How to write the development strategic plan of small companies?

First, make a strategy, make clear the goal, and realize the sustainable development of enterprises.

"Natural selection, survival of the fittest", the market does not sympathize with the weak. Under the favorable environment that the current market economic order has been basically established and improved, it is necessary to define the short, medium and long-term goals of enterprise development and highlight the key points of each stage according to the national medium and long-term macroeconomic policies and the current actual situation of enterprises. Step by step, so that enterprises can better adapt to market changes, avoid ups and downs in development, and achieve sustained and healthy development of enterprises. Drawing a blueprint for enterprise development from a high starting point and making a long-term, forward-looking and operational development strategic plan can play a good guiding role in the development of our enterprise, and at the same time, it can also improve the cohesion of the enterprise, so that employees can consciously integrate themselves into the development goals of the enterprise and work together. In view of this, we have made a preliminary docking with the Provincial Economic Planning and Research Institute to further clarify our thinking, clarify our goals and highlight key points for the company's development.

Two, highlight the main business, multi-industry simultaneously, towards diversification.

At present, even in the future, the scale of infrastructure investment is relatively large, in order to win a good development opportunity, but at the same time, we should also see what is greatly affected by the national macroeconomic policies in enterprises, and the market management is not standardized. In order to improve the enterprise's ability to resist risks, effectively resolve market risks, become stronger and bigger, form brand advantages, and extend to other industrial fields, the specific ideas are as follows:

1. Promote yourself in various ways. First, the company should develop new products with high technology content and good economic benefits, and strive to achieve "no one has me, and people have me" to form the core competitiveness of enterprises. Second, the company's business should broaden its horizons and take the initiative. Give full play to the advantages of talents and provide users with satisfactory construction services. Expand influence, raise awareness and increase market share. Form the company's main economic growth highlights.

2. Actively expand business, actively create conditions, and when the time is ripe, complete the company's qualification upgrade, strive for greater business, and form the company's main economic growth point.

3. We can use the original accumulated funds and the land resources owned by the original enterprise office, production and logistics bases to extend to real estate; Engaged in logistics development. Multi-directional management measures can provide a broader development space for enterprises and fully improve their ability to resist risks.

Three. Implementation plan of internal management based on company strategy and business development.

(A) the implementation of talent strategy to ease and eliminate the "bottleneck" of the company's development

The main problems faced by the company's personnel are the lack of experienced technical personnel, independent personnel and high-quality management personnel. It is obviously not enough for the company to rely on the current personnel development. The competition in the market is actually the competition of talents. Therefore, on the basis of doing a good job in the quality investigation of existing personnel in enterprises, we should carefully analyze the talent structure of enterprises and formulate the implementation plan for cultivating talents according to the future development needs of enterprises. It is necessary to change the concept of employing people, vigorously strengthen the introduction and training of talents, make good use of the existing talents of the company, solve the talents urgently needed by the company through introduction and employment, and at the same time strengthen the training of new college students and make a good talent reserve.

1, talent source

1) Take borrowing measures before use. Economic management and other talents, ask them to work part-time in the company, give full play to their intelligence and wisdom, and maximize the role of the company. Meet the company's recent talent needs.

2) Recruit talents and recruit professionals for the company. According to the enterprise development strategy, adjust the employment policy in time, recruit senior engineers of Luqiao through headhunting companies, and recruit college students urgently needed by the company at the national talent recruitment fairs in Changsha and Chongqing to enrich the company's technical strength. Meet the long-term talent demand of our company.

3) Based on the post, strengthen training. While doing a good job in talent introduction, according to the current development status of our company, we should also pay attention to the cultivation of existing talents in enterprises, allocate and effectively use existing talent resources, tap the intelligence of existing talents, expand their talents and enhance their enthusiasm for further developing intelligence for enterprises. Encourage them to concentrate on their studies and take the initiative to help them solve practical problems; For the existing talents with certain practical experience and promising training prospects, it is necessary to create conditions to send them to relevant colleges and universities for specialized theoretical training, further broaden their knowledge, and train them to become senior professionals in enterprises as soon as possible. This is an effective way for our company to reduce costs and improve economic benefits.

