What do you think of New Oriental going to Taobao for live broadcast?

New Oriental chose Taobao Live for many reasons. First of all, the cooperation between Oriental Select and Taobao has been discussed for nearly a year. This oriental selection will bring more than 60 self-operated goods to Taobao, of which more than 10 is explosive goods with sales exceeding10 million, and it will also bring 8.8% discount on self-operated goods. Secondly, the internal demand of the transformation of New Oriental is also an important reason. It is difficult for New Oriental to support the market value of listed companies and the expected value of the capital market only by Tik Tok e-commerce live broadcast.

From a commercial point of view, it is not surprising that Dongfang chose to settle in Taobao. A person familiar with the matter told the newspaper that the cooperation between Oriental Select and Taobao has been discussed for nearly a year. In addition, Oriental Select has begun to recruit for Taobao Live, and many positions related to Taobao Live have been added in its recruitment information, including product selector, business manager and visual designer.