Reasons for Xiaomi's success in India

Xiaomi's success in India benefits from its ability to seize market opportunities.

Xiaomi can develop very well in India, which not only seizes market opportunities, but also exerts its own advantages. It is no exaggeration to say that the development of the Indian market is inter-generational. Because India's per capita GDP is low, most people can't afford computers, so this country has hardly experienced the Internet era of PCs, and the wave of 3G to 4G has jumped into the Internet era.

Xiaomi's field of deep cultivation is online channel, which creates a light asset marketing model combining online and offline, and is the originator of this kind of gameplay. The glory of the rising star is actually Xiaomi who learns through the extension of Huawei's organizational learning ability. On the one hand, the market conforms to Xiaomi's familiar style of play, on the other hand, Xiaomi has indeed seized the opportunity window of the market.

Extended introduction

Xiaomi technology co., ltd was established on March 3, 20 10. It is a global mobile internet enterprise and innovative technology enterprise focusing on the research and development of intelligent hardware and electronic products, smart phones, smart electric vehicles, Internet TV and smart home eco-chain. Xiaomi Company pioneered the development of mobile phone operating system in Internet mode, and enthusiasts participated in the development and improvement mode.

"Born for fever" is Xiaomi's product concept, and "Let everyone enjoy the fun of science and technology" is Xiaomi's vision. Xiaomi Company applies Internet development mode to develop products, makes products with geek spirit, and kills intermediate links with Internet mode, so as to make everyone in the world enjoy high-quality scientific and technological products from China.

The above contents refer to Baidu Encyclopedia-Xiaomi