The relationship between kale B and Sizhou

Kale B and Sizhou Group used to be partners.

As early as 1976, Kale B began to cooperate with Hong Kong Sizhou Group and launched many best-selling products, such as Su Yibao and Kale B shrimp strips, but these products were only sold in Hong Kong and Guangdong, and were not introduced to the whole country until 20 13, and the market response was not good.

However, in 20 14, Kale B stopped cooperation with its partner, Hong Kong Sizhou Group, which had cooperated for 38 years, but never disclosed the reasons for stopping cooperation.

Callbee, founded in 1949, is the largest snack food listed company in Japan. It was first listed on the Tokyo Stock Exchange on 20 1 1.

Headquartered in Chiyoda-ku, Tokyo, its products include puffed food, cereal and canned snack food. Well-known products include Hokkaido French fries three brothers, Kale B fuguole fruit cereal and so on.

Kale B is the only company that adopts the integrated production management mode of agriculture, industry and commerce. Kale B directly guides direct procurement when entering farmland, and only Hokkaido has entered 1 0,000 farmland, thus ensuring a high-quality raw material supply chain.

20 1 1, Kale B and Master Kong jointly established Kale (Hangzhou) Food Co., Ltd., and set up several foundries in China, which are loved by consumers because of their stable quality.

However, the joint venture company subsequently suffered continuous losses, mainly because the joint venture products were overpriced and the unit price reached 6.5 yuan to 7 yuan. At that time, its competitor Lili potato chips cost 4 yuan to 5 yuan, and the weight was more than that. 20 15, 1 1, Kale B and Master Kong finally failed, and both parties terminated their joint venture relationship.