Great Wall Collection Recruitment

Havertura factory worker training

Haval factory in Tula, Russia is the northernmost factory of Great Wall Motor in the world.

Wei Jianjun, the head

Havertura factory worker training

Haval factory in Tula, Russia is the northernmost factory of Great Wall Motor in the world.

Wei Jianjun, the head of Great Wall Motor, is located in Baoding, 6000 kilometers away, keeping a close eye on the changes in this factory and always being vigilant.

Great Wall Motor passed the "Bear" in Russia and paid a price of 300 million yuan.

However, Wei Jianjun chose to build four factories with complete technology in Russia, which were completed and put into operation in June last year, with a total investment of more than 500 million US dollars.

Great Wall Motor hopes to restart the investigation of Ilito.

The geographical location of Tula factory, unsatisfactory investment environment and limited automobile market capacity in Russia make it difficult to understand where Wei Jianjun's determination to invest in Russia comes from.

Great Wall Motor began to expand the Russian market more than ten years ago, and currently there are 6,543,800 vehicles in this area.

Haval F7, F7X, H5 and H9 have been put into production locally, and Tula project has made some progress.

However, the thought of being cheated by more than 300 million in his early years will still haunt Wei Jianjun, and he will not be completely at ease with the local investment environment.

In May this year, Zhang Xuejun, general manager of Haval Russian Manufacturing Company, told RIA Novosti that Great Wall Motor hoped that Russian authorities would continue to investigate the Ilito fraud case.

The car of the Russian Federation investigation Committee left the General Administration of Customs.

Zhang Xuejun said, "Before May, due to the epidemic, the related work of the Russian authorities had stopped. We understand this, but the interests of investors need to be protected.

The company has incurred losses of more than 300 million yuan. The most important thing for us is to restart the investigation as soon as possible. "

It is understood that since 2008, Ilito has been the sales agent of Great Wall Motor in Russia.

Later, Ilito Company proposed to assemble Great Wall Motor in Ramenskoye District of Moscow State, and Great Wall Motor provided auto parts to IMS (affiliated to Ilito Group), during which 76,000 SUVs were assembled and sold.

In those days, Ilito sold Great Wall Motor as an agent.

Zhang Xuejun said that, in fact, "the supply of spare parts is carried out at the insistence of Russia, and Ilito includes shell companies that have no assets and obviously cannot fulfill their cooperative agency obligations".

IMS subsequently went bankrupt, and Great Wall Motor never received payment for the delivery of the car kit.

On 20 15, 10, Great Wall Motor filed a lawsuit, demanding that the IMS owned by Ilito repay the due payment. The local court rejected some of Great Wall Motor's claims because IMS has gone bankrupt.

20 17 March, Great Wall Motor initiated criminal proceedings (large-scale fraud) according to Article 159 of the Criminal Law of the Russian Federation.

On May 20 18, Great Wall Motor filed a lawsuit again. Until the Ha Fula factory was completed and put into operation in June last year, there was still no substantial progress in the case.

In June last year, Cheng, general manager of Haval Russia Company, sought help from Boris Titov, Commercial Commissioner of the Russian Federation Government.

Boris Titov sent a letter to Valery Voinov, the Moscow District Prosecutor, asking for an investigation into the criminal case of fraud in Ilito, after which a protracted review was launched.

Until May this year, Zhang Xuefei, general manager of the Russian manufacturing company, once again called for the resumption of the investigation.

Nearly five years later, even though Great Wall Motor invested another 500 million dollars in Russia, Russia did not give Great Wall Motor a statement, which was really chilling.

Choosing Tula is not optimistic.

Great Wall Motor was cheated by more than 300 million yuan to expand the Russian market in its early years, and choosing to build a factory in Tula was not optimistic in the industry.

1、? Geographical location problem

The first is geographical location. Haval factory is located in Uzlova Industrial Park, 35 kilometers away from Tula. More than 200 kilometers away from Moscow, it has no advantage in attracting talents.

The factory was completed and put into operation in June last year, but until September, the personnel of the quality department of the factory had not been recruited.

A Russian engineer once said: "The newly-built Mercedes-Benz factory in Moscow didn't go, let alone Tula, whose salary is not too high."

In order to meet the requirements of localization, Haval Automobile has to achieve a certain number of factory localization recruitment. It is understood that at the beginning of this year, the number of localized employees was less than 65,438+0,000.

Tula does not belong to the automobile industry cluster.

When building an automobile factory, we should consider the location of the sales market and parts cluster.

The logistics in Tula, where Harvard is located, does not have an advantage. The sales market of SUV is mainly concentrated in Moscow and St. Petersburg. Auto parts clusters are mainly located in Samara and St. Petersburg. (For example, almost all automobile interior plastic parts manufacturers are located in St. Petersburg and Leningrad). There are 50,000 logistics vehicles shuttling between automobile factories and sales markets, and between parts factories and automobile factories.

Havertura factory is far away from the sales market and parts cluster.

The logistics cost of Harvard factory is difficult to control.

The scale effect of cars is reflected in all aspects. For example, a laboratory for testing corrosion and welding quality cannot survive if it only serves a factory, because the utilization rate of a factory's own laboratory is too low.

There is only one automobile factory in Haval around Tula.

Look at the layout of Nissan and Hyundai in St. Petersburg to understand the intention.

North St. Petersburg automobile factory

The above picture shows a bird's eye view of the automobile cluster in the north of St. Petersburg. There are two automobile factories in the south, and the distance between any two factories in the north and south is no more than 40 kilometers.

At present, Russian automobile industry clusters include Kaliningrad, St. Petersburg, Liatti, Lucca, Nizhny Novgorod and Tatarstan.

All the isolated factories are on the verge of bankruptcy or have closed down.

2、? Russia's automobile overcapacity

At present, the Russian automobile market is overcapacity, and half of the existing factories are at a loss.

Russia sold 6.5438+0.76 million passenger cars last year, down 2.3% year-on-year, and it is expected that there will be a decline of more than 20% this year. New car brands can only seize limited market share.

In the past five years, Tagaz, GM and Ford have been closed, but the market demand "vacuum" has not formed, and the products of other enterprises have been quickly filled.

In addition, stop-and-go factories include Dervis, stavropol and Ilito.

The annual production capacity of Tula Factory of Great Wall Motor is planned to be 80,000 vehicles, and only more than 6,000 vehicles were sold in the first half of this year, which will undoubtedly cause huge losses every day.

It is hard to imagine that brand-new automobile brands will compete for limited market share while entering the Russian market.

In order to reduce costs and enhance competitiveness, major auto companies around the world are holding a group to keep warm.

Various alliances have emerged in Russia to absorb excess capacity, such as Volkswagen in GAZ and Isuzu in UAZ. ?

It is necessary for Harvard factory and some enterprises to reduce costs hand in hand. At the beginning of the factory, Harvard had the idea of sharing production capacity with other domestic brands, but at present, due to cost and other factors, this idea has not been realized.

At present, more than a dozen China passenger car brands have entered the Russian market, or assembled locally, or exported to Russia after being assembled in neighboring countries such as Belarus, and some of them have been exported to the Russian market from China, showing a sense of existence.

3, vehicle competitiveness.

At present, Haval's biggest sales model in Russia is F7.

According to Russian statistics, in the first five months of this year, Haval sold 29 17 F7 cars with a total sales of 4.5 billion rubles, and the price of bicycles was about 6.5438+0.54 million rubles (about 6.5438+0.4 million RMB).

At present, the sales of Russian automobile market are mainly concentrated on low-end models. Granta of LADA, Vista of KIA and Rio are absolute sales overlords, and the market share of LADA brand alone exceeds 20%, and the prices of these cars are mostly below 6.5438+10,000 yuan.

Harvard's corresponding models are not cheap, and there are many competitors in the local area. It is not easy to significantly increase sales.

4. Policy issues

It has been one year since Haval's Russian factory was completed and put into production, but at present, Haval has not signed a special investment agreement (SPIC) with the Russian government, nor has it enjoyed the Russian government's automobile support policy.

For more than a year, Harvard and the Russian government have been entangled in the signing of the old and new versions of SPIC. Harvard prefers the old edition, but it has no legal basis. Until recently, the relevant Russian departments were allowed. It is expected that Harvard will sign the SPIC agreement with the Russian government in the coming months.

Russia's passenger car policy is mainly to attract investment, increase employment and tax revenue, and make it domestic. ?

Great Wall Motor's aggressive play is full of uncertainty. But it is also the most likely brand in Russian to have China.

Once successful, it will become a model of internationalization of China automobile enterprises.

But you can also be a martyr.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.