Withdraw to JD.COM.

165438+1On October 24th, JOYBUY, a global sales platform located in JD.COM, announced that it would stop operating its existing business on February 9th, 2002165438 due to the company's strategic development.

JD .COM's original global B2C platform will be upgraded to a cross-border B2B trading and service platform to better serve global buyers and sellers.

The latest quarterly financial report shows that the omni-channel GMV in JD.COM increased by 100% year-on-year, and the net income reached 2 187 billion RMB.

The domestic business is stable and promising, and the overseas e-commerce platform is closed at this time. What is JD? The intention of COM?

"We are confident to bring our accumulation in retail infrastructure, from logistics to supply chain and technology, to the whole world!" In JD. In 2020, Liu said this in an internal letter to him.

Unlike Ali, it was not until 20 15 that JD.COM began to explore export business. At first, JD. COM's global sales business only opened English and Russian stations, and opened a Spanish station store on 20 18. According to JOYBUY official website, at present, JD.COM can sell goods to more than 200 countries and regions around the world.

However, JD.COM, who entered the company too late, ran into trouble at the first step of overseas business.

1999, Alibaba established Alibaba International Station, specializing in B2B cross-border trade. Later, Alibaba launched AliExpress, a B2C cross-border export platform, and Tmall International, a cross-border import platform, on 20 10 and 20 14 respectively, and established a C-side cross-border import and export trade channel.

Russia is the "main position" of AliExpress. The development of AliExpress in Russia is relatively mature, and it has now accounted for more than 35% of the market share of Russian cross-border e-commerce. It is a challenge for JD. Ali to choose to do overseas business in Russia.

After several years of layout, in Thailand and Indonesia, JD.COM. COM's international business performance has improved, which can be regarded as support for JD.COM. COM's face In September this year, JD.COM and Thailand disclosed data that the total GMV of JD.COM and Thailand will increase by 170% in 2020, and Jingdong Express also performed well. More than 95% orders in Bangkok can be delivered the same day, and 85% orders in China can be delivered the next day.

However, compared with JD. Compared with the data of AliExpress, we can find that JD.COM is still far behind in B2C cross-border business.

In terms of website visits, JD.COM and AliExpress have about 448 million global monthly users respectively. COM's most active Indonesian business has only about 200,000 monthly users.

The JOYBUY main station closed in the announcement only has a poor monthly global visit of 1.27 million.

It can be said that JD. COM's first voyage to sea was not smooth. No matter the market choice or the number of users, there is still a long way to go compared with Ali, who has been deeply cultivated for many years.

It's a long way to Xiu Yuan. I'm going up and down!

Brother Dong, who has a bad temper, has never been a person who gives up easily. Since the start is not good, adjust your posture before entering.

Although the flow of overseas business can't be compared with that of Ali, JD.COM is good at building a global logistics system and overseas intelligent warehousing.

Subsequently, JD.COM cooperated with major cross-border e-commerce platforms through various layout methods to achieve diversified operations.

For example, the above-mentioned JD.COM Indonesia Station is a joint venture between JD.COM and a local Indonesian company. In June of 20 18, JD.COM invested heavily in Tiki, a Vietnamese e-commerce platform, and increased its shareholding in 20 19, becoming the largest shareholder.

Originally located in JD.COM, we chose to reach a strategic cooperation with Yandex on June 20 19. Russian e-commerce platforms Market and Yandex. The market is related to goods in JD.COM.

After that, JD.COM caught up with Google, the king of global traffic. 2065438+In August 2009, JD.COM Global Sales announced that it had reached a cooperation with Google Shopping to introduce the hot products of this platform into Google's product pool, and at the same time, help it attract investment in China.

JD.COM used this trick at Wal-Mart. In 20021year, JD.COM cooperated with Wal-Mart to introduce China supply chain into Wal-Mart. Open a store in JD.COM Wal-Mart, recruit high-quality export sellers from China to supply the store, and JD.COM is responsible for the operation and management.

At present, JD.COM and Wal-Mart have completed the first round of cross-border e-commerce seller investment in China, and more China sellers will be introduced into Wal-Mart's open platform.

It is worth mentioning that June 24th 165438+JD. COM announced the suspension of global sales business, and attached a message, "This cancellation of cooperation is only for online trading business of JOYBUY platform, and will not affect the sales of merchants on the tripartite platform."

