How does JD.COM Million Convenience Store Open a "Green Channel" for Brand Channels?

As the project undertaker of one million convenience stores in JD.COM, JD.COM Xintong Road exported its brand, model and management to small and medium-sized stores nationwide, and recently empowered small stores in business, technology and marketing. In North China, Northeast China, Northwest China, Southwest China, Yangtze River Delta, Pearl River Delta and other places, the news of the opening of convenience stores in JD.COM keeps breaking out. In fact, JD.COM convenience store is not only the base of JD.COM in the national regional market, but also the "green channel" for international and domestic brand manufacturers.

In fact, after small and medium-sized stores in JD.COM were upgraded to convenience stores, shopkeepers' dependence on JD.COM in business, technology, marketing and other aspects continued to increase, and their purchases increased rapidly, and their enthusiasm for participating in marketing activities was high. This will make brand owners the biggest beneficiaries in both in-depth distribution and terminal marketing.

At the same time, JD.COM New Access gives full play to its own technical advantages, and builds a set of intelligent management system for convenience stores in JD.COM around JD.COM, including a big data system to help brands "see clearly" the flow of goods in the whole link, and a mobile marketing platform to make brand terminal resources "accurately vote". These technical and service advantages help brand owners to get closer to the physical distance and psychological distance from shopkeepers, so that brand owners can accurately grasp the direction of commodity supply and commodity marketing information while realizing the sinking of commodity channels.

Besides, JD. COM's nationwide warehousing and distribution logistics network provides a fundamental guarantee for the rapid distribution of branded goods; JD.COM's new access ground brother has played an irreplaceable role in the regional market, together with the intelligent system, in the terminal service.