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Where is the wisdom of auto show
In recent years, no matter how big the auto show is, there is always such a topic. Although this year's Beijing Auto Show came late, it still gave the answer of the last issue mercilessly, and also vaguely revealed the "pre-judgment" of the next issue. Today, Lv Yuan Auto Show shows you the essence through the phenomenon.
"Smell a little crisis."
According to media statistics, the number of new car-making forces participating in this year is less than 10, while the Shanghai Auto Show, which opened in April 20 19, once reached 17.
Tesla, Weilai and Weimar arrived as scheduled; Tucki, Cyrus, Skyline, He Zhong, Takahashi Xixi made their debut; However, Aichi, Future, Zero Run, Bojun, Baiteng, Singularity, etc. Never seen it. In addition, Li, who successfully went to the US IPO in July this year, did not show up.
"No money, no car." This is the simplest and clearest.
In the past year, the automobile manufacturing market was in turmoil. The reduction of subsidies for new energy vehicles has rapidly reduced the popularity of new forces to build cars. Many companies that have not been mass-produced have closed down before and after the epidemic, and the gradual withdrawal of capital has made this industry miserable.
According to statistics, in the first half of 2020, the new car-making forces only publicly raised no more than five times, and the accumulated amount was only1300 million yuan. If the largest single round of financing created by Weimar not long ago was 10 billion yuan, it was only 23 billion yuan, while in the same period of 20 17, the figure was about 96 billion yuan.
Nowadays, the new car-making forces feel that financing is not easy, and they are also saving a lot of money. Obviously, attending the auto show has become an unnecessary expense of "saving the province".
"The investment in the auto show is too high, there are too many exhibitors and the voice is too loud. For us, the input and output of the exhibition do not match. " Aichi Automobile said that as a start-up company, it needs to "live within its means" and save costs as much as possible.
For Li Lai, who is famous for "digging and searching", it is estimated that this is also based on such considerations, spending every penny on the cutting edge and trying to maintain the healthy operation of the capital chain.
No, maybe it's to live better. And some car companies even have a slim chance of survival, and naturally they can't come.
For more than a year, under the pressure of lack of funds, including Bojun, Baiteng, Singularity, Eknik and so on. , almost came to the brink of bankruptcy. Among them, Bojun, who has not yet achieved mass production, is in a business crisis. In June this year, Huang Ximing, CEO of Bojun Automobile, sent an internal letter acknowledging that the company had no assets to sell, which was regarded by the industry as Bojun's statement of giving up building cars.
As the first batch of new automobile enterprises established in China, Singularity Automobile invested 654.38+0.7 billion yuan in five years, and has not yet achieved mass production delivery.
In addition, Eknik, which has been low-key for a long time, has been slow to launch production models, and its operation is under considerable pressure. Earlier, it was reported that Baoneng Automobile would acquire Eknik.
"Unable to mass-produce" has become the last straw to crush camels, but for some mass-produced car companies, the days are also teetering.
In 20 18, Future Auto introduced a pure electric sports car-K50. After the mass production delivery, the sales volume was terrible and fell into a serious business crisis. There are no sales data at present. In the first half of this year, it was reported that in the future, the car had been in arrears with employees' wages for several months, and some employees were also granted credit loans by the company in the name of paying wages. Due to the financial crisis, the company's various businesses are unsustainable.
Same absence, different fate. Presumably, in this wave, it is difficult for players to participate in the next session.
"No, ideals may be an exception."
No new car, no momentum, this year's Weilai is a bit low-key.
Li Bin, CEO of Weilai, dressed in black and approachable, did not show too many models at this auto show, but mainly introduced the supporting measures-Navigate? Open? A pilot? What about pilot assistance and power? Up? Plan energy replenishment plan.
It is understood that NOP can realize automatic assisted driving according to the navigation route under the specified path, and it is the first assisted driving function in China to apply high-precision maps to mass production.
At present, only Weilai and Tesla? NOA provides similar functions on production cars. However, NOP supports wider roads, safer lane-changing strategies, more stable and gentle vehicle speed control, and more diversified and humanized interaction methods.
Tucki, who made her debut, was also very "simple". There are several cars, some spare parts and a "science man" on the booth. This time, Xpeng Motors didn't have a new car on the market, quietly hung up the brand of "service" and launched the "Tucki overcharge free charging plan" and "battery rental plan" in a targeted manner.
However, for the first time, there is no unique skill. Finally, Tucki made a big move: a brand-new intelligent product-Voyager T 1, and the first generation of ultra-low altitude flying car of Tucki Tianhui.
Tian Hui, the aviation high-tech innovative enterprise jointly invested and controlled by himself and Feipeng Automobile, was introduced by CEO He of Feipeng Automobile. He is committed to using the system and thinking of the car to let the flight enter the family. He said that the second generation flying car will be launched in the middle of 20021year.
The top three Weimar cars still keep a low-key style. I showed my technical strength at the auto show. One of the biggest highlights is L4 autonomous parking technology, which can be completely unmanned in a specific environment with only one scene learning. Weimar Automobile is also expected to become the world's first mass production brand equipped with L4 autonomous driving technology.
In fact, regardless of service or technology, the remaining car companies have begun to "plan" the future. But this layout is not eye-catching at the auto show.
This year, the most striking booth is in Gaohe.
Just established a year ago, the Chinese express Gaohe HiPhi brought 680,000 to 800,000 yuan of HiPhi? X high-profile come in.
As the first show on the stage of the international A-class auto show after the global listing, Gaohe Automobile not only competes with luxury car brands such as Rolls-Royce, Bentley and Aston Martin, but also faces Tesla.
It is reported that the new car will be put into trial production in small batches at the end of this year at the earliest, and will be delivered in the first half of 2002/KLOC-0. However, this pricing will definitely suffer in the market.
"Those who leave may not no longer appear, and those who stay may not last long."
For this round of surviving new car-making forces, in the treacherous and ever-changing market, they have long stopped making public, but saved food for the winter so that they can meet you again at the next auto show.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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