When we opened JD.COM's business introduction page. COM, we found that JD.COM has reached cooperation with many world-renowned e-commerce platforms such as Wal-Mart, Yi Bei, Google and Cdiscount.

As the saying goes, "If I can't beat you, I will join you", and becoming a partner is a wonderful move.

(JD .COM overseas station cooperates with multiple tripartite channels)

In addition to cooperating with large companies, in that internal letter, Liu also said that he would pave the way for overseas markets. Only by building roads and bridges can China brand succeed overseas!

At present, JD.COM has established a full-link transportation system including air transportation, overseas warehousing and terminal distribution. According to the data, as of the first half of 20021,JD.COM has about 50 bonded warehouses and overseas warehouses, which can reach more than 220 countries and regions with a total management area of over 500,000 square meters.

At the same time, JD.COM also has nearly 1,000 international transportation routes, such as self-operated chartered flight, international shipping, China-Europe trains and international trucks, and the international supply chain network reaches more than 220 countries around the world. In the second half of this year, JD.COM successively opened a number of transport routes, including Nanjing-Los Angeles, Shanghai-new york and Hefei-London.

In 2020, JD.COM also invested in building Yuncang, a B2B trading platform for bulk commodity export, which has advantages in core links such as international retail channel management, dynamic inventory management, cross-border logistics and overseas warehousing and distribution services. At present, the storage area of Dajian Yuncang is about 230,000 square meters.

So, JD. The real intention of closing B2C business is to temporarily retreat behind the scenes, take the lead in logistics and open up the supply chain, thus realizing globalization. Become a tool platform similar to "highway".

Repairing bridges and paving roads has a long way to go!

But not JD. The goal of COM is only to become an overseas logistics chain platform.

At the beginning of March this year, the ecological innovation project team of JD.COM International Department began to recruit people, including business leaders, commodity operation, export service management, market promotion and import service management. Most of the above positions require candidates to be familiar with the characteristics of Wei Meng, Zan, Shopkeeper, WooCommerce, Shopify, Shopline and other ecological platforms.

The recruitment also shows that the eco-innovation project of JD.COM International Division works closely with industry partners to build a closed-loop ecosystem including goods, advertisements, channels and other services through SaaS technology products and supporting operations based on supply chain.

SaaS business? Simply put, it is an independent in-station business. It can help businesses to quickly establish their own online stores without entering major e-commerce platforms. For large platforms with higher and higher cost of opening stores, building independent stations is a new choice for many small and medium-sized businesses.

For example, the collapse of Amazon in May this year attracted a large number of merchants to decide to build their own independent stations; The first online store in Zhihu also chose to open a shop on the praised platform of SaaS providers.

Moreover, the current e-commerce platform business competition is too fierce, and players such as Amazon, Yi Bei, AliExpress and Wal-Mart have formed a moat-like scale advantage. JD.COM wants to fight head-on, and the odds are too small.

Choosing to be an independent station is a new direction. For example, Shopify, which ranks first in the track, has a net profit of1148 million US dollars, up by 501.06% year-on-year; Operating income was $65,438+065,438+$24 million, a year-on-year increase of 46.43%.

Even in the last quarter, the monthly visits of Shopify Independent Station reached11600,000, exceeding the monthly visits of Amazon11650,000.

Fortunately, Shopify hasn't explored this treasure land of China. At present, the investment ratio on the platform is only 10%, which just leaves the opportunity for everyone. Domestic players are still in their infancy.

Even Zan, which has been listed, is now facing large-scale losses and may even withdraw from the market. There used to be a head enterprise, JD.COM. It's not too late to enter COM!

Building bridges and paving roads is not a simple logistics chain, but an integrated SaaS technology platform, which is more in line with JD.COM. The strategic positioning of COM.

Influenced by the anti-monopoly policy of "choose one from two", JD.COM has gathered a large number of high-quality merchant resources, which has obvious advantages. It is reported that by the end of 2020, JD.COM has launched a SaaS e-commerce platform. In its introduction to official website, one of Shang Ling's core advantages is cross-border sales!

Take logistics as the leading factor and SaaS supply chain services as the supplement to realize globalization. JD。 The strategy of COM has taken shape!

JD.COM's layout is ingenious, and the giant is coming.

