management, employee training, etc. Because of the professional guidance and support of the headquarters, franchisees only need to copy and implement the scheme provided by the headquarters, and it can be completed within 30 days from the project determination to the final opening, so that franchisees can easily open their business.