For new college students, we should use it boldly, increase their burden, let them become talents earlier and meet the long-term talent demand of our company.

2. Talent management

1) Establish a talent incentive mechanism to make the best use of people. Without a stable talent team, enterprises cannot survive and develop in the market competition. Therefore, in the use of talents, it is necessary to establish a set of reward and punishment mechanism of "career retention, emotion retention and policy retention". Companies should try their best to solve their worries, pay more attention to their lives, and create a respectful, harmonious and enterprising environment for them to play and create; Let employees participate in enterprise management, give play to their intelligence, mobilize their enthusiasm and implement self-management; Open channels and encourage employees to make suggestions for the company's development. As long as it is conducive to the company's development and growth and to improving the company's economic benefits, different rewards will be given according to the contribution. Let every employee have a sense of belonging and accomplishment, give full play to their talents, and let them feel that the company is not only a place to play their talents, but also a place to improve their talents. Achieve a win-win situation for the interests of the company and employees.

2) Encourage learning and continuous improvement. With the continuous improvement of various management regulations in the construction market, the requirements for talents are getting higher and higher. The company should establish a reward system to encourage employees to actively study and obtain various qualifications suitable for the company's development. Do a good job in talent reserve and win the market.

3) After the company's new recruiters arrive at the post, the company will formulate measures to fix the number of personnel and posts. Encourage competition at work, and transfer a few people with low academic qualifications, inappropriate majors and no hard work from existing management positions to enrich the production line.

Through the above measures, the shortage of professional talents in the company can be alleviated as soon as possible. And form a group of talents with reasonable professional management and exquisite business, so that enterprises can form a positive atmosphere of respecting knowledge and talents, which is conducive to the healthy growth of outstanding talents.

(2) Adjust the internal organization of the company and flexibly respond to market changes.

The company's current departmental organization and staffing have played a great role in the company's development, but with the intensification of market competition, it is difficult to adapt to the changes in the market. According to the characteristics of the construction industry and the present situation of the company, it is necessary to adjust and strengthen the internal organization of the company, and highlight the important position of management and engineering management in the organization of the company, which is more conducive to the market-oriented operation of the company. The initial idea is:

1. Rename the name of "department" in the company as "department" to connect with the market.

2. The office, business department, engineering department, finance department, security department, information center, nursery business department and chief engineer's office are to be established.

3. Set up offices in areas where conditions permit.

4. After the establishment of various institutions, the division of labor should be appropriately adjusted and strengthened.

5. Set up a company think tank to give full play to the intelligence of the company's scientific and technological talents. Make suggestions for the development of the enterprise, solve the difficulties and doubts encountered by the company in large-scale construction, and absorb and improve the advanced construction technology and technology at home and abroad.

Through the above-mentioned institutional adjustment, the company's market development and business activities have changed from passive to more active. Gradually from the branch bidding to the company's own bidding; The project management of the branch company is gradually transformed into the project management of the company itself. Continuously improve the initiative and flexibility of the company's operations.

(3) Establish company rules and regulations and implement standardized management.

After the establishment of the company's internal institutions, according to the division of labor, establish and improve various management and reward and punishment systems, achieve the equality of responsibilities and rights, improve the initiative and enthusiasm of the company's employees, and improve the company's operational efficiency.

(IV) Establish brand awareness and strengthen the company's website construction.

After the company has a certain scale, it must promote itself and sell itself. Appropriate publicity will bring more markets, opportunities and information to the development of the enterprise. Expand its popularity and influence in the industry, region and even the whole country, and expand its market share. Therefore, the company will intensify its self-packaging publicity, actively use various suitable media and carriers, strengthen communication with other websites, link with each other, refresh in time, add more items and contents, and increase the number of visitors to the website, so as to achieve the purpose of promoting itself. At the same time, further establish the quality consciousness of "building a project and building a monument" and make the most convincing publicity with the performance and integrity of the project.