In order to build the whole supply chain, JD.COM needs to accumulate domestic high-quality industrial belts, master core business resources, and replenish ammunition for future development.

But on the one hand, JD.COM is expanding overseas, and on the other hand, overseas giant Amazon is also eating into the domestic market.

In June this year165438+1October 19, Amazon established the first industrial goods collection operation center in China, located in Yiwu, the core of e-commerce in China. At the same time, the Yiwu Service Center of Amazon's global logistics team was officially opened.

Amazon Global Logistics also signed a strategic cooperation with Yiwu Lugang Electric Mall, marking a new stage of cooperation between Yiwu and Amazon.

It is understood that the Amazon Yiwu warehouse covering an area of 3,000 square meters was put into trial operation in September, and has provided goods collection services for more than 20 local e-commerce companies so far.

Through this move, Amazon will further expand the China market and seize the core industrial belt in China.

In addition to Amazon, the old rival Ali also seized the sea boom of core business. This year's double 1 1, Tmall helped many high-quality industrial belts achieve rapid growth in the sea.

For example, the overseas sales of Fujian sports industry increased by nearly 50% year-on-year; Foshan Shunde small household appliances industrial belt, the sales to sea achieved double-digit growth year-on-year; Foshan furniture and home furnishing industry belt, overseas sales increased by 125% year-on-year!

From front to back, JD. COM's strategic shift strategy seems bright, but it still faces many challenges. In addition to the advantages of supply chain, overseas markets in the future should also cultivate advantageous industries and form competitive advantages!

So far, JD. The overseas distribution of COM has achieved initial results. With the help of JD.COM, Wal-Mart launched the integrated logistics and distribution business WFS in August 2020, which set a benchmark for Amazon's FBA.

According to the statistics of Digital Commerce 360, Amazon, which has been firmly occupying the first place in the market, has less and less market share.

In 2020, Amazon only accounted for 3 1.4% of the US e-commerce market, while this figure was 43.8% in 20 19. The accelerated development of competitors robbed Head of its market share, including Wal-Mart and JD.COM. COM partners, second to none.

JD.COM, which has retired from the background, has been giving full play to its supply chain advantages. JD.COM is the only one who has the ambition to pave the way for domestic enterprises and help them go to sea together. Just like fourteen years ago, JD.COM, whose annual income was less than 500 million, still invested 3.5 billion yuan to build Jingdong Logistics in the face of accusations. Customs clearance is difficult!

Related Questions and Answers: Related Questions and Answers: The British Prime Minister met with Liu, and within two months, the politicians of the three countries contacted each other. what do you think? On February 6th, British Prime Minister May met with Chairman and CEO Liu and his party at the residence of British Ambassador to China. JD.COM Group announced that during theresa may's visit to China, JD.COM Group signed a memorandum of understanding with DIT to sell 2 billion pounds of British products in the next two to three years.

It is not difficult to understand that Liu Neng, a Fortune 500 company and the founder of the company, came into contact with the dignitaries of the three countries within two months. At the same time, we can also see from here that the group headed by Liu has a great influence in the world.

JD.COM is to let people know that e-commerce can also provide products and services like or better than offline. Up to now, it has been practicing this concept. From the very beginning, JD.COM advocated cash on delivery, which is the most suitable payment method for consumers' online shopping concept. Once launched, it was well received by all parties. Nothing is more important than the interests of consumers. Similarly, in the field of after-sales service, JD.COM can never rub the sand in his eyes.

Perfect logistics after-sales service has made JD.COM. The advantages of COM are infinitely magnified. Jingdong Logistics, which was losing money in the early stage of JD.COM, stood out among many logistics companies, accelerated the delivery speed of parts and improved the customer experience in disguise. I bought it in the morning, arrived in the afternoon, bought it at night, and arrived the next morning. This was an experience at that time.

As the largest online retailer in China, together with Amazon, Apple and Google, it has become one of the six Internet companies in the world's top 500. At present, it can reach more than 900 million users in China and provide hundreds of millions of middle-class families with quality goods and services. JD.COM is also one of the most commonly used shopping platforms for English speakers in China. Nearly 300 million users have generally received higher education and English learning.

With the continuous improvement of people's income level, consumer demand is also escalating. At present, the demand of domestic consumers for global quality goods is growing. In this case, JD.COM, which can accurately reach this group of people, naturally becomes a platform that global businesses are eager to enter.