Ge Yaolun's "Brand Building"

Ge Yaolun attaches great importance to collecting information on international and domestic pesticide markets and analyzing the development trend of pesticide markets. He sized up the situation and acquired the former Fushan Chemical Plant in Shinan District of Qingdao at the end of 1999. At the same time, Qingdao Hailier Pharmaceutical Co., Ltd., a modern pesticide processing enterprise integrating scientific research and production, was built in Chengyang with an investment of150,000 yuan, covering an area of 40 mu and a construction area of 10000 square meters. In April, 2000, Hailier Pharmaceutical was officially put into production. After the first batch of pesticide preparations entered the market, they attracted dealers and farmers with high quality and high price. These products immediately opened up a market in the local market and were well received by farmers. Became a best seller in the market, and achieved sales income of 25 million yuan that year. With the preparation market gradually optimistic, Qingdao Kaiyuan Xiang Chemical Co., Ltd. began to invest more than 50 million yuan in 2002, mainly producing raw materials. After the product was put into production in 2003, it quickly produced qualified products with reliable quality, and now it can produce high-tech pesticides such as imidacloprid, acetamiprid, tebufenozide and emamectin.

In terms of sales, "the market is infinite and there is no end to creation". Ge Yaolun attaches great importance to market development and management and actively advocates the concept of all-staff marketing. At present, Hailier's marketing network has spread all over the country. The technical products and preparations of imidacloprid and acetamiprid produced by the company have been exported to Europe, South America and the Middle East. The company hired more than a dozen agronomists to give lectures in various markets radiated by the company. At the same time, in order to cultivate the backbone of agrochemical services for enterprises, in recent years, the company has recruited more than 200 graduate students and college graduates from Shandong Agricultural University, Huazhong Agricultural University and Laiyang Agricultural College (now Qingdao Agricultural University). After systematic training, they are distributed to various markets to publicize the company's products and popularize agricultural science and technology knowledge. These college students visited more than 10000 markets in more than 20 provinces and cities, and gave lectures on scientific knowledge and on-site counseling, which not only brought high-quality pesticides to local distributors and farmers, but also spread more knowledge about scientific planting and drug use and became "intimate friends" of local farmers.

The sales company set up a plant protection hotline to help solve the problems encountered in crop planting and pest control in time. It also promised "one phone call, home delivery" and launched a series of measures such as through train for pesticide sales, which won the trust of dealers and farmers and promoted the development of enterprises. Since the first batch of pesticide products were put into production, the company has taken the development of high-tech and high-quality products as the starting point, adopted all kinds of imported and domestic high-quality production raw materials, strengthened the monitoring of product production process, improved the quality rate of products and won the trust of customers with high-quality products.

After the market certification in recent years, the products of Hailier Company have become brand-name products recognized by consumers. In 2000, a serious cotton bollworm disaster occurred in Gongan County, Hubei Province. Local farmers have almost used up all the pesticides in the market, but the results are not great. Just when the farmers were at a loss, high-quality products such as "attack" and "quick killing of moths and flies" of Hailier Company came to the local market. Farmers tried the product with a try, and the effect was remarkable after spraying for several hours, which was immediately recognized by farmers and became the cotton control of farmers in this area.

In 2005, Ge Yaolun boldly set a goal for all employees: to achieve a two-fold increase in sales revenue compared with last year, to achieve export earnings of 4 million US dollars, and to enhance his strength by more than 5 million US dollars. To this end, they have determined the main varieties for sale, made efforts to build a management team with strong execution, innovation, unity and communication, decomposed the objectives layer by layer, shifted the marketing focus, and truly implemented the main variety plan through a series of measures such as publicizing scientific farming knowledge, improving farmers' drug use level and establishing brands.