Effective Strategies of Enterprise Strategic Management

Lead: Enterprise strategy reflects the overall view of enterprises on the future evolution trend of the objective world. It is a related decision made by managers on the basis of comprehensive judgment and analysis of internal and external environment, which has a great impact on the future of enterprises. Different strategies reflect whether the management team of an enterprise has extraordinary foresight.

Effective strategy of enterprise strategic management 1 Establish a good, professional and authoritative corporate image.

1. 1 Cultivate the thinking mode that meets the requirements of enterprise strategy.

Customer thinking, customer service marketing concept. Product thinking, quality will always pursue the first. Being an endless server is also the spirit of an entrepreneur, and each of us is a server, as Jia Changsong of Chang Song Consulting Company once said. Head in the sky, face on the ground? This is really telling everyone that enterprises should serve every customer well. Otherwise,? If you don't serve your customers well, others will serve you? . It tells the true meaning of enterprise serving customers.

Therefore, an enterprise must have a product strategy and product structure, all from the user's point of view. If the product manager himself is not a user and doesn't know the user, it must be a failed product. The product manager should not only know how to make products, but also have the thinking of productization. He should be able to know who the users you serve, what your users' needs are and how to meet them continuously.

1.2 cultivate service brands that meet the strategic requirements of enterprises.

Li & Fung plate making takes excellent quality, value and service as its mission, meets customers' needs and builds an excellent team. In order to cope with the complicated and changeable marketing environment, enterprises work closely with competitors, suppliers and customers in the same industry. Jiangyin Mo Lifeng Plate-making Co., Ltd. formed a strategic cooperation alliance with food terminal suppliers to develop gravure plate-making business.

How to serve customers well with excellent technology and create satisfactory service is the key to success. Complementing this, it is the whole process service technology from obtaining the user's order to executing the contract and then closing the order. These are the whole process from impressing customers to winning orders, satisfying customers, gaining good reputation, and then getting more follow-up orders.

To successfully complete this process, we must think and do things from the customer's standpoint, and do things with the customer's thinking to satisfy customers. The most important thing for survival and development is the company's ability to obtain orders. The excellent execution and completion ability of the company will directly affect the orders that the company can obtain in the future, which is the core to ensure the company's smooth survival and growth.

At present, the well-known brands of enterprise services are Want Want, Laiyifen, Fuma, Pan Pan, Anqi, Hengkang Food, Gu Wu Dojo, Wandashan, A Min, Xiuzheng, Yunnan Baiyao, Sanjing Pharmaceutical, Qingfeng, Chuanhua, Coca-Cola, Master Kong, Danone, Uni-President, Nongfu Spring, Kirin, China Resources, Boli, Anjin and Liu Liu Orchard. The company constantly deletes and selects high-quality customers to realize the strong alliance between enterprises and partners and win-win cooperation.

1.3 cultivate corporate culture that meets the requirements of corporate strategy.

Corporate culture is the soft power of enterprises. With the maturity of theoretical research on corporate culture, the company actively promotes the construction of corporate culture. Refine the cultural system with enterprise characteristics and strengthen the innovation activities of enterprise culture.

Corporate culture is a way of thinking, psychology and behavior with values as the core, which plays a guiding, cohesive, coordinated, standardized and inspiring role in improving productivity and employee quality. ? I do it for everyone, and everyone does it for me? It is Li & Fung's enterprise spirit, innovation is Li & Fung's enterprise soul, actively advocating quality is the life of the enterprise, and brand is the soul of the enterprise. Morality, health, knowledge, respect, trust, responsibility, singleness, professionalism and concentration? Create a good living and working environment for employees for the concept. The straight and tidy roads, green lawns and weeping willows on both sides of the enterprise make people stop. By building a platform for employees' own development, employees can work happily in Li & Fung and realize their dreams.

2 Create a perfect, meticulous and enthusiastic corporate philosophy.

2. 1 Perfect service, excellent quality and harmonious progress.

Our company specializes in processing and producing computer gravure roll. This product is mainly used in food packaging and beverage packaging, and also used in medicine, tobacco, decoration and other industries. High-tech, rated as a national new product, which enterprises strictly abide by? Quality first, customer service? The company's aim is to strictly control the quality, constantly strengthen and improve the company's internal management, so that the company has made great progress. Has been participating in market competition with a good development trend.

From the initial full set of American plate-making assembly lines to the existing 10 plate-making assembly lines, the annual production capacity of electric carving cylinders has reached 1.2 million units. Customer orientation has gradually shifted to some high-end customers. Influential food and beverage companies in the world, such as Uni-President in Taiwan Province Province and Coca-Cola and Pepsi-Cola in the United States, have become stable customers. Domestic color printing enterprises, such as Shanghai Ziquan Label Co., Ltd., have laid a more solid foundation for the further development of enterprises.

2.2 Strengthen enterprises, give back to society and develop harmoniously.

A responsible and caring enterprise, an honest enterprise and a reputable enterprise are competitive enterprises. While becoming stronger and bigger, enterprises do not forget to give back to the society and actively participate in social welfare undertakings. In this year's construction of Changjing Old Street on both sides of a river, the boss of the company generously donated 500,000 yuan on behalf of all employees, which made a certain contribution to the construction of his hometown. As an enterprise's social responsibility, or as an excellent corporate citizen, enterprises should shoulder social responsibility in addition to creating more wealth on the basis of running enterprises well.

As an enterprise grows, it is a responsibility to make some contribution to society. For some needy students from other places, the company will donate some money every year to help them complete their studies smoothly. Do your part to build a harmonious society. So, stick to it? Build a first-class enterprise with the most industry influence? Vision Lifeng Plate Making has always regarded social responsibility as the foundation of its own enterprise development, actively participated in the construction of social welfare undertakings, and took it as its responsibility to promote the harmonious development of society.

2.3 pay attention to the environment, environmental management, harmony and unity.

With the continuous development of society, environmental pollution is becoming more and more serious. Company leaders fully realize the importance of environmental protection, and the awareness of protection has changed from weak to profound. With a positive attitude, we cooperated with Jiangsu Provincial Environmental Protection Department, Provincial Economic and Information Committee's Notice on Environmental Protection Renovation Plan of Electroplating Industry in Indo-China Taihu Basin and Wuxi's Notice on Printing and Distributing Special Renovation Work Plan of Electroplating Industry in Wuxi, and spent a lot of financial and material resources on specific implementation and rectification. Realize all-round fine management, improve the environmental management level of the enterprise itself, and make the company realize leap-forward development in the future.

3 Conclusion

Research shows that entrepreneurs' thinking and strategic management ability play an important role in the long-term development of small and medium-sized scientific and technological enterprises. To grow and develop, an enterprise must establish a set of long-term development mechanism, including the strategic orientation of enterprise development culture, talent training plan, good corporate reputation and so on.

Practice has proved that how far an enterprise can go depends on its own values, which is the cornerstone of enterprise strategy and resistance to temptation. Enterprises should not only establish a scientific strategic system, but also be good at encouraging the spontaneous generation of strategies. Jiangyin Mo Lifeng Plate Making Co., Ltd. strives to become a first-class high-tech enterprise with the most industry influence. Combined with our own strategic management thinking research, through excellent quality, good brand value and service to meet customer needs, we are constantly pursuing Excellence and striving for perfection, and are committed to building a century-old enterprise with a lasting foundation.