The way out for online vocational education is coming. How to enter the new outlet of vocational education?

Driven by huge market demand and high-quality policies, vocational education has welcomed more players. At the same time, with the industrial upgrading and technological changes, breakthroughs in digital technologies such as artificial intelligence, big data and real-time interaction have also brought new growth points to the vocational education market.

In the ever-changing environment, how can educational enterprises make use of technical force to bring about the high-quality development of vocational education and how can they occupy an advantageous position in the competition?

165438+1October 3rd, RTE2022 Real-time Internet Conference Education Forum was held online.

Vice President of Qianfeng Education, Executive Dean of Teaching and Research Institute, CEO of Boso Technology, Ge, Partner of Dolphin Capital, Hao Lunyu, Vice President of Wang Sheng Vocational Education, Zheng Zhe, Vice President of Scene Video Operation, and Industry-University-Research, Head of Global Online School, gathered together.

The future of vocational education in China lies in the new vocational education curriculum.

Since 20 19 education policy change, vocational education curriculum has become the main education curriculum full of government encouragement, capital support, future opportunities and development opportunities.

On the other hand, China's newly born population is less than100000 this year, which has entered an era when the structural contradiction between talent supply and demand is prominent, and vocational education has become an important means to fill the talent gap.

On the other hand, China lacks skilled talents, and there is a serious shortage of talents in the fields of information technology, aviation, numerical control, ocean, rail transit, new energy, ICV, electric power, agricultural machinery, new materials and medical care.

By 2035, 700 million employment backbones, including secondary vocational, higher vocational and vocational college graduates and on-the-job employees, will face the demand of career renewal and transformation.

At present, there are about 1000 middle schools, junior colleges, applied undergraduate schools and vocational undergraduate schools in China, and the number of trainees can only cover about 30 million people every year.

Ten key fields, such as new engineering, new agricultural science and new medicine, which the Ministry of Education and the Ministry of Industry and Information Technology are striving to build will face new opportunities for technical talent innovation and vocational education, and the market scale of new vocational education courses will reach one trillion.

Because the new skills come from the industry, the new vocational education opportunities for Party C and Party B lie in the integration of production and education.

Under the background of industrial internet, all walks of life are upgrading in combination with technology, and new vocational education emerges one after another, all of which are inseparable from the real-time interactive ability provided by enterprises like Shengwang.

Ge Wen Wei believes that industrial integration, industrial colleges, integration of production and education, and new educational infrastructure can provide unlimited possibilities for many people who are interested in new vocational education.

In the future, the new mechanism of vocational education will mainly face four directions. First of all, the introduction of digital technology covers 700 million people. The second is to build a cooperative ecosystem including industry, training, employment and students; The third is to optimize the path of vocational education, so that 20% students will enter the field of basic research and 80% students will optimize the application field. Fourth, strengthen the encouragement of the whole society and increase the capital investment in vocational renewal and vocational re-education.

Live broadcast has become the central defect of educational institutions.

Undoubtedly, vocational education is an important market worthy of continuous investment and development.

Driven by three important factors: economic, policy and technological strengthening, the market size of vocational education is expected to reach more than one trillion yuan in 2022, and it will grow at a growth rate of more than 10% year by year.

While the industry is developing steadily, the competition in the industry is becoming more and more fierce. How should racetrack players deal with it? Hao Lunyu, the head of vocational education in Sound Network, pointed out that online live interaction will be the core defect for vocational education institutions to enter the Red Sea.

First of all, from 20 16 to 2025, the growth rate of online vocational education will exceed 14%, and the online service mode will reach 40% in 2020, which is superior to the overall vocational education in scale and growth rate.

Among the top 200 educational institutions surveyed by Sound Network, more than 90% have put forward OMO and online service mode on the basis of the original expression mode, and the trend and direction of online vocational education has become the unanimous choice of the industry.

Second, online live interaction can effectively improve the operational efficiency of vocational education institutions.

On the supply side, by introducing the offline operation service model, online and offline complementarity can be realized at the user layer, system layer, basic data and service layer, so as to better serve customers and greatly improve the operational efficiency of various educational institutions.

On the demand side, online mode not only breaks the limitation of time and space, but also greatly improves learners' learning efficiency and learning experience.

