Brief introduction of Qingdao Jinwang Group

Since Jin Wang started its business with 20,000 yuan 193, it has grown from five employees to more than 3,000 people around the world, with annual sales of 654.38+0.6 billion yuan, export earnings of 654.38+0 billion dollars and profits and taxes of 654.38+0 billion yuan. In a short period of 65,438+02 years, Jin Wang has been implementing the development strategy of accelerating independent scientific and technological innovation and building an international brand at all stages of enterprise development. It has developed into the first listed company in Asia and the third listed company in the world in the daily consumption candle industry. It is the largest manufacturer of candle products with the strongest comprehensive strength in Asia and a high-tech enterprise integrating R&D, design, production and sales. The enterprise has been successively rated as an export famous brand enterprise cultivated and developed in China and a national key high-tech enterprise. Kingking brand was awarded by AQSIQ as a well-known trademark in China and a famous export brand in China by the Ministry of Commerce. After years of international market network expansion, Jin Wang has initially established two core radiation centers in the world, forming an operation mode of market segmentation, complementary advantages, rapid response and brand promotion: First, it is centered on the United States and covers North America and South America. The second is to cover the Asia-Pacific region with China as the center. According to the characteristics of different regional markets, we will take the form of R&D centers, overseas processing trade factories and trading companies to strengthen the three strategic markets of the United States, Europe and Asia, so that R&D, manufacturing and sales will gradually be in line with international standards and take the first step in the international development model.

Qingdao Golden King Group is located in Bentonville, Arkansas, near Wal-Mart headquarters in the United States and Golden King in Los Angeles. It has become the R&D, design and sales center of the group in the United States, with an additional export of100000 USD in 2006. The manufacturing plants in Busan, South Korea and Ho Chi Minh, Vietnam have become important overseas production and processing bases of the Group. By docking with major international markets in Europe and America, integrating the advantages of some Southeast Asian countries and expanding exports to Europe and America, the new trade volume in 2007 was 20 million US dollars. In September 2007, the company plans to increase the capital of Baojing International by USD 654.38+0.58 million, and part of the capital increase will be used to purchase and build new land, plant and equipment and recruit new employees, so as to expand the production scale and improve economic benefits.

Jin Wang's independent Kingking trademark has been registered in 26 countries around the world. Kingking brand products with more than 1200 patents sell well in more than 50 countries and regions around the world. It is the main supplier of daily candle products for 26 Fortune 500 companies, such as Wal-Mart in the United States, IKEA in Sweden and Carrefour in France, and has been rated as "the best supplier in the world" by Wal-Mart Group in the United States for many years. It is the only China enterprise in Wal-Mart with its own brand counter. The leading international R&D center has been authorized by IKEA Sweden and SGS Switzerland as the standard testing organization for candle products.

By expanding the international market, Jin Wang is based in China and radiates the whole world. Jin Wang brand products are sold in batches to major global economic regional markets, and have their own overseas R&D, design and sales network. Jin Wang brand has gained a certain popularity, credibility and reputation in the international market, and began to rank among the internationally renowned brands, and its influence has also increased rapidly with the expansion of the global market. Since 2000, the export sales of Jin Wang's own brand products only accounted for 65,438+00% of the total sales of Jin Wang products. By 2008, the proportion of independent brands has increased to 60%, and most products have entered the high-end markets in Europe and America.

The rapid development of gold has attracted great attention of the party and state leaders. On the afternoon of July 20th, 2008, General Secretary of the Communist Party of China (CPC) Central Committee, president and Hu Jintao, Chairman of the Central Military Commission, accompanied by relevant leaders, went to Jin Wang to investigate the production and operation of enterprises. Jin proposed the strategy of "industrial upgrading", explored the vertical integration strategy from upstream energy resources to terminal market network resources, and optimized the industrial layout. The arrival of General Secretary Hu Jintao greatly encouraged the fighting capacity of cadres and workers in Jin Wang. Everyone is determined to meet the difficulties in accordance with the requirements of General Secretary Hu Jintao, do everything possible to overcome the immediate difficulties, turn pressure into motivation, change challenges into opportunities, accelerate the transformation of economic development mode, promote independent innovation, improve product market competitiveness and international competitiveness of enterprises, improve enterprise management, raise labor productivity, reduce production costs, strive to maintain the good momentum of enterprise production and operation, and achieve new achievements in production and operation.