Preparatory plan for Chinese fast food enterprises

The era of knowledge economy requires young college students to shoulder the historical responsibility of starting their own businesses, and the increasing employment pressure pushes more and more college students onto the road of starting their own businesses. The following is my preparation plan for Chinese fast food business for your reference. Welcome to read!

Chinese fast food business preparation plan 1 1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street of Weihai Road. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

The owners of urban fast food restaurants are restaurant managers and chefs, all of whom have 6 years of catering experience. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs () million yuan of venture capital, of which () million yuan has been raised and the remaining () million yuan has been loaned to the bank.

Second, the business objectives

1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost 1 year.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.

Third, the market analysis

1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road commercial pedestrian street, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors:

There are four competitors in the vicinity of fast food restaurants in urban areas, including 1, and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. ? Fast food restaurants operate both Chinese food and western food, which are more expensive and have few customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched? Good quality and low price? And other marketing strategies, and strive to occupy a place in the fierce market competition.

Fourth, business plan.

1. Fast food restaurants are mainly for the public, so the price of vegetables is not too high, which is low.

2. Vigorously develop convenient snacks, with a wide variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.

Be ready to develop new products at any time to meet the changing market demand. For example, what are the goals for this year? Delivery home? Service.

5. business hours: early? It's late

6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.

Verb (abbreviation of verb) personnel plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:

1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.

Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and learn labor discipline and various rules and regulations.

3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.

Intransitive verb sales plan

1. Conduct a series of publicity work before opening to introduce our store to consumers? Good quality and low price? Sales strategy, and will issue questionnaires to improve our products and services according to the needs of consumers.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.

4. A gift certificate with a monthly consumption of 100 yuan 10 yuan, a gift certificate from 200 yuan to 20 yuan, and so on.

Seven. financial plan

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

Our fixed assets are () ten thousand yuan.

Desk and chair () cover

Business area () square meters

Refrigerator (table)

Some stoves

2) What is the daily working capital?

(Mainly used for emergency and temporary procurement)

3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.

Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.

Chinese fast food business preparation plan 2 I. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.

2. The city fast food restaurant is located in the commercial pedestrian street. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

The owners of urban fast food restaurants are restaurant managers and chefs, all of whom have 6 years of catering experience. With our wisdom, cleverness and dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs venture capital of RMB 10000, which has been raised and the remaining RMB 10000 has been loaned to the bank.

Second, the business objectives

1. Because of the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial pedestrian street and recover the cost 1 year.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.

Third, the market analysis

1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in commercial pedestrian streets, accounting for about 50%; Students from surrounding schools, shop staff and residents of the community account for about 50%. The number of tourists is abundant and the consumption level is low.

3. Competitors:

* * * * There are four main competitors of fast food restaurants in nearby cities, among which 1 and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. ? Fast food restaurants operate both Chinese food and western food, which are more expensive and have few customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched? Good quality and low price? And other marketing strategies, and strive to occupy a place in the fierce market competition.

Fourth, business plan.

1. If the owner of a fast food restaurant faces the public, the price of vegetables is not too high, or it is low.

2. Vigorously develop convenient snacks, with a wide variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment. Be ready to develop new products at any time to meet the changing market demand. For example, what is the purpose of this year? Delivery home? Service.

5. Business hours: morning till night!

6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.

Verb (abbreviation of verb) personnel plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:

1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.

Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, the recruited personnel need to receive 2 months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and learn labor discipline and various rules and regulations.

3) Take the exam, and those who fail will be suspended from school, and 20 wages will be deducted until they are qualified. If you fail to pass the exam three times, your salary and welfare will be deducted in the month.

Intransitive verb sales plan

1. Conduct a series of publicity work before opening to introduce our store to consumers? Good quality and low price? Sales strategy, and will issue questionnaires to improve our products and services according to the needs of consumers.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.

4. A gift certificate with a monthly consumption of 100 yuan 10 yuan, a gift certificate from 200 yuan to 20 yuan, and so on. Seven. financial plan

All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all ordering menus and receipts must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the property of the hotel is damaged without reason at work, it will be deducted from the salary or bonus of the responsible person. `

Do business easily with wisdom, do business easily 1) Our fixed assets () 10,000 yuan tables and chairs () sets.

Business area () square meters

Refrigerator (table)

Some stoves

2) What is the daily working capital?

(Mainly used for emergency and temporary procurement)

3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.

Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.

Eight. appendix

Appendix 1 legal requirements

In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming the human body, safeguard people's health and enhance people's physique, the requirements of relevant national and local laws and regulations are strictly observed as follows:

A, food production enterprises and food vendors must first obtain the hygiene license issued by the administrative department of health, can apply for registration to the administrative department for Industry and commerce, without obtaining the hygiene license, shall not engage in food production and business activities.

Food producers and business operators shall not forge, alter or lend hygiene licenses.

Two, the food production and operation process must meet the following health requirements:

(a) keep the internal and external environment clean and tidy, and take measures to eliminate harmful insects such as flies, rats and cockroaches and their breeding conditions.

(2) A food production and marketing enterprise shall have a factory place for processing, handling, packaging and storing food raw materials that is suitable for the variety and quantity of products.

(3) There should be corresponding facilities such as disinfection, dressing, washing, sorting, lighting, ventilation, anti-corrosion, dust prevention, fly prevention, rat prevention, washing, sewage discharge and garbage and waste storage.

(4) The introduction of equipment and technological processes shall be reasonable, so as to prevent cross-contamination between food to be processed and directly imported food, raw materials and finished products, and food shall not come into contact with toxic and unclean substances.

(5) Tableware, drinking utensils and containers for straight food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.

(6) The conditions of containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe and harmless, kept clean and prevented from food pollution. (7) The food for direct entrance should be packaged in small packages or non-toxic and clean packaging materials. (eight) food producers and operators should always maintain personal hygiene, and must wash their hands and wear clean work clothes when producing and selling food; When selling direct selling food, you need to use selling tools. (9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.

(10) The detergents and disinfectants used shall be safe and harmless to human body.

Three, prohibit the production and operation of food:

(a) corruption, rancidity, mildew, moth-eaten, unclean, mixed with foreign objects or other sensory abnormalities, which may be harmful to human health.

(2) containing or contaminated by toxic or harmful substances, which may be harmful to human body.

(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.

(four) meat and its products that have not passed the medical and health inspection or inspection.

(5) Birds, mammals, aquatic animals, etc. And articles about their deaths due to illness, poisoning or unknown causes.

(six) the container packaging is unclean, seriously damaged or the means of transport is unclean, resulting in pollution. `

(seven) doping, adulteration, forgery, affecting nutrition and hygiene.

(8) Processing non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.

Four, accept the food hygiene supervision and inspection of the polar health department on schedule.

Preparation plan of Chinese fast food enterprise 3 I. General situation of the enterprise

Main business scope:

Catering services: fast food and related products.

All kinds of soft drinks

Enterprise type:

□ Manufacturing □ Retail □ Wholesale? Service □ agriculture

□ Emerging industries □ Traditional industries □ Others

Previous relevant experience (including time):

Second, the personal situation of the author of the business plan

1999? XX lobby manager

XX？ XX cashier

XX？ XX property management

Educational background and related courses (including time):

1987 graduated from high school

Marketing skills training in 2000

Financial consultant training in 2003

SYB training in 2006

Third, the market evaluation

Target customer description:

1. Target customers: employees, students and fashionable youth.

2. Eating habits of target customers: those who are used to eating quickly and conveniently at work and leisure.

3. Personality characteristics of target customers: people who like a relaxed environment and are willing to spend more time on meals.

4. Taste characteristics of target customers: combine Chinese and western tastes with fashion, and accept fresh varieties quickly.

Market capacity or expected market share of the enterprise:

The restaurant is located in a relatively surrounding area with a radiation radius of 500 meters. Fiona Fang is about 0.8 square kilometers with a high population density. 80 thousand people. Huayuan Industrial Park and Fukang Road Economic Belt are mainly employees of the company. There are more than 20 Internet cafes in Wangdingdi and Tiantuo South, and there are several middle schools and vocational colleges in Tiantuo South. The target customers are well-constituted, including operators, managers and employees of small and medium-sized companies, outsiders, students, freelancers and leisure entertainers. From the analysis of their life, work and income, the proportion that meets the characteristics of target customers is high, and the dining time of all kinds of personnel is clear and the flow is balanced.

Market capacity or expected market share of the enterprise:

The geographical location of this restaurant is a newly developed area, and the number of various enterprises and companies is increasing. At the same time, Internet cafes and other places where young people are concentrated are also developing rapidly, and the number of target customers is growing steadily.

Main advantages of competitors:

1. It has a long operation time and a fixed customer base.

2. Low cost brought by informal operation.

3. Low cost brought by using low-quality raw materials.

4, not the pursuit of scale, the flexibility brought by small batches.

5. Advantages of low labor cost.

Major disadvantages of competitors:

1, informal operation, lack of advanced management concepts and clear enterprise development goals.

2. Non-standardized and standardized processing methods make the cost relatively difficult to control.

3. In most cases, in addition to regular customers, waiting for customers to come to the door lacks active management, and it is not marketing.

4. Low-cost labor corresponds to relatively low personnel quality.

5. Most of them have no brand concept.

The main advantages of this enterprise over its competitors:

1, advanced concept and standardized management.

2. Standardization of products and services, which brings stable product quality and controllable cost.

3. Good marketing ideas and proactive marketing methods.

4. Create a good corporate image and brand, and bring more stable customer resources.

5, staff training, improve quality.

Compared with competitors, the main disadvantages of this enterprise are:

1, short operation time and insufficient capital accumulation.

2. The operation is creative, but compared with competitors, even in the process of standardization, the early benefits may be lower.

3. Although training while operating can improve the quality of employees and reserve talents, it will increase costs.

4. There is no stable business situation in the initial stage of starting a business.

5. Because of the variety of products, the cross management of products and time is relatively complicated.

Fourth, the marketing plan

1, product

Lunch: convenient, fast, nutritious, hygienic and fresh, combining Chinese and western.

Dinner: standard service

2. Price (omitted)

Step 3: Location

(1) Location details:

Address: Chuxiong Road, Nankai District

Area (square meters): 70 square meters

Rent or construction cost: 3,000 yuan

(2) The main reason for choosing this address:

The geographical location of this area is superior, with Huayuan Industrial Park and Fukang Road Commercial Belt around it, and the population density and target customers are ideal. At the same time, it is close to the vegetable wholesale market and the second refrigeration plant. It is very convenient to buy in buy buy, which is conducive to buying high-quality raw materials and reducing transportation costs.

(3) Sales method (select one and type? ):

Will sell or provide products or services to: end consumers □ retailers □ wholesalers.

(4) Reasons for choosing this sales method:

Directly facing the consumer terminal, the service cost is relatively low, and effective cash flow can be formed at the same time.

Step 4 promote

Personnel sales promotion:? cost forecast

Advertising:? cost forecast

Public relations:? cost forecast

Business promotion: newspaper advertisements, business cards:? Cost forecast: 500 yuan

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

? Individual industrial and commercial households □ Limited liability company

□ Sole proprietorship □ Others

□ Partnership enterprise

Name of proposed enterprise: Saijia fast food restaurant

Employees of the enterprise (please attach the organization chart of the enterprise and the job description of the number of employees, see attachment 1):

Working monthly salary

Owner or Manager Manager 1500 yuan

In charge of the kitchen 1 Operator 2 800 yuan? three

Lobby Manager 1 Attendant 2 800 yuan? three

Business personnel 1 1000 yuan

Business license and permit that the enterprise should obtain:

Type estimated cost

Enterprise Business License 200 yuan

Tax Registration Certificate 200 yuan

Health permit 200 yuan

***600 yuan

Legal responsibilities of enterprises (insurance, employee salaries, tax payment):

Category estimated cost

Insurance 500 yuan/year

The salary is 5800 yuan/month.

Taxes are based on sales.

Financial planning of intransitive verbs (omitted)

Seven, enterprise organization chart

manager

Kitchen supervisor, lobby supervisor, business personnel

/ / /

Operator, waiter, waiter

Eight. Description of employee's job responsibilities

1. Manager: responsible for decision-making and overall daily management of the enterprise, as well as financial management.

2. Person in charge of the kitchen: responsible for the management, hygiene supervision and tool cleaning supervision of the kitchen, having the right to check the raw materials purchased by the business personnel, and having the obligation to report suggestions to the manager and participate in the normal operation of the kitchen.

3. Kitchen operator: responsible for processing raw materials into required shapes, cleaning kitchen hygiene and cleaning processing tools, and obliged to obey the management of the person in charge of the kitchen.

4. Person in charge of the lobby: responsible for the daily management, hygiene supervision and service quality supervision of the lobby, with the right to inspect all finished and semi-finished products provided by the kitchen, and obliged to report to the manager and participate in the normal work of the lobby.

5. Service personnel: responsible for providing reasonable and effective services to customers, cleaning the lobby and washing tableware, and obliged to obey the management of the person in charge of the lobby.

6. Business personnel: responsible for raw material procurement, business promotion, equipment management and contact with relevant departments to solve problems, and have the obligation to report to the manager.