Feedback shows that the solution provided by voice network reduces the customer's stuck rate by more than 66.7%, improves the online interactive learning experience and online time of students, and improves the student conversion rate by more than 25%.

However, the online live broadcast scene of educational institutions is very complicated, and it is necessary to propose differentiated solutions for delay level, interactive demand and program cost.

For the quality and experience of audio and video, education users put forward high requirements in three dimensions: fluency, high image quality and stability.

Educational institutions also generally call for content copyright protection solutions, including content encryption, anti-theft records, multiple authentication and so on.

This brings severe tests and challenges to organizations engaged in OMO and online change.

According to the typical pain points and core situation of vocational education industry, a set of SDK provides audio and video services to meet different teaching scenarios and different delay levels, and organizes online live interaction.

Exploring technical motivation and sticking to the initial intention of online education

For more than ten years, educational institutions have taken the development path of content-driven, service-driven and technology-driven.

Today, the big data question bank solves the time cost problem of communication between teaching AIDS and students. In addition to low-latency interaction, the scene of providing one-to-one and one-to-one customized services has been fully activated, and many vocational education institutions provide 24-hour intelligent Q&A and hardware.

The business model of education is very simple, but the path of eco-business is very complicated.

Zheng Zhe, vice president of video operation, said in a live speech that vocational educators are facing a changing ecology, especially the changes from online education scenes.

Online scene migration is the general trend.

In the next 5- 10 years, XR and low-delay RTC technology will be widely used in major educational scenes, and the field of immersive education will also become a potential educational scene.

The essence of education lies in the value pursuit of the whole era.

The first stage is the era of large-scale construction and production in China. Everyone is very concerned about physical assets, and vocational education institutions such as Lan Xiang and Xinhua are at the forefront.

The second stage focuses on intangible assets and virtual services. With the outbreak of the Internet era, brands such as New Oriental and Zhihu are far ahead in the education industry.

The third stage is to pay more attention to service assets and service times, and pursue "ready-made" and "everyone has consultants".

Zheng Zhe believes that the new vocational education institutions will keep up with this wave of technology and walk in the forefront of the times.

Where is the end of vocational education under industrial transformation?

At the round table, many guests said: "Where is the end of vocational education under the transformation and upgrading of the industry?" . Had a heated discussion.

Zhao Guoqiang thinks that the production logic of K 12 is difficult to get through vocational education, and the actual development is less than expected.

Therefore, the challenge of educational institutions is likely to come from the original customer acquisition channels, business methods, product form competition and the new model brought by non-pan-educational institutions.

Compared with K 12 exams such as textual research, there are only two roles of training institutions and users, and vocational education has a new role of employing enterprises and employers, which needs to solve the recruitment problem of enterprises.

In the future, vocational skills will accompany the life cycle of all users' occupations. The end point of vocational education is a comprehensive human resource solution.

Chen Chuan said that employees should not be too worried about competition and blindly follow the unreasonable behavior of the market. At this stage, it is more important to teach every student well and serve every enterprise and university well according to their own rhythm and the laws of the education industry.

The core logic of vocational education is the appreciation of human capital, which is also the lowest factor for the appreciation of social property capacity.

At present, the more successful vocational education is the dual system model in Germany, which has really mobilized the strength of enterprises, universities, countries and students. However, the enterprises with the most urgent demand for talents in China have not participated in vocational education, and the strength of vocational education is relatively weak.

Chen Zhifei, CEO of Bosso Technology, believes that education is a track that needs years of accumulation and precipitation. Educational institutions must focus on content research and development and curriculum services, adhere to the correct business philosophy, polish products through creativity, and provide good services in order to finally occupy a place in the market.

Regarding whether educational institutions should carry out interactive upgrade between online and live broadcast, he said that the famous teacher class has great market appeal and is suitable for video lessons, but education itself is a service industry, and it is a very important trend to let more teachers return to interactive education.

At this forum, six industry experts shared their profound views on vocational education, teaching research and industrial development. * * * They also discussed the position of vocational education in the transformation and upgrading of the industry, and always stood in the position of personal lifelong learning and asset appreciation of vocational education users, and assumed the industrial and social responsibilities of enterprises.

(Ke Yan)).

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