Where is the special feature of Maji roast chicken?

Maji roast chicken is a famous brand of food culture in Jiaxiang County, Shandong Province. Because of its crispy and delicious flavor, it is deeply loved by everyone.

Producer: Ma Shiliang, male, 66 years old, from Maji Village, Maji Township, is an individual industrial and commercial household. Maji roast chicken was created by Ma Shiliang's father, Ma Dengbang. When Ma Dengbang was 60 years old, he began to research and develop the cooking and ingredients of roast chicken, and opened his own shop, which was located on the old asphalt road in Maji Village, and his business gradually flourished. Ma Dengbang died at the age of 73, and the baking and ingredient technology of Maji roast chicken was passed on to his eldest son Ma Shiliang.

After Ma Shiliang was in charge of the operation, with the formation and development of the market economy, the business of Maji roast chicken became more and more prosperous, and later the old shop moved from the village to the west side of Maji West Airport Road. Later, he taught this technology to Ma Qianting, Ma Qian Wen and Ma Qianling respectively. Ma Qianting now opens a shop at the junction of Airport Road and Lan Yan Road in the east of the county seat. Ma is 45 years old and now has a shop near the county forestry bureau. Ma Qianling now runs in Maji Township.

Maji roast chicken pays attention to the selection of materials, using turkey or domestic chicken as raw materials. Generally, each chicken weighs 1 kg to 2 kg, and the largest cock is only 3 kg. Cook immediately after slaughter to ensure the meat is fresh and tender. With more than 20 kinds of condiments, the freshly cooked roast chicken is bright in color, fragrant and delicious. After the roast chicken is cooked, it is packed in cartons without further processing. The finished products are sent to shops or put in jars for people to buy. There are no specific cooking techniques, skills and secret recipes, no branch stores and no formal food brands. It needs further research and development, and it is expected to form scale operation by taking the road of brand